Rahul Shivshankar has been appointed Editorial Affairs Director at CNN News18, marking an important leadership move for the English news channel. He will officially take charge of the role starting Monday. The appointment strengthens the channel’s editorial structure at a time when television news is undergoing rapid change. As audiences fragment across platforms, editorial clarity…
Advertising environments continuously evolve with changing consumer behaviour. In recent years, the rise of transit media has become one of the most notable shifts within the out-of-home ecosystem. As urban mobility expands, brands are rediscovering the power of bus, metro, and train advertising to deliver consistent visibility and high-frequency exposure. While digital channels face saturation…
Every successful brand has one thing in common — a distinct visual identity that stays etched in the consumer’s mind. Whether it’s Coca-Cola’s vibrant red, Starbucks’ soothing green, or Facebook’s iconic blue, color plays a vital role in shaping how people perceive, remember, and emotionally connect with brands. In 2025, as digital competition intensifies and…
Taylor Sheridan, the writer-director behind blockbuster TV dramas like Yellowstone and 1883, has built an empire of shows exploring America’s rugged heartland. His work often celebrates independence, land, and legacy. But a new report suggests one of his most-watched series may have another layer — it might also serve as a multi-million-dollar promotional vehicle for…
India’s film industry, often called Bollywood, is more than entertainment — it’s an emotion shared by millions. From epic love stories to hard-hitting dramas, Indian cinema has defined generations and created timeless cultural moments. Behind this cinematic grandeur stand the production houses that shape, finance, and fuel these masterpieces. These companies combine storytelling, creativity, and…
The International Cricket Council (ICC) has partnered with AB InBev, naming the company its Official Beer Partner from 2026. The deal covers all major ICC events through 2027. In India, Budweiser 0.0 will take the lead. Other AB InBev brands will activate across Europe and Africa. The goal is to boost global brand visibility and…
Sky Cinema scales up Christmas with massive 3D popcorn installation, bringing cinematic excitement out of living rooms and onto city streets. This festive Out-of-Home (OOH) activation transforms a familiar movie-time symbol into a striking public spectacle. As brands compete for attention during the crowded holiday season, Sky Cinema has chosen scale, craftsmanship, and visual drama…
Titan has taken a decisive step into one of jewellery’s fastest-growing segments with the launch of its first lab-grown diamond brand, beYon. The Tata group company opened its inaugural exclusive retail store in Mumbai on December 29, 2025, marking a new chapter in its evolving jewellery portfolio. The Titan lab-grown diamond jewellery launch positions the…
In today’s omnichannel commerce environment, understanding the customer journey is no longer optional—it’s essential. Customer journey mapping allows brands to visualize every touchpoint a customer interacts with, whether online, in-store, through mobile apps, or social media. This holistic view enables businesses to create seamless and consistent experiences across all channels. Modern customers expect convenience and…
The Indian consumer goods and lifestyle sector continues to witness strategic leadership movements. In a significant development, Sameer Wanchoo appointed CMO at VIP Industries Limited marks a decisive step in strengthening the brand’s marketing leadership. With this appointment, VIP Industries aims to accelerate its brand transformation, deepen consumer engagement, and sharpen its competitive positioning in…