Mars Completes Acquisition of Kellanova, Adds Pringles and Cheez-It to Its Snacking Portfolio

Mars Completes Acquisition of Kellanova, Adds Pringles and Cheez-It to Its Global Snacking Portfolio

Global confectionery and snacking giant Mars, Incorporated has officially completed its acquisition of Kellanova, bringing under its wing some of the world’s most beloved snacking brands — including Pringles, Cheez-It, Pop-Tarts, and Rice Krispies Treats. The transaction marks one of the most significant consolidations in the global FMCG space in recent years, expanding Mars’ already…

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Artificial Scarcity Debate Returns as Govt Readies DD Free Dish FY26 Slot Auctions

DD Free Dish FY26 Auctions Rekindle Concerns Over Artificial Capacity Constraints

As Prasar Bharati prepares for its annual DD Free Dish slot auctions for FY26, the long-running debate around artificial scarcity in broadcasting has resurfaced. Traditionally conducted between February and March, these auctions allocate channel capacity for the financial year starting April 1. Once again, broadcasters, industry bodies, and advertisers are keenly watching how the process…

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Bright Outdoor Media Limited has announced its H1-FY 2025-’26 results, reporting strong growth despite a competitive outdoor advertising landscape.

Company NewsBright Outdoor Media Limited announces H1-FY 2025-’26 results

Bright Outdoor Media Limited has announced its H1-FY 2025-’26 results, reporting strong growth despite a competitive outdoor advertising landscape. The company’s revenue rose across multiple segments. Furthermore, it expanded its digital out-of-home (DOOH) network and strengthened client engagement. This performance demonstrates the company’s ability to adapt to evolving market conditions. By combining strategic investments with…

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Private sector banks India

Trust in Every Transaction: India’s Top 5 Private Banks Winning Customer Hearts

The Indian banking landscape has witnessed massive transformation over the last two decades. Private sector banks have emerged as leaders in financial innovation, customer service, and digital transformation. From introducing mobile banking to pioneering AI-powered financial solutions, these banks have not only redefined convenience but also built trust in every transaction. In a nation that…

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Bikaji Kya Baat Hai Ji Campaign with Pankaj Tripathi Brings Heartwarming Indian Moments

‘Kya Baat Hai Ji’: Bikaji’s New Campaign with Pankaj Tripathi Spreads the Flavor of Togetherness

India’s beloved snack brand Bikaji Foods has once again struck an emotional chord with its new campaign, “Kya Baat Hai Ji,” featuring the ever-versatile Pankaj Tripathi. This heartwarming campaign beautifully blends nostalgia, humor, and the flavor of everyday Indian moments — reminding audiences why Bikaji remains a household favorite across the nation. The Essence of…

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Gerety Awards announces 2026 executive Jury Cities and Presidents, opens entries

Gerety Awards 2026 Unveils Executive Jury Presidents and Cities, Opens Entries Worldwide

The Gerety Awards 2026 has officially announced its Executive Jury Cities and Presidents, while also opening entries for the upcoming edition. With this announcement, the global creative awards platform invites agencies, brands, and independent creators to submit work that reflects strong ideas, cultural relevance, and emotional connection. As the advertising industry continues to evolve, the…

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If you remember Don Draper’s line, “Success comes from standing out, not fitting in,” you remember what built the great agency networks: audacity, craft, and the conviction that a single, culture-shaping idea could move markets. That creed powered institutions such as DDB, FCB, and MullenLowe (Lintas)—schools of advertising as much as agencies.

When Creativity Stops Being Enough: Survival of the Fittest in the Post-Merger Ad Industry

If you remember Don Draper’s line, “Success comes from standing out, not fitting in,” you remember what built the great agency networks: audacity, craft, and the conviction that a single, culture-shaping idea could move markets. That creed powered institutions such as DDB, FCB, and MullenLowe (Lintas)—schools of advertising as much as agencies. Yet Draper also…

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Why Micro-Dramas Became the New Attention Economy Format

How Micro-Dramas Became the New Attention Economy Format in India

One buzzword that dominated digital entertainment conversations last year was micro-dramas. From media executives and creators to platforms and brands, everyone is now experimenting with this snackable storytelling format. As attention spans shrink and mobile consumption peaks, micro-dramas have emerged as a format designed for continuity, habit-building, and emotional engagement. According to Viren Sean Noronha,…

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The growing importance of offline signals reflects a broader shift in how brand health is understood. True brand strength cannot be measured solely through clicks and views.

The Growing Importance of Offline Signals in Measuring Brand Health

For years, brand health measurement has leaned heavily on digital metrics. Click-through rates, impressions, engagement, and attribution models have dominated marketing dashboards. However, as digital ecosystems become increasingly complex and algorithm-driven, these indicators alone no longer provide a complete picture. Brands are now recognizing a critical gap: many of the strongest indicators of brand strength…

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