Global confectionery and snacking giant Mars, Incorporated has officially completed its acquisition of Kellanova, bringing under its wing some of the world’s most beloved snacking brands — including Pringles, Cheez-It, Pop-Tarts, and Rice Krispies Treats. The transaction marks one of the most significant consolidations in the global FMCG space in recent years, expanding Mars’ already…
As Prasar Bharati prepares for its annual DD Free Dish slot auctions for FY26, the long-running debate around artificial scarcity in broadcasting has resurfaced. Traditionally conducted between February and March, these auctions allocate channel capacity for the financial year starting April 1. Once again, broadcasters, industry bodies, and advertisers are keenly watching how the process…
Bright Outdoor Media Limited has announced its H1-FY 2025-’26 results, reporting strong growth despite a competitive outdoor advertising landscape. The company’s revenue rose across multiple segments. Furthermore, it expanded its digital out-of-home (DOOH) network and strengthened client engagement. This performance demonstrates the company’s ability to adapt to evolving market conditions. By combining strategic investments with…
Omnicom Group has announced a new leadership structure for its India operations. The change marks a fresh phase of growth and consolidation for one of the world’s top marketing networks. The goal is to make Omnicom India more agile, connected, and data-driven. This restructure comes at a time when clients want faster, more unified solutions…
The Indian banking landscape has witnessed massive transformation over the last two decades. Private sector banks have emerged as leaders in financial innovation, customer service, and digital transformation. From introducing mobile banking to pioneering AI-powered financial solutions, these banks have not only redefined convenience but also built trust in every transaction. In a nation that…
India’s beloved snack brand Bikaji Foods has once again struck an emotional chord with its new campaign, “Kya Baat Hai Ji,” featuring the ever-versatile Pankaj Tripathi. This heartwarming campaign beautifully blends nostalgia, humor, and the flavor of everyday Indian moments — reminding audiences why Bikaji remains a household favorite across the nation. The Essence of…
The Gerety Awards 2026 has officially announced its Executive Jury Cities and Presidents, while also opening entries for the upcoming edition. With this announcement, the global creative awards platform invites agencies, brands, and independent creators to submit work that reflects strong ideas, cultural relevance, and emotional connection. As the advertising industry continues to evolve, the…
If you remember Don Draper’s line, “Success comes from standing out, not fitting in,” you remember what built the great agency networks: audacity, craft, and the conviction that a single, culture-shaping idea could move markets. That creed powered institutions such as DDB, FCB, and MullenLowe (Lintas)—schools of advertising as much as agencies. Yet Draper also…
One buzzword that dominated digital entertainment conversations last year was micro-dramas. From media executives and creators to platforms and brands, everyone is now experimenting with this snackable storytelling format. As attention spans shrink and mobile consumption peaks, micro-dramas have emerged as a format designed for continuity, habit-building, and emotional engagement. According to Viren Sean Noronha,…
For years, brand health measurement has leaned heavily on digital metrics. Click-through rates, impressions, engagement, and attribution models have dominated marketing dashboards. However, as digital ecosystems become increasingly complex and algorithm-driven, these indicators alone no longer provide a complete picture. Brands are now recognizing a critical gap: many of the strongest indicators of brand strength…