DOOH Becoming a Core Media Pillar with Programmatic Buying and Real-Time Targeting reflects a major shift in how brands approach out-of-home advertising. What was once considered a support or awareness-only medium has now evolved into a data-driven, dynamic, and measurable channel that sits alongside digital, social, and CTV in modern media plans. With the rise…
India’s startup scene stayed active in 2025. Six startups joined the billion-dollar club, despite slower funding activity. The new unicorns are Netradyne, Porter, Drools, Fireflies.ai, Jumbotail, and Dhan. With these additions, India now has 125 unicorns worth a combined $366 billion. While growth slowed, this year proved that strong fundamentals and profitability now matter more…
Artificial intelligence has transformed marketing research—accelerating insights, automating analysis, and unlocking scale. However, the same technology is also creating a parallel risk. AI-generated disinformation—from synthetic reviews and fake surveys to deepfake content and fabricated social signals—is threatening the credibility of data itself. This makes Consumer Trust & AI-Generated Disinformation one of the most critical challenges…
In a major boost to Chennai’s outdoor advertising landscape, MUDRA OOH has expanded its premium media network with the installation of new LED backlit boards along the bustling IT Corridor on OMR Road. This strategic expansion strengthens the company’s presence across one of the most high-impact, high-traffic routes in the city—home to Chennai’s fastest-growing IT…
Air India has launched a new brand campaign titled “Change is in the Air.” The initiative marks an important moment in the airline’s ongoing transformation as it moves toward a major milestone in 2026. The campaign highlights how travellers are now seeing visible improvements in service, design, and overall experience. A Fresh Creative Platform: “That’s…
Celebrating the Power of Journalism and Democracy The Times of India launched the “Ink of Democracy” print campaign to celebrate the importance of free journalism and democratic values in society.The campaign highlighted how newspapers continue to play a major role in informing citizens and encouraging public awareness.It focused on the connection between truthful reporting, public…
For decades, advertising has been largely one-way. Brands spoke, consumers listened—or ignored. That model is rapidly breaking down. Today, conversational advertising is redefining how brands and consumers interact by enabling real-time, two-way dialogue across platforms. The Rise of Conversational Advertising: From Chatbots to Immersive AI Touchpoints captures how conversational AI is reshaping the journey from…
Understanding the Shift in Consumer Expectations Consumer behavior is constantly evolving, and this month brands are witnessing significant shifts in how people engage with products, services, and advertising. The digital era has transformed consumer expectations, making audiences more informed, selective, and experience-driven than ever before. Today’s consumers no longer respond to generic messaging. They expect…
As India approaches one of the most important financial events of the year, NDTV Profit has announced the launch of its dedicated Union Budget 2026 editorial campaign, titled ‘Return on Watching’. The initiative aims to help viewers understand the budget beyond headlines by offering insight, clarity, and meaningful analysis. With markets, businesses, and households closely…
The global advertising industry has entered a new era — one defined not by creativity or strategy, but by algorithms and opacity.Marketers now spend billions each year on digital media but know less than ever about where their money goes, who sees their ads, and what impact those ads truly have. In short, the ad…