The Shift Towards Digital-First Advertising The advertising industry is changing rapidly. Brands across the world are increasing their investments in digital-first advertising because consumer behavior has shifted toward digital platforms. People now spend more time online using smartphones, social media, streaming services, and digital content platforms. This has created new opportunities for brands to connect…
The Changing Landscape of Luxury Advertising Luxury marketing has traditionally been associated with exclusivity, prestige, and premium positioning. However, consumer behavior is evolving rapidly in the digital age. According to insights from LinkedIn, 1 in 3 luxury purchases now begin with a promotion, revealing a major shift in how premium consumers engage with brands.This finding…
For decades, the Out-of-Home (OOH) industry was the “analog giant” of the advertising world. You bought a board, you put up a poster, and you prayed that the right people drove past it. It was about scale, but it lacked the one thing that made digital advertising king: Precision. Welcome to 2026. The “analog giant”…
Artificial intelligence is rapidly transforming the communications industry. What began as a tool for automation has now evolved into a strategic force shaping how brands build trust, manage reputation, and engage audiences. As organisations move deeper into an AI-first world, AI-Led communication functions are being redefined at both operational and strategic levels. In conversation with…
The World Legends Pro T20 League (WLPT20L) has officially begun in Goa, marking the launch of a new global cricket entertainment property. The tournament kicked off on January 26, 2026, drawing strong fan interest and building momentum both on and off the field. With legendary cricketers returning to competitive action, the league blends nostalgia with…
Sri Adhikari Brothers Television Network Limited has officially announced a major corporate rebranding. The company will now operate under the name Aqylon Nexus Limited, following approval from the Ministry of Corporate Affairs (MCA). The name change became effective from January 23, 2026, marking a new chapter in the company’s corporate journey. MCA Approves Corporate Name…
Asian Paints Limited has announced its financial results for the quarter and nine months ended 31 December 2025, highlighting steady revenue growth despite a challenging demand environment. The results were approved by the Board of Directors during its meeting held on 27 January 2026. While macro pressures continued to impact discretionary consumption, the company delivered…
As digital advertising faces declining engagement and rising inefficiency, the industry is confronting a hard reality. Attention has become the most limited currency in modern media. This shift took centre stage at the ninth edition of the MOBEXX Summit and Awards 2025, where leaders across marketing and technology discussed the growing attention crisis. Among the…
Ram Madhvani Films, Equinox Films, and Equinox Virtual have announced a new leadership alignment, marking an important step in strengthening organisational structure as the companies continue to scale across advertising, long-form storytelling, and technology-driven content. The move reflects the rapid expansion of the businesses in recent years and supports their growing presence across traditional and…
As India approaches one of the most important financial events of the year, NDTV Profit has announced the launch of its dedicated Union Budget 2026 editorial campaign, titled ‘Return on Watching’. The initiative aims to help viewers understand the budget beyond headlines by offering insight, clarity, and meaningful analysis. With markets, businesses, and households closely…