Celebrating the Power of Journalism and Democracy The Times of India launched the “Ink of Democracy” print campaign to celebrate the importance of free journalism and democratic values in society.The campaign highlighted how newspapers continue to play a major role in informing citizens and encouraging public awareness.It focused on the connection between truthful reporting, public…
Redefining Transit Advertising Through Complete Journey Branding As brands search for innovative ways to connect with consumers, train branding has emerged as one of the most powerful forms of transit advertising. While traditional outdoor media often relies on a single location or touchpoint, full-journey train branding campaigns create a comprehensive advertising experience that follows passengers…
At Pitch BrandTalk 2025, Cheil’s Kunal Ghosh shared sharp insights on how quick commerce selling phones has transformed the trajectory of tech retail in India. Consumers today expect speed, clarity, and convenience. Therefore, brands must rethink their marketing playbooks. Ghosh highlighted how these shifts are not temporary trends but lasting behavioural changes that continue to…
Advertising has always been about persuasion — but the way brands persuade audiences has evolved drastically. In 2025, the debate between emotional and rational advertising is more relevant than ever. As consumers grow more informed and attention spans shrink, marketers face a critical question: Should ads appeal to the heart or the head? The truth…
Rahul Shivshankar has been appointed Editorial Affairs Director at CNN News18, marking an important leadership move for the English news channel. He will officially take charge of the role starting Monday. The appointment strengthens the channel’s editorial structure at a time when television news is undergoing rapid change. As audiences fragment across platforms, editorial clarity…
In an era of million-dollar CGI budgets and flashy 3D digital screens, a student-led concept for Nescafé has reminded the global marketing community of a simple truth: Observation is the ultimate creative tool. The campaign, titled “Powered by Steam,” was developed by Ziad Waleed, a creative student from Helwan University. It doesn’t rely on expensive…
Modern consumers face an overwhelming number of choices every day. From product categories and pricing plans to platforms and promotions, decision-making has become increasingly complex. This phenomenon—known as overchoice—has reshaped how audiences interact with brands. Instead of empowering consumers, excessive options often create confusion, hesitation, and decision fatigue. As a result, brands that communicate too…
In the digital age, brands can reach millions of people within seconds. Yet despite this unprecedented reach, many companies struggle to build lasting trust. One of the biggest reasons is that digital visibility and physical visibility are not the same. Consumers often trust brands that exist visibly in the real world because physical presence signals…
What started as internet humor has evolved into one of the most powerful cultural currencies online. Today, memes are not just shareable jokes—they are expressions of identity, emotion, and community belonging. Beyond the Meme: Why Meme Marketing Deserves a Central Role in Brand Strategy explores how meme marketing has matured into a serious brand-building tool,…
In the age of smartphones and instant transactions, India’s digital economy thrives on one invisible yet powerful foundation — payment gateways. These platforms have made buying, selling, and sending money easier than ever. Whether it’s a small business selling online, a shopper using UPI, or a multinational enterprise processing millions of transactions, payment gateways are…
