April 17, 2026
Headlines
Consumer Trust & AI-Generated Disinformation and how marketers can safeguard research credibility in 2026

Consumer Trust & AI-Generated Disinformation: Safeguarding Marketing Research in 2026

admin05 mins

Artificial intelligence has transformed marketing research—accelerating insights, automating analysis, and unlocking scale. However, the same technology is also creating a parallel risk. AI-generated disinformation—from synthetic reviews and fake surveys to deepfake content and fabricated social signals—is threatening the credibility of data itself. This makes Consumer Trust & AI-Generated Disinformation one of the most critical challenges…

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Personalized Marketing in India shows how brands use data and geo-targeting to create delightful customer experiences

Personalized Marketing in India: From Data to Delightful Experiences

admin05 mins

Indian consumers no longer respond to one-size-fits-all communication. With rising digital maturity, regional diversity, and platform fragmentation, relevance has become the real currency of attention. Personalized Marketing in India: From Data to Delightful Experiences explores how brands are moving beyond basic segmentation to deliver tailored, contextual, and emotionally resonant brand interactions. Today, personalization is not…

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Programmatic advertising India: The Programmatic Powerhouses Driving Smart Campaigns

Bus branding Hyderabad: Powerful Mobility Advertising in the City of Nizams

admin06 mins

India’s digital advertising landscape is changing faster than ever before. As consumers spend more time online, brands are turning to smarter and faster ways to reach them. Programmatic advertising is leading this transformation — replacing manual buying with automation, precision, and measurable performance. Behind this revolution are a few key players — the ad-tech powerhouses…

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The six startups that became unicorns in 2025 show how India’s startup ecosystem is maturing. Rather than chasing valuations, founders are focusing on profit, innovation, and long-term growth.

India’s New Unicorns of 2025: Meet the Six Startups That Hit Billion-Dollar Valuations

admin03 mins

India’s startup scene stayed active in 2025. Six startups joined the billion-dollar club, despite slower funding activity. The new unicorns are Netradyne, Porter, Drools, Fireflies.ai, Jumbotail, and Dhan. With these additions, India now has 125 unicorns worth a combined $366 billion. While growth slowed, this year proved that strong fundamentals and profitability now matter more…

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How Voice Search is Changing SEO for Marketers

How Voice Search is Changing SEO for Marketers

admin07 mins

As digital technology evolves, the way people search for information is transforming faster than ever. Today, instead of typing queries, millions of users simply ask their devices questions out loud. From “Which restaurant is open near me?” to “Who won the IPL last night?”, voice assistants like Google Assistant, Alexa, and Siri have made voice…

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In 2025, India’s top jewellery brands are no longer competing only on design — they’re competing on experience, emotion, and ethics. From Tanishq’s regional craftsmanship to CaratLane’s digital disruption, each brand reflects how Indian weddings are evolving. The result is a market where tradition meets technology, where gold shines with sustainability, and where every bride’s story finds its sparkle.

India’s Top 10 Jewellery Brands Redefining 2025 Weddings: From Tradition to Trend

admin06 mins

In India, jewellery is more than an accessory — it’s an emotion woven into weddings, culture, and heritage. As we move into 2025, the country’s leading jewellers are not just crafting ornaments; they’re redefining the wedding experience itself. With digital innovation, sustainable sourcing, and fusion designs, India’s top jewellery brands are bringing together tradition and…

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Polo Elevators Great Khali brand campaign promotes safety, strength and smooth performance with No Jhatke Only Hatke.

Polo Elevators Great Khali Brand Campaign Highlights Strength and Safety

admin04 mins

In an increasingly competitive infrastructure and real estate solutions market, trust and reliability define brand choice. Recognising this, Polo Elevators has announced the appointment of global wrestling icon The Great Khali as its brand ambassador. Through this association, the Polo Elevators Great Khali brand campaign aims to communicate unmatched strength, safety, and performance. Anchored by…

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Hyundai Mobis Move Improved campaign finalist at Cannes Corporate Media and TV Awards 2025

Hyundai Mobis’ Global Campaign ‘Move Improved’ Named Finalist at the 16th Cannes Corporate Media & TV Awards

admin02 mins

Hyundai Mobis’ ‘Move Improved’ Campaign Named Finalist at Cannes Corporate Media & TV Awards 2025 SEOUL, South Korea, Oct. 16, 2025 /PRNewswire/ — Hyundai Mobis’ global brand campaign ‘Move Improved’ has earned international recognition as a Finalist at the 16th Cannes Corporate Media & TV Awards held in Cannes, France. The campaign was shortlisted in…

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