India’s sports sponsorship landscape may see a notable shift ahead of the Indian Premier League 2026. Karnataka Milk Federation (KMF), which markets dairy products under the Nandini brand, is exploring a sponsorship association with Royal Challengers Bengaluru (RCB). According to a report by Moneycontrol, the move signals Nandini’s intent to step into a high-visibility sports…
India’s digital advertising landscape is changing faster than ever before. As consumers spend more time online, brands are turning to smarter and faster ways to reach them. Programmatic advertising is leading this transformation — replacing manual buying with automation, precision, and measurable performance. Behind this revolution are a few key players — the ad-tech powerhouses…
For decades, advertising has been largely one-way. Brands spoke, consumers listened—or ignored. That model is rapidly breaking down. Today, conversational advertising is redefining how brands and consumers interact by enabling real-time, two-way dialogue across platforms. The Rise of Conversational Advertising: From Chatbots to Immersive AI Touchpoints captures how conversational AI is reshaping the journey from…
Programmatic DOOH and Audience-Based Media Buying – The Next Evolution of OOH How Programmatic DOOH Is Transforming Outdoor Advertising The outdoor advertising industry is entering a new digital era with the rise of Programmatic DOOH (Digital Out-of-Home) and audience-based media buying. Traditionally, OOH campaigns relied on fixed placements and long-term bookings, but modern technology is…
In the high-speed marketing landscape of 2026, we have become obsessed with “scroll-stoppers.” Brands spend millions trying to hijack a consumer’s attention for 1.5 seconds before they swipe past a sponsored post. But while the virtual world is getting more crowded, expensive, and filtered, a massive opportunity is moving quietly through our physical streets. Transit…
As India approaches one of the most important financial events of the year, NDTV Profit has announced the launch of its dedicated Union Budget 2026 editorial campaign, titled ‘Return on Watching’. The initiative aims to help viewers understand the budget beyond headlines by offering insight, clarity, and meaningful analysis. With markets, businesses, and households closely…
In India, jewellery is more than an accessory — it’s an emotion woven into weddings, culture, and heritage. As we move into 2025, the country’s leading jewellers are not just crafting ornaments; they’re redefining the wedding experience itself. With digital innovation, sustainable sourcing, and fusion designs, India’s top jewellery brands are bringing together tradition and…
For decades, the Indian outdoor advertising industry has been described with one word: Fragmented. If a brand manager wanted to launch a nationwide campaign across highways, malls, and cinemas, it involved a mountain of spreadsheets, hundreds of phone calls to local vendors, and a significant “trust gap” regarding pricing and actual execution. But the wind…
The global advertising industry is facing a turning point — one that many insiders are calling “a funeral for traditional advertising.” Following Omnicom’s announcement of 4,000 job cuts and the retirement of several legacy agency brands after its $13 billion acquisition of Interpublic Group (IPG), the mood across the global and Indian advertising fraternity is…
India’s gaming and esports industry has seen rapid growth for years, but the last twelve months created a turning point. A single policy shift changed the direction of the entire gaming economy and sparked what experts now call a $9-billion esports revolution. This transformation opened new opportunities for gamers, developers, brands, and investors across the…