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Gold Prices Hit Record High Ahead of Diwali and Wedding Season: Buyers Shift Towards Bullion Investments
The Courtroom Decision That Could Reshape Google Ads in India.
How Voice Search is Changing SEO for Marketers
How CMOs Are Rebuilding Brand Recall in an Algorithm-Driven Media World

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The Daily Reach Effect: How Outdoor Advertising Makes Brands Part of Everyday Consumer Journeys??
Influencer marketing India: Top 10 Influencer Agencies Transforming Brand Stories
The Street-Level Recall Advantage: How OOH Turns Everyday Routes Into Brand Memory??
The Creative Permanence Effect: Why Remarkable OOH Campaigns Stay in Memory Longer Than Ordinary Ads??

MarCom Today | Your Daily Industry News

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Headlines

Foot and Mouth Artists Bring Stories to Life at Oberoi Mall’s World Disability Day Celebration

The Brand Gravity Effect: Why Strong OOH Can Pull Consumer Attention Toward Nearby Businesses??

Vibe Marketing: How Emotional & Mood-Driven Campaigns Are Redefining Brand Communication

Vibe Marketing: How Emotional & Mood-Driven Campaigns Are Redefining Brand Communication

Why Brands Are Increasing Investments in Digital-First Advertising?

Jewellery brands increase Q4 marketing budgets by 20–40% during wedding season to target high-intent buyers and maximise festive sales impact.

Wedding Season: Jewellery Brands Boost Q4 Marketing Budgets by Up to 40%

Why DOOH Advertising Is Dominating Urban India in 2026?

Why Brands Are Investing More in Hyperlocal Advertising This Year??

DOOH Agencies Mumbai: Top 5 Leaders Transforming India’s Outdoor Advertising

Digital Streets of Mumbai: The Top 5 DOOH Agencies Lighting Up India’s Financial Capital

Flipkart Targets Gen Z with Culture-Led Fashion Commerce..

AI-Driven Consumer Intent Tools Reshaping Digital Media Planning in 2026

AI-Driven Consumer Intent Tools Reshaping Digital Media Planning in 2026

The Transit Attention Economy: Why Airports, Metros and Highways Are Becoming India’s New Premium Media Networks??

admin03 mins

India’s Journey Is Becoming a Media Opportunity India is moving faster than ever. New airports are expanding, metro networks are reaching deeper into cities and highways are connecting urban centres with emerging markets. But alongside improving mobility, another transformation is taking place: the journey itself is becoming valuable media real estate. For marketers, airports, metros…

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Metaverse Marketing: Are Brands Really Getting ROI?

Metaverse Marketing: Are Brands Really Getting ROI?

admin07 mins

When the metaverse emerged as the next big digital frontier, marketers rushed to claim their virtual plots of land. Brands built immersive showrooms, hosted concerts, launched NFT collectibles, and created digital avatars — all in pursuit of the next evolution in audience engagement. Fast-forward to 2025, and the question has shifted from “What can brands…

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AI-powered DOOH digital billboard displaying real-time data-driven outdoor advertising campaign on a busy modern city street with pedestrians and urban commercial buildings.

AI-Powered DOOH: How Real-Time Data is Redefining Outdoor Advertising!!

admin03 mins

A New Era of Outdoor Advertising AI-powered Digital Out-of-Home (DOOH) advertising is transforming the outdoor media industry. Traditional outdoor advertising relied on fixed visuals and scheduled placements. Today, AI allows digital screens to respond instantly to real-world conditions. This makes campaigns smarter, faster, and more effective. Brands now use real-time data to create ads that…

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Sameer Singh appointed Managing Director at Hindustan Media Ventures as company strengthens leadership alignment.

Sameer Singh Appointed Managing Director at Hindustan Media Ventures

admin04 mins

Hindustan Media Ventures Limited (HMVL) has announced a key leadership update with the appointment of Sameer Singh as Additional Director and Managing Director of the company. He has also been designated as key managerial personnel, marking an important step in strengthening leadership alignment across the HT Media Group. The appointment signals a structured transition as…

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Gold coins and bars displayed in a jewellery store ahead of Diwali as gold prices reach record highs in India

Gold Prices Hit Record High Ahead of Diwali and Wedding Season: Buyers Shift Towards Bullion Investments

admin03 mins

Gold Prices Hit Record High Ahead of Diwali and Wedding Season: Buyers Shift Towards Bullion Investments Gold prices have soared to an all-time high just days before Diwali and the peak wedding season, with a noticeable shift in consumer preference from traditional jewellery to solid bullion such as coins and bars. On Thursday, the price…

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Case Study: How a Small Business Scaled Using Micro-Influencer Campaigns

Case Study: How a Small Business Scaled Using Micro-Influencer Campaigns

admin04 mins

In the crowded world of digital marketing, micro-influencers have emerged as a game-changer for small and medium businesses. Unlike celebrity influencers who cater to millions, micro-influencers focus on niche communities—driving trust, authenticity, and engagement that larger influencers often can’t achieve. This case study explores how a small lifestyle brand successfully scaled its sales and awareness…

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