In a major boost to Chennai’s outdoor advertising landscape, MUDRA OOH has expanded its premium media network with the installation of new LED backlit boards along the bustling IT Corridor on OMR Road. This strategic expansion strengthens the company’s presence across one of the most high-impact, high-traffic routes in the city—home to Chennai’s fastest-growing IT…
For decades, advertising has been largely one-way. Brands spoke, consumers listened—or ignored. That model is rapidly breaking down. Today, conversational advertising is redefining how brands and consumers interact by enabling real-time, two-way dialogue across platforms. The Rise of Conversational Advertising: From Chatbots to Immersive AI Touchpoints captures how conversational AI is reshaping the journey from…
In the world of traditional advertising, the golden rule is simple: never mess with the logo. Your brand name is your identity, your trust, and your signature. However, Tesco has just “thrown away the rule book” with its new “Icons” outdoor campaign. Instead of the bold red and blue lettering we see on every high…
As Prasar Bharati prepares for its annual DD Free Dish slot auctions for FY26, the long-running debate around artificial scarcity in broadcasting has resurfaced. Traditionally conducted between February and March, these auctions allocate channel capacity for the financial year starting April 1. Once again, broadcasters, industry bodies, and advertisers are keenly watching how the process…
Platinum Outdoor, a unit of Madison World, has joined hands with the National Payments Corporation of India (NPCI) to roll out a large-scale OOH campaign for RuPay’s ON-THE-GO payment solution. The campaign promotes RuPay’s tap-and-go payment experience, offering speed and convenience for everyday travel. It has been executed end-to-end by Platinum Outdoor and strategically placed…
The Rise of Digital Out-of-Home Advertising India’s advertising landscape is undergoing a significant transformation, and Digital Out-of-Home (DOOH) advertising is leading this evolution. As urban populations grow and consumer behavior becomes increasingly mobile, brands are seeking innovative ways to engage audiences beyond traditional media channels. DOOH combines the visibility of outdoor advertising with the flexibility…
With wedding season in full swing, jewellery brands are ramping up their marketing efforts to capture high-intent buyers. Q4 is traditionally a peak spending period, and brands are increasing budgets by 20–40% to ensure visibility and engagement during this critical time. Why Jewellery Brands Increase Marketing Spend During Wedding Season Wedding season drives one of…
In the hyper-competitive world of modern marketing, the biggest challenge isn’t just reaching a customer it’s staying with them. As digital ads become easier to ignore and highway billboards blur into the background of a busy commute, a new frontier of high-impact, high-trust marketing has emerged. At ACME Advertising Co., we’ve realized that the most…
Once considered an American retail tradition, Black Friday has now evolved into a global shopping event — and India’s beauty industry is fast reshaping its narrative. From The Body Shop to RENÉE Cosmetics, Nykaa, and Tint Cosmetics, brands are using the occasion not just to offer discounts but to deepen engagement, build trust, and strengthen…
How Coca-Cola gave the world red Santa Claus is one of the most fascinating stories in advertising history. Today, the image of Santa Claus dressed in a bright red suit feels timeless and universal. However, this iconic look was not always standard. In fact, Santa once appeared in many colours, styles, and even costumes inspired…
