If you’ve been navigating the city streets lately, you might have noticed a new kind of “engagement” announcement on the billboards. No, it’s not a celebrity wedding it’s a “marriage of wearables.” In a move that’s catching eyes and sparking plenty of conversation, fine jewellery brand GIVA and electronics giant boAt have officially taken their…
The skyline of Bathinda has a new, vibrant addition this week as the popular food brand Mario officially rolls out its latest outdoor advertising campaign across the city. Executed with precision by Bubna Advertising Media, the campaign marks a significant milestone in Mario’s regional expansion strategy, bringing its “Masti” and “Togetherness” branding directly to the…
Artificial intelligence is rapidly transforming the communications industry. What began as a tool for automation has now evolved into a strategic force shaping how brands build trust, manage reputation, and engage audiences. As organisations move deeper into an AI-first world, AI-Led communication functions are being redefined at both operational and strategic levels. In conversation with…
The World Legends Pro T20 League (WLPT20L) has officially begun in Goa, marking the launch of a new global cricket entertainment property. The tournament kicked off on January 26, 2026, drawing strong fan interest and building momentum both on and off the field. With legendary cricketers returning to competitive action, the league blends nostalgia with…
Sri Adhikari Brothers Television Network Limited has officially announced a major corporate rebranding. The company will now operate under the name Aqylon Nexus Limited, following approval from the Ministry of Corporate Affairs (MCA). The name change became effective from January 23, 2026, marking a new chapter in the company’s corporate journey. MCA Approves Corporate Name…
Banijay Asia has announced the Indian adaptation of the international reality competition format “The Fifty”, marking another major addition to the country’s growing unscripted entertainment slate. The show will premiere on JioHotstar and Colors TV on February 1, 2026, offering viewers a high-stakes blend of celebrity drama, strategy, and audience participation. Originally created by French…
India’s live music landscape has crossed a defining milestone. What once existed as scattered indie gigs and limited international tours has now transformed into a structured, high-growth entertainment ecosystem. Today, the country’s concert economy stands as one of the most powerful platforms for brand engagement. It attracts attention not only from music lovers, but also…
The Renault Duster once changed how Indians looked at mid-size SUVs. It combined strong performance, comfortable ride quality, and everyday practicality at a time when choices were limited. After stepping away from the market for a few years, the iconic nameplate is now ready to return. With Duster 2.0, Renault is not merely bringing back…
Asian Paints Limited has announced its financial results for the quarter and nine months ended 31 December 2025, highlighting steady revenue growth despite a challenging demand environment. The results were approved by the Board of Directors during its meeting held on 27 January 2026. While macro pressures continued to impact discretionary consumption, the company delivered…
Real estate marketing rarely surprises audiences. Most campaigns focus on floor plans, amenities, and price points. However, SUYUG Infra chose a very different path. In January, the Bengaluru-based developer launched a bold UFO-themed campaign that blurred the line between advertising and urban storytelling. Instead of pushing specifications, the brand created a narrative that invited public…