As influencer marketing enters 2026, the creator economy finds itself facing a defining paradox. India has more creators than ever before, yet brands and audiences have become increasingly selective about who they trust. While the supply of influencers continues to grow across platforms, tolerance for surface-level influence is shrinking rapidly. This shift signals an important…
In the world of traditional advertising, the golden rule is simple: never mess with the logo. Your brand name is your identity, your trust, and your signature. However, Tesco has just “thrown away the rule book” with its new “Icons” outdoor campaign. Instead of the bold red and blue lettering we see on every high…
Every successful brand has one thing in common — a distinct visual identity that stays etched in the consumer’s mind. Whether it’s Coca-Cola’s vibrant red, Starbucks’ soothing green, or Facebook’s iconic blue, color plays a vital role in shaping how people perceive, remember, and emotionally connect with brands. In 2025, as digital competition intensifies and…
