India Today Group has strengthened its position as a thought leader in international media diplomacy by hosting an exclusive roundtable in Moscow, just days before Russian President Vladimir Putin’s scheduled visit to India. The event brought together senior government officials, business leaders, diplomats, and policy experts from both nations. The focus was to explore new…
Artificial intelligence is rapidly transforming the communications industry. What began as a tool for automation has now evolved into a strategic force shaping how brands build trust, manage reputation, and engage audiences. As organisations move deeper into an AI-first world, AI-Led communication functions are being redefined at both operational and strategic levels. In conversation with…
Why is it that you can scroll through a hundred Instagram ads in a morning and remember none of them, yet you can still recite the tagline of a billboard you passed on the way to work three days ago? In the industry, we call this High-Impact Recall. It’s not an accident or a stroke…
In today’s marketing landscape, data is everywhere. Every click, search, and scroll leaves behind a trail of valuable information. Yet, numbers alone rarely inspire audiences. What truly moves people — and builds brands — is storytelling. This is where data storytelling comes in — the art of transforming analytics into narratives that spark creativity, emotion,…
Modern consumers face an overwhelming number of choices every day. From product categories and pricing plans to platforms and promotions, decision-making has become increasingly complex. This phenomenon—known as overchoice—has reshaped how audiences interact with brands. Instead of empowering consumers, excessive options often create confusion, hesitation, and decision fatigue. As a result, brands that communicate too…
Hyundai Mobis’ ‘Move Improved’ Campaign Named Finalist at Cannes Corporate Media & TV Awards 2025 SEOUL, South Korea, Oct. 16, 2025 /PRNewswire/ — Hyundai Mobis’ global brand campaign ‘Move Improved’ has earned international recognition as a Finalist at the 16th Cannes Corporate Media & TV Awards held in Cannes, France. The campaign was shortlisted in…
If you remember Don Draper’s line, “Success comes from standing out, not fitting in,” you remember what built the great agency networks: audacity, craft, and the conviction that a single, culture-shaping idea could move markets. That creed powered institutions such as DDB, FCB, and MullenLowe (Lintas)—schools of advertising as much as agencies. Yet Draper also…
India’s investment landscape is rapidly evolving as retail participation deepens and investor expectations mature. Reflecting this shift, smallcase has launched a new digital initiative aimed at highlighting the expanded scope of its platform. The smallcase multi-platform wealth solutions campaign introduces audiences to the brand’s growing product ecosystem through three short films that simplify investing using…
For decades, the Out-of-Home (OOH) industry was the “analog giant” of the advertising world. You bought a board, you put up a poster, and you prayed that the right people drove past it. It was about scale, but it lacked the one thing that made digital advertising king: Precision. Welcome to 2026. The “analog giant”…
For decades, advertising has been largely one-way. Brands spoke, consumers listened—or ignored. That model is rapidly breaking down. Today, conversational advertising is redefining how brands and consumers interact by enabling real-time, two-way dialogue across platforms. The Rise of Conversational Advertising: From Chatbots to Immersive AI Touchpoints captures how conversational AI is reshaping the journey from…