India Accelerator (IA) has taken a big leap into the Middle East. The seed-stage accelerator has officially launched its Saudi Arabia program, supported by a $15 million fund to help Indian startups expand and scale in the Kingdom. This initiative is part of a growing collaboration between India and Saudi Arabia. It aims to build…
Advertising has always been about persuasion — but the way brands persuade audiences has evolved drastically. In 2025, the debate between emotional and rational advertising is more relevant than ever. As consumers grow more informed and attention spans shrink, marketers face a critical question: Should ads appeal to the heart or the head? The truth…
When it comes to tourism campaigns that truly connect with the audience, Madhya Pradesh Tourism’s “Heart of India” brand stands as a masterpiece in storytelling. From its vibrant visuals to soulful music and powerful narratives, MP Tourism has built a distinct emotional identity — one that invites travelers to explore the land that beats at…
DOOH Becoming a Core Media Pillar with Programmatic Buying and Real-Time Targeting reflects a major shift in how brands approach out-of-home advertising. What was once considered a support or awareness-only medium has now evolved into a data-driven, dynamic, and measurable channel that sits alongside digital, social, and CTV in modern media plans. With the rise…
For generations, the sound of a construction site in India has been defined by the rhythmic mixing of sand and grey cement. It is a tradition passed down from mason to apprentice a “tried and tested” method that has governed how we fix tiles to our floors and walls. But as architecture evolves and tiles…
A New DOOH Attraction in Delhi Skycom has launched a new digital advertising installation called “The Social Tree” at Nexus Select CITYWALK, Delhi. The unique setup is designed to bring a fresh and interactive experience to outdoor advertising. The Social Tree is not a regular billboard. It is a modern LED structure with 360-degree visibility….
Platinum Outdoor, a unit of Madison World, has joined hands with the National Payments Corporation of India (NPCI) to roll out a large-scale OOH campaign for RuPay’s ON-THE-GO payment solution. The campaign promotes RuPay’s tap-and-go payment experience, offering speed and convenience for everyday travel. It has been executed end-to-end by Platinum Outdoor and strategically placed…
For much of the past decade, virality dominated marketing conversations. Brands chased trending formats, short-term spikes, and social media moments designed to capture fleeting attention. While viral success delivered reach, it often failed to deliver lasting brand value. As 2026 approaches, marketing priorities are shifting. In an environment defined by fragmented attention, algorithm-driven distribution, and…
Marketing has entered an era dominated by algorithms. From social feeds and search results to programmatic advertising and content recommendations, algorithms now decide what consumers see, when they see it, and how often it appears. While this system improves efficiency, it has quietly weakened brand recall. Performance metrics may look strong, yet long-term memory and…
Creator Economy Formalisation and Its Impact on Media Budgets and Brand Partnerships marks a defining shift in how brands allocate spends and build long-term collaborations. What began as experimental influencer seeding has now matured into a structured, measurable, and contract-driven media channel. In 2026, creators are no longer treated as optional add-ons to digital campaigns….