Oberoi Mall once again proved its commitment to inclusivity and creativity by hosting a World Disability Day celebration that truly inspired visitors. In collaboration with Mouth & Foot Painting Artists (MFPA), the mall transformed into a vibrant gallery showcasing the incredible talent and determination of artists who paint using their mouth or feet. The event…
India’s digital advertising landscape is changing faster than ever before. As consumers spend more time online, brands are turning to smarter and faster ways to reach them. Programmatic advertising is leading this transformation — replacing manual buying with automation, precision, and measurable performance. Behind this revolution are a few key players — the ad-tech powerhouses…
In a landmark partnership that bridges entertainment and artificial intelligence, The Walt Disney Company has entered a three-year, $1 billion licensing agreement with OpenAI. The deal makes Disney the first major content partner for Sora, OpenAI’s short-form generative AI video platform, and expands access to Disney’s legendary storytelling universe through ChatGPT and Sora-powered experiences. A…
India’s artificial intelligence (AI) revolution is growing at record speed. A new report by the International Data Corporation (IDC) says India’s AI spending will increase by 38% every year from 2023 and could reach $10.4 billion by 2028. This strong growth shows how India is moving from being just an adopter to becoming a global…
If you think outdoor advertising is just about “mass reach,” you haven’t seen the streets of Mumbai, Delhi, or Bangalore lately. In 2026, the Indian OOH landscape has shifted from being a “support medium” to becoming the main stage for brand storytelling. India is a unique territory because it’s where high-tech meets high-touch. It’s a…
As excitement builds ahead of the ICC Men’s T20 World Cup 2026, Hyundai Motor India Limited (HMIL) has unveiled a special fan engagement initiative titled Hyundai Trophy Connect. Through this nationwide activation, cricket lovers will get a rare opportunity to witness the iconic World Cup trophy up close. Under Hyundai Motor Company’s multi-year Premier Partnership…
When the metaverse emerged as the next big digital frontier, marketers rushed to claim their virtual plots of land. Brands built immersive showrooms, hosted concerts, launched NFT collectibles, and created digital avatars — all in pursuit of the next evolution in audience engagement. Fast-forward to 2025, and the question has shifted from “What can brands…
In today’s fast-paced urban lifestyle, brands are constantly looking for ways to stay relevant, visible, and connected with their audience. One such campaign that stands out in recent transit advertising is Navi’s ‘HURRYPUR’ campaign on the BMRCL Purple Line, executed by MUDRA OOH. This campaign is a strong example of how brands can align their…
Dabur Chyawanprash has launched a powerful new campaign titled ‘Beemaar Ya Taiyyar’, featuring brand ambassador Akshay Kumar. The campaign focuses on one core message: in today’s unpredictable world, only those who prepare daily stay stronger, healthier, and ready for challenges. With Akshay Kumar embodying discipline, fitness, and resilience, the campaign inspires families across India to…
We celebrate Asian Paints for being India’s No. 1 paint company for 58 straight years.But we rarely talk about why they’ve stayed No. 1 for 58 years. And in Indian retail, that “why” matters more than the market cap. Because staying at the top in a category where👉 demand is cyclical👉 raw material inflation hits…
