As India’s TV landscape continues to transform, Direct-to-Home (DTH) operators are looking for ways to stay relevant in an era dominated by OTT streaming platforms. Their latest move — hybrid DTH + OTT bundles — promises a unified entertainment experience under one subscription. But the key question remains: can this innovation truly revive a sector…
India’s artificial intelligence (AI) revolution is growing at record speed. A new report by the International Data Corporation (IDC) says India’s AI spending will increase by 38% every year from 2023 and could reach $10.4 billion by 2028. This strong growth shows how India is moving from being just an adopter to becoming a global…
Indian consumers no longer respond to one-size-fits-all communication. With rising digital maturity, regional diversity, and platform fragmentation, relevance has become the real currency of attention. Personalized Marketing in India: From Data to Delightful Experiences explores how brands are moving beyond basic segmentation to deliver tailored, contextual, and emotionally resonant brand interactions. Today, personalization is not…