Think about the last 20 minutes you spent scrolling through your phone. Can you name a single brand that popped up in an ad? Probably not. Your thumb has a “muscle memory” for the “Skip Ad” button. You’ve become a ninja at ignoring pixels. But then you’re stuck in traffic behind a bus, or you’re…
Global digital advertising is losing billions — quietly, continuously, and often invisibly. According to the latest findings highlighted in the invalid ad traffic digital marketing report, 8.51 percent of all global ad traffic is now classified as invalid. This translates into an estimated $63 billion in wasted ad spend in 2025 alone, making invalid traffic…
The year 2025 has marked a significant shift in how audiences consume storytelling, as micro-dramas quietly carve out a powerful niche in India’s digital ecosystem. While long-form series and films continue to dominate premium screens, short, vertical, episodic narratives—often lasting just one to three minutes—are rapidly gaining traction. According to industry estimates, micro-drama platforms have…
The Importance of Reaching Premium Audiences Luxury brands operate in a highly competitive market where audience quality matters more than quantity. Reaching high-value consumers requires precision, strategy, and a deep understanding of consumer behavior. Affluent audiences are selective about the brands they engage with and expect premium experiences at every touchpoint. For luxury marketers, success…
Indian kitchens are not just spaces for preparing meals — they are places where stories unfold, traditions continue, and relationships deepen. Recognising this powerful emotional connection with food, DS Group’s Catch Salt & Spices has announced its association with MasterChef India Season 9, marking a significant move in experiential and culture-driven brand storytelling. With this…
Indian consumers no longer respond to one-size-fits-all communication. With rising digital maturity, regional diversity, and platform fragmentation, relevance has become the real currency of attention. Personalized Marketing in India: From Data to Delightful Experiences explores how brands are moving beyond basic segmentation to deliver tailored, contextual, and emotionally resonant brand interactions. Today, personalization is not…
As influencer marketing enters 2026, the creator economy finds itself facing a defining paradox. India has more creators than ever before, yet brands and audiences have become increasingly selective about who they trust. While the supply of influencers continues to grow across platforms, tolerance for surface-level influence is shrinking rapidly. This shift signals an important…
In an era defined by “hustle culture” and the constant digital noise of the 2020s, the most radical thing a brand can do is ask you to slow down. ASICS, the Japanese sportswear giant, did exactly that with its “Move Your Body, Move Your Mind” global campaign. By stripping away the aggressive “win-at-all-costs” imagery typical…
Consumer media behavior has changed fundamentally. Audiences no longer engage with a single platform or channel in isolation. Instead, they move fluidly between mobile apps, social media, OTT platforms, search engines, outdoor environments, and physical retail spaces throughout the day. This shift has created the multi-platform consumer—a user whose journey is fragmented, continuous, and non-linear….
DB Corp Reports 11.5% YoY Growth in Q2 FY26 Advertising Revenue, Driven by Festive Demand and Strong Market Sentiment DB Corp Ltd (DBCL) — the publisher of leading newspapers including Dainik Bhaskar, Divya Bhaskar, Divya Marathi, and Saurashtra Samachar — announced robust financial results for the second quarter and first half ended September 30, 2025….