If you remember Don Draper’s line, “Success comes from standing out, not fitting in,” you remember what built the great agency networks: audacity, craft, and the conviction that a single, culture-shaping idea could move markets. That creed powered institutions such as DDB, FCB, and MullenLowe (Lintas)—schools of advertising as much as agencies. Yet Draper also…
Solutions Advertising has achieved a major milestone in Maharashtra’s transit media sector. The agency has secured exclusive media rights for Pune Metro’s Purple and Aqua Lines for the next 15 years. This marks one of the largest metro advertising contracts in the state. It also strengthens the company’s presence in India’s growing Out-of-Home (OOH) market….
Every successful brand has one thing in common — a distinct visual identity that stays etched in the consumer’s mind. Whether it’s Coca-Cola’s vibrant red, Starbucks’ soothing green, or Facebook’s iconic blue, color plays a vital role in shaping how people perceive, remember, and emotionally connect with brands. In 2025, as digital competition intensifies and…
India Today Group has strengthened its position as a thought leader in international media diplomacy by hosting an exclusive roundtable in Moscow, just days before Russian President Vladimir Putin’s scheduled visit to India. The event brought together senior government officials, business leaders, diplomats, and policy experts from both nations. The focus was to explore new…
Indian advertising is entering a decisive new phase. As audiences become more diverse, distracted, and culturally nuanced, traditional targeting methods are reaching their limits. This is where Multimodal AI for Hyperpersonalised Advertising emerges as the next frontier. Instead of relying only on clicks, keywords, or demographics, multimodal AI understands text, images, audio, video, language, emotion,…
In today’s fragmented media ecosystem, where consumers encounter thousands of messages daily, what surrounds a brand message now matters as much as the message itself. As attention becomes limited and trust increasingly fragile, media context has emerged as a critical driver of brand perception. Brands are no longer evaluated only by what they say, but…
The Rise of Large-Format and Immersive DOOH Screens Across Transit and Retail Environments signals a clear transformation in how brands use outdoor media. Digital Out-of-Home is no longer limited to flat roadside screens or static loops. Instead, advertisers are increasingly investing in larger-than-life, immersive digital canvases that command attention and turn everyday spaces into brand…
Artificial intelligence is rapidly transforming the communications industry. What began as a tool for automation has now evolved into a strategic force shaping how brands build trust, manage reputation, and engage audiences. As organisations move deeper into an AI-first world, AI-Led communication functions are being redefined at both operational and strategic levels. In conversation with…
Indian advertising has always been more than a tool for selling — it’s a mirror of culture, emotion, and everyday life. From the nostalgic jingles of the 90s to the digital-first storytelling of today, brands in India have mastered the art of turning messages into movements. Some campaigns made us laugh, some made us think,…
India’s beloved snack brand Bikaji Foods has once again struck an emotional chord with its new campaign, “Kya Baat Hai Ji,” featuring the ever-versatile Pankaj Tripathi. This heartwarming campaign beautifully blends nostalgia, humor, and the flavor of everyday Indian moments — reminding audiences why Bikaji remains a household favorite across the nation. The Essence of…