Netflix has turned everyday commuting into a thrilling adventure with a dramatic bus shelter takeover inspired by Stranger Things Season 5. The campaign transforms a normal public space into the chilling world of the Upside Down, giving fans and passers-by a moment of true surprise. An Immersive OOH Experience The installation converts a regular bus…
In the hyper-competitive world of modern marketing, the biggest challenge isn’t just reaching a customer it’s staying with them. As digital ads become easier to ignore and highway billboards blur into the background of a busy commute, a new frontier of high-impact, high-trust marketing has emerged. At ACME Advertising Co., we’ve realized that the most…
IAA and Snapchat The Vibe have joined forces to shape the future of immersive digital storytelling. Their new initiative, called ‘The Vibe’, brings together creators, brands, and young audiences to explore the next wave of augmented reality (AR) experiences. The partnership aims to push the boundaries of creativity and spark conversations around how AR can…
India’s beloved snack brand Bikaji Foods has once again struck an emotional chord with its new campaign, “Kya Baat Hai Ji,” featuring the ever-versatile Pankaj Tripathi. This heartwarming campaign beautifully blends nostalgia, humor, and the flavor of everyday Indian moments — reminding audiences why Bikaji remains a household favorite across the nation. The Essence of…
When Kansai Nerolac Paints Ltd. unveiled Sorakash, its latest decorative paint campaign, the brand made an unexpected yet strategic choice. Instead of relying solely on celebrity endorsements or mass-market discounts, it partnered with All Nippon Airways, Japan’s only 5-star airline. This collaboration signals a deliberate shift in how Kansai Nerolac wants Indian consumers to perceive…
Breast cancer remains one of the most pressing health challenges for women in India. Despite medical progress, late detection continues to claim lives due to lack of awareness, social hesitation, and limited access to timely information. Addressing this critical gap, the Sanjeevani Pink Tag Project campaign introduces a quiet yet powerful behavioural intervention. Launched under…
The creator economy in India is entering a new phase. Digital influencers are no longer content with collaborations — they’re launching their own brands. Among them, stand-up comedian Kenny Sebastian has taken a distinct route by entering the fragrance space through a partnership with Bombay Shaving Company (BSC). His brand, The Stage, marks a thoughtful…
The Renault Duster once changed how Indians looked at mid-size SUVs. It combined strong performance, comfortable ride quality, and everyday practicality at a time when choices were limited. After stepping away from the market for a few years, the iconic nameplate is now ready to return. With Duster 2.0, Renault is not merely bringing back…
Modern consumers face an overwhelming number of choices every day. From product categories and pricing plans to platforms and promotions, decision-making has become increasingly complex. This phenomenon—known as overchoice—has reshaped how audiences interact with brands. Instead of empowering consumers, excessive options often create confusion, hesitation, and decision fatigue. As a result, brands that communicate too…
This festive season, our DOOH advertising network at New Delhi Stations delivered exceptional reach and visibility. With massive festival footfall and increased transit movement, our digital screens became high-impact brand touchpoints for thousands of commuters and long-distance travellers. Leading brands such as Dabur, Sakarnni, and Bank of Baroda ran powerful campaigns across our network, turning…