Google Ads Policy Update: Limited Non-Promotional Use of Prescription Drug Terms Now Allowed In a significant policy shift, Google Ads will now permit limited, non-promotional use of prescription drug terms in advertisements — marking a more nuanced approach to healthcare advertising. The update takes effect October 29, giving advertisers more flexibility for educational and public-interest…
In India’s fast-changing digital landscape, Gen Z has become the most influential audience segment for brands. They are opinionated, expressive, and constantly connected — but reaching them requires more than traditional marketing. That’s where Under25, India’s leading youth media network, is rewriting the rules of engagement. Through an ecosystem built on community, content, and culture,…
Bisleri has officially unveiled its latest #DrinkItUp 2.0 campaign, starring global icon Deepika Padukone, strengthening its brand message around hydration, lifestyle appeal, and youthful energy. The campaign represents a powerful blend of storytelling, visual freshness, and celebrity influence—driving Bisleri’s brand narrative forward in India’s competitive beverage market. The Bisleri DrinkItUp 2.0 campaign has been conceptualized…
IAA and Snapchat The Vibe have joined forces to shape the future of immersive digital storytelling. Their new initiative, called ‘The Vibe’, brings together creators, brands, and young audiences to explore the next wave of augmented reality (AR) experiences. The partnership aims to push the boundaries of creativity and spark conversations around how AR can…
In a bold showcase of creativity, WPP Media redefined Mumbai’s outdoor landscape with its latest large-scale campaign for KFC Feastival — a sensory-driven OOH trail that turned the city’s arterial roads into a moving feast of visuals. The campaign seamlessly blended storytelling, technology, and design to transform multiple billboards into a cohesive narrative experience, marking…
DB Corp Reports 11.5% YoY Growth in Q2 FY26 Advertising Revenue, Driven by Festive Demand and Strong Market Sentiment DB Corp Ltd (DBCL) — the publisher of leading newspapers including Dainik Bhaskar, Divya Bhaskar, Divya Marathi, and Saurashtra Samachar — announced robust financial results for the second quarter and first half ended September 30, 2025….
Oberoi Mall once again proved its commitment to inclusivity and creativity by hosting a World Disability Day celebration that truly inspired visitors. In collaboration with Mouth & Foot Painting Artists (MFPA), the mall transformed into a vibrant gallery showcasing the incredible talent and determination of artists who paint using their mouth or feet. The event…
How Coca-Cola gave the world red Santa Claus is one of the most fascinating stories in advertising history. Today, the image of Santa Claus dressed in a bright red suit feels timeless and universal. However, this iconic look was not always standard. In fact, Santa once appeared in many colours, styles, and even costumes inspired…
The Indian consumer goods and lifestyle sector continues to witness strategic leadership movements. In a significant development, Sameer Wanchoo appointed CMO at VIP Industries Limited marks a decisive step in strengthening the brand’s marketing leadership. With this appointment, VIP Industries aims to accelerate its brand transformation, deepen consumer engagement, and sharpen its competitive positioning in…