A new chapter in digital creativity has begun. An artwork created using quantum computing has debuted on the Bradford Media Wall, one of the UK’s most prominent digital out-of-home (DOOH) sites. The project combines art, science, and motion in a way never seen before. It shows how quantum algorithms, usually used to study particle behavior,…
Air India has launched a new brand campaign titled “Change is in the Air.” The initiative marks an important moment in the airline’s ongoing transformation as it moves toward a major milestone in 2026. The campaign highlights how travellers are now seeing visible improvements in service, design, and overall experience. A Fresh Creative Platform: “That’s…
As the digital world shifts toward greater privacy and transparency, marketers are preparing for one of the most significant changes in recent advertising history — the end of third-party cookies. What began as a technical adjustment has evolved into a complete rethinking of data-driven marketing. With browsers like Chrome, Safari, and Firefox phasing out third-party…
Eternal’s latest quarterly performance highlights a decisive shift toward aggressive brand investment. In Q3, the company reported an 80 percent year-on-year increase in advertising expenditure, taking total ad spends to Rs 937 crore. At the same time, profitability strengthened significantly, with net profit rising 73 percent year-on-year, indicating that elevated marketing investments are translating into…
Artificial Intelligence (AI) has officially moved from being a buzzword to a strategic backbone of modern marketing. In today’s data-driven landscape, AI is redefining how advertisers create, deliver, and measure campaigns. From predictive targeting and real-time bidding to automated content creation, AI-powered advertising is enabling brands to connect with audiences more precisely and efficiently than…
India’s audio entertainment ecosystem is entering a powerful new phase as Pocket FM expands its storytelling universe through a strategic integration with Amazon Alexa. With this move, Pocket FM audio series on Alexa are now available to millions of smart speaker users across the country, making long-form storytelling more accessible, immersive, and habitual than ever…
India’s small and medium businesses (SMBs) have long powered the country’s economy. Yet, when it comes to digital advertising, many still struggle to compete with larger brands that have deep pockets and advanced marketing teams. That’s where Amazon Ads sees its biggest opportunity. By using artificial intelligence (AI) to simplify campaign management, Amazon aims to…
The Growing Importance of Localized Marketing As consumer behavior becomes increasingly community-driven, brands are shifting their focus toward hyperlocal advertising strategies. Instead of relying solely on broad national campaigns, advertisers are investing in localized media solutions that allow them to engage audiences within specific neighborhoods, residential areas, and commercial zones. Hyperlocal advertising helps brands communicate…
Premium Brand Visibility with Mumbai Airport pDOOH Advertising The real estate industry is rapidly embracing innovative outdoor advertising formats to capture the attention of premium audiences. One standout example is the Kalpataru campaign at Chhatrapati Shivaji Maharaj International Airport using pDOOH (Programmatic Digital Out of Home) advertising. This modern airport campaign successfully combines luxury branding…
As Prasar Bharati prepares for its annual DD Free Dish slot auctions for FY26, the long-running debate around artificial scarcity in broadcasting has resurfaced. Traditionally conducted between February and March, these auctions allocate channel capacity for the financial year starting April 1. Once again, broadcasters, industry bodies, and advertisers are keenly watching how the process…