Bihar Assembly Elections Fuel Political Advertising Boom in Hindi Newspapers As Bihar gears up for its assembly elections in November, the state’s media landscape is witnessing a sharp surge in political advertising, particularly across Hindi newspapers. While digital platforms continue to play a strong role in campaign messaging through videos, influencer tie-ups, and social media…
Dabur Chyawanprash has launched a powerful new campaign titled ‘Beemaar Ya Taiyyar’, featuring brand ambassador Akshay Kumar. The campaign focuses on one core message: in today’s unpredictable world, only those who prepare daily stay stronger, healthier, and ready for challenges. With Akshay Kumar embodying discipline, fitness, and resilience, the campaign inspires families across India to…
In a major boost to Chennai’s outdoor advertising landscape, MUDRA OOH has expanded its premium media network with the installation of new LED backlit boards along the bustling IT Corridor on OMR Road. This strategic expansion strengthens the company’s presence across one of the most high-impact, high-traffic routes in the city—home to Chennai’s fastest-growing IT…
With wedding season in full swing, jewellery brands are ramping up their marketing efforts to capture high-intent buyers. Q4 is traditionally a peak spending period, and brands are increasing budgets by 20–40% to ensure visibility and engagement during this critical time. Why Jewellery Brands Increase Marketing Spend During Wedding Season Wedding season drives one of…
This festive season, our DOOH advertising network at New Delhi Stations delivered exceptional reach and visibility. With massive festival footfall and increased transit movement, our digital screens became high-impact brand touchpoints for thousands of commuters and long-distance travellers. Leading brands such as Dabur, Sakarnni, and Bank of Baroda ran powerful campaigns across our network, turning…
Under25 is transforming the way brands engage with Generation Z in India. By leveraging its youth media network, the company connects brands directly with young audiences in meaningful, authentic ways. In today’s dynamic marketing landscape, understanding Gen Z is crucial for brand relevance and growth. The company’s approach goes beyond traditional advertising. It combines content,…
Madison Media Navi Limited has been awarded the integrated media mandate of Navi Limited following a highly competitive multi-agency pitch. This win underscores Madison Media’s growing influence in India’s media and advertising ecosystem. The decision reflects Navi Limited’s commitment to a holistic, data-driven, and consumer-focused media strategy. A Multi-Agency Pitch With Strong Competition The mandate…
Fastrack’s “UFO” outdoor campaign reimagined how urban spaces can be used to tell a story. In October 2025, the youth lifestyle brand transformed the skyline of seven major Indian cities — Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Ahmedabad, and Pune — into its own creative playground. Giant 3D UFO structures, perched atop billboards, appeared to have…
Bright Outdoor Media Limited has announced its H1-FY 2025-’26 results, reporting strong growth despite a competitive outdoor advertising landscape. The company’s revenue rose across multiple segments. Furthermore, it expanded its digital out-of-home (DOOH) network and strengthened client engagement. This performance demonstrates the company’s ability to adapt to evolving market conditions. By combining strategic investments with…
