When it comes to tourism campaigns that truly connect with the audience, Madhya Pradesh Tourism’s “Heart of India” brand stands as a masterpiece in storytelling. From its vibrant visuals to soulful music and powerful narratives, MP Tourism has built a distinct emotional identity — one that invites travelers to explore the land that beats at…
Oberoi Mall once again proved its commitment to inclusivity and creativity by hosting a World Disability Day celebration that truly inspired visitors. In collaboration with Mouth & Foot Painting Artists (MFPA), the mall transformed into a vibrant gallery showcasing the incredible talent and determination of artists who paint using their mouth or feet. The event…
India’s beloved snack brand Bikaji Foods has once again struck an emotional chord with its new campaign, “Kya Baat Hai Ji,” featuring the ever-versatile Pankaj Tripathi. This heartwarming campaign beautifully blends nostalgia, humor, and the flavor of everyday Indian moments — reminding audiences why Bikaji remains a household favorite across the nation. The Essence of…
At Pitch BrandTalk 2025, Cheil’s Kunal Ghosh shared sharp insights on how quick commerce selling phones has transformed the trajectory of tech retail in India. Consumers today expect speed, clarity, and convenience. Therefore, brands must rethink their marketing playbooks. Ghosh highlighted how these shifts are not temporary trends but lasting behavioural changes that continue to…
IAA and Snapchat The Vibe have joined forces to shape the future of immersive digital storytelling. Their new initiative, called ‘The Vibe’, brings together creators, brands, and young audiences to explore the next wave of augmented reality (AR) experiences. The partnership aims to push the boundaries of creativity and spark conversations around how AR can…
PTC Punjabi has announced a major global co-production alliance with Australia to produce three new Punjabi films. This collaboration highlights the growing international appeal of Punjabi cinema and the strategic vision of PTC Punjabi to expand its global footprint. The partnership aims to combine talent, resources, and distribution networks across India and Australia, creating films…
Under25 is transforming the way brands engage with Generation Z in India. By leveraging its youth media network, the company connects brands directly with young audiences in meaningful, authentic ways. In today’s dynamic marketing landscape, understanding Gen Z is crucial for brand relevance and growth. The company’s approach goes beyond traditional advertising. It combines content,…
Bright Outdoor Media Limited has announced its H1-FY 2025-’26 results, reporting strong growth despite a competitive outdoor advertising landscape. The company’s revenue rose across multiple segments. Furthermore, it expanded its digital out-of-home (DOOH) network and strengthened client engagement. This performance demonstrates the company’s ability to adapt to evolving market conditions. By combining strategic investments with…
Madison Media Navi Limited has been awarded the integrated media mandate of Navi Limited following a highly competitive multi-agency pitch. This win underscores Madison Media’s growing influence in India’s media and advertising ecosystem. The decision reflects Navi Limited’s commitment to a holistic, data-driven, and consumer-focused media strategy. A Multi-Agency Pitch With Strong Competition The mandate…
In a strategic move to enhance brand visibility, Zurich Kotak General Insurance has acquired the naming and branding rights for the Goregaon East Metro Station in Mumbai. This collaboration marks a significant step in the evolving trend of corporate sponsorship in urban transit systems. Strengthening Brand Presence Through Metro Branding Metro branding has become an…