India Accelerator (IA) has taken a big leap into the Middle East. The seed-stage accelerator has officially launched its Saudi Arabia program, supported by a $15 million fund to help Indian startups expand and scale in the Kingdom. This initiative is part of a growing collaboration between India and Saudi Arabia. It aims to build…
Leadership Interviews Highlighting Strategic Shifts in Agency, Brand and Media Thinking have become an essential source of insight in a rapidly evolving marketing ecosystem. As media fragmentation, data disruption, and new consumption patterns reshape the industry, leadership conversations are no longer about inspiration alone. Instead, they reveal how decision-makers are actively rethinking structures, budgets, partnerships,…
A New DOOH Attraction in Delhi Skycom has launched a new digital advertising installation called “The Social Tree” at Nexus Select CITYWALK, Delhi. The unique setup is designed to bring a fresh and interactive experience to outdoor advertising. The Social Tree is not a regular billboard. It is a modern LED structure with 360-degree visibility….
For decades, marketing success was measured by visibility. Impressions, reach, and frequency formed the foundation of campaign evaluation. However, as media environments become saturated and consumer attention continues to fragment, visibility alone no longer guarantees impact. Brands are now confronting a critical reality: being seen does not mean being remembered. Consequently, marketers are shifting focus…
Sri Adhikari Brothers Television Network Limited has officially announced a major corporate rebranding. The company will now operate under the name Aqylon Nexus Limited, following approval from the Ministry of Corporate Affairs (MCA). The name change became effective from January 23, 2026, marking a new chapter in the company’s corporate journey. MCA Approves Corporate Name…
As digital advertising faces declining engagement and rising inefficiency, the industry is confronting a hard reality. Attention has become the most limited currency in modern media. This shift took centre stage at the ninth edition of the MOBEXX Summit and Awards 2025, where leaders across marketing and technology discussed the growing attention crisis. Among the…
India’s sports sponsorship landscape may see a notable shift ahead of the Indian Premier League 2026. Karnataka Milk Federation (KMF), which markets dairy products under the Nandini brand, is exploring a sponsorship association with Royal Challengers Bengaluru (RCB). According to a report by Moneycontrol, the move signals Nandini’s intent to step into a high-visibility sports…
A Creative OOH Campaign That Captures Attention In the fast-paced world of outdoor advertising, brands are constantly searching for innovative ways to connect with consumers. Hocco has successfully captured attention with its latest out-of-home campaign by transforming the bustling streets of Mumbai into a colorful moving ice cream carnival. The campaign combines vibrant design, mobile…
Indian advertising is entering a decisive new phase. As audiences become more diverse, distracted, and culturally nuanced, traditional targeting methods are reaching their limits. This is where Multimodal AI for Hyperpersonalised Advertising emerges as the next frontier. Instead of relying only on clicks, keywords, or demographics, multimodal AI understands text, images, audio, video, language, emotion,…
For much of the past decade, virality dominated marketing conversations. Brands chased trending formats, short-term spikes, and social media moments designed to capture fleeting attention. While viral success delivered reach, it often failed to deliver lasting brand value. As 2026 approaches, marketing priorities are shifting. In an environment defined by fragmented attention, algorithm-driven distribution, and…
