India’s advertising market is expected to witness modest, digital-led growth in 2026, following a muted 2025 marked by budget caution, regulatory uncertainty, and slower expansion in traditional media sectors. Industry analysts project low single-digit growth, with most gains coming from digital and performance marketing. Meanwhile, television, print, and outdoor are likely to remain subdued, pressured…
Artificial Intelligence (AI) has officially moved from being a buzzword to a strategic backbone of modern marketing. In today’s data-driven landscape, AI is redefining how advertisers create, deliver, and measure campaigns. From predictive targeting and real-time bidding to automated content creation, AI-powered advertising is enabling brands to connect with audiences more precisely and efficiently than…
Creative Outdoor Advertising That Captured Public Attention Budweiser once again proved why innovative outdoor advertising remains one of the most effective branding tools in modern marketing. The brand’s “Great Delivery” campaign successfully transformed ordinary outdoor media spaces into highly engaging visual experiences that instantly captured audience attention. With bold creative execution and strategic placement, the…
Attention and short attention spans has become one of the most limited resources in modern marketing. Consumers scroll faster, skip sooner, and process content in fragments. As a result, traditional storytelling formats—built on gradual build-up and linear progression—are losing effectiveness. Brands can no longer assume that audiences will stay long enough to reach the message…
At Pitch BrandTalk 2025, Cheil’s Kunal Ghosh shared sharp insights on how quick commerce selling phones has transformed the trajectory of tech retail in India. Consumers today expect speed, clarity, and convenience. Therefore, brands must rethink their marketing playbooks. Ghosh highlighted how these shifts are not temporary trends but lasting behavioural changes that continue to…
Programmatic DOOH and Audience-Based Media Buying – The Next Evolution of OOH How Programmatic DOOH Is Transforming Outdoor Advertising The outdoor advertising industry is entering a new digital era with the rise of Programmatic DOOH (Digital Out-of-Home) and audience-based media buying. Traditionally, OOH campaigns relied on fixed placements and long-term bookings, but modern technology is…
The marketing world is evolving faster than ever. What once took days of brainstorming, design, and data crunching can now happen in minutes — thanks to Generative AI. From crafting personalized ad copy to building campaign visuals and analyzing audience behavior, AI-powered tools are becoming the creative partners every marketer needs. In 2025, brands aren’t…
As India’s TV landscape continues to transform, Direct-to-Home (DTH) operators are looking for ways to stay relevant in an era dominated by OTT streaming platforms. Their latest move — hybrid DTH + OTT bundles — promises a unified entertainment experience under one subscription. But the key question remains: can this innovation truly revive a sector…
Sri Adhikari Brothers Television Network Limited has officially announced a major corporate rebranding. The company will now operate under the name Aqylon Nexus Limited, following approval from the Ministry of Corporate Affairs (MCA). The name change became effective from January 23, 2026, marking a new chapter in the company’s corporate journey. MCA Approves Corporate Name…
In a strategic move to enhance brand visibility, Zurich Kotak General Insurance has acquired the naming and branding rights for the Goregaon East Metro Station in Mumbai. This collaboration marks a significant step in the evolving trend of corporate sponsorship in urban transit systems. Strengthening Brand Presence Through Metro Branding Metro branding has become an…