Data Privacy and DPDP Act Implications on Advertising Measurement and Compliance have become central to how brands, agencies, and platforms operate in India. With the enforcement of the Digital Personal Data Protection (DPDP) Act, advertising is no longer just about reach, targeting, and attribution—it is equally about lawful data use, consent, and accountability. In 2026,…
With wedding season in full swing, jewellery brands are ramping up their marketing efforts to capture high-intent buyers. Q4 is traditionally a peak spending period, and brands are increasing budgets by 20–40% to ensure visibility and engagement during this critical time. Why Jewellery Brands Increase Marketing Spend During Wedding Season Wedding season drives one of…
Urban consumers today live in constant motion. From metro platforms and office elevators to mobile screens and digital billboards, their exposure to information occurs in rapid, fragmented intervals. These brief interaction windows—often lasting only a few seconds—have given rise to a powerful marketing approach known as micro-moments marketing. As cities become denser and consumer attention…
In a bold showcase of creativity, WPP Media redefined Mumbai’s outdoor landscape with its latest large-scale campaign for KFC Feastival — a sensory-driven OOH trail that turned the city’s arterial roads into a moving feast of visuals. The campaign seamlessly blended storytelling, technology, and design to transform multiple billboards into a cohesive narrative experience, marking…
In India, jewellery is more than an accessory — it’s an emotion woven into weddings, culture, and heritage. As we move into 2025, the country’s leading jewellers are not just crafting ornaments; they’re redefining the wedding experience itself. With digital innovation, sustainable sourcing, and fusion designs, India’s top jewellery brands are bringing together tradition and…
Fastrack’s “UFO” outdoor campaign reimagined how urban spaces can be used to tell a story. In October 2025, the youth lifestyle brand transformed the skyline of seven major Indian cities — Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Ahmedabad, and Pune — into its own creative playground. Giant 3D UFO structures, perched atop billboards, appeared to have…
In today’s saturated digital ecosystem, technology brands no longer compete only on features or pricing. Instead, emotional connection has become the defining differentiator. This shift explains how tech brands are leveraging hyperlocal cultural cues to build emotional brand affinity across diverse consumer segments. As markets become more fragmented, brands are realising that national-level messaging often…
Mumbai — India’s financial capital — never sleeps, and neither do its streets. From the bustling highways of Bandra and Andheri to the skyline of Lower Parel, Mumbai’s outdoor landscape has evolved into a canvas of digital brilliance. Today, Digital Out-of-Home (DOOH) advertising is transforming the city’s public spaces into interactive storytelling platforms. High-definition LED…
The International Cricket Council (ICC) has partnered with AB InBev, naming the company its Official Beer Partner from 2026. The deal covers all major ICC events through 2027. In India, Budweiser 0.0 will take the lead. Other AB InBev brands will activate across Europe and Africa. The goal is to boost global brand visibility and…
As digital advertising faces declining engagement and rising inefficiency, the industry is confronting a hard reality. Attention has become the most limited currency in modern media. This shift took centre stage at the ninth edition of the MOBEXX Summit and Awards 2025, where leaders across marketing and technology discussed the growing attention crisis. Among the…