Bihar Assembly Elections Fuel Political Advertising Boom in Hindi Newspapers As Bihar gears up for its assembly elections in November, the state’s media landscape is witnessing a sharp surge in political advertising, particularly across Hindi newspapers. While digital platforms continue to play a strong role in campaign messaging through videos, influencer tie-ups, and social media…
In a major boost to Chennai’s outdoor advertising landscape, MUDRA OOH has expanded its premium media network with the installation of new LED backlit boards along the bustling IT Corridor on OMR Road. This strategic expansion strengthens the company’s presence across one of the most high-impact, high-traffic routes in the city—home to Chennai’s fastest-growing IT…
As 2025 comes to an end, Warner Bros. Discovery is spreading festive joy through a lively mix of new shows and special holiday programming. Cartoon Network, POGO, and Discovery Kids are set to make this December brighter with stories full of laughter, imagination, and adventure. The goal is simple — to help kids and families…
India’s capital city, Delhi, is not just the nation’s political heart — it’s also the epicenter of outdoor advertising. From Connaught Place’s iconic billboards to airport displays, metro station branding, and high-traffic flyover hoardings, OOH (Out-of-Home) advertising in Delhi is booming like never before. As brands compete for visibility in the NCR’s fast-paced consumer ecosystem,…
Advertising has always been about persuasion — but the way brands persuade audiences has evolved drastically. In 2025, the debate between emotional and rational advertising is more relevant than ever. As consumers grow more informed and attention spans shrink, marketers face a critical question: Should ads appeal to the heart or the head? The truth…
At a time when festive advertising is increasingly defined by hyper-real visuals and AI-driven effects, Apple has once again chosen restraint over spectacle. Its latest Christmas film, A Critter Carol, unfolds not with dramatic reveals or product-led bravado, but with warmth, texture, and deliberate imperfection. As a result, Apple reinforces a creative philosophy that prioritises…
Once considered an American retail tradition, Black Friday has now evolved into a global shopping event — and India’s beauty industry is fast reshaping its narrative. From The Body Shop to RENÉE Cosmetics, Nykaa, and Tint Cosmetics, brands are using the occasion not just to offer discounts but to deepen engagement, build trust, and strengthen…
In the modern era, software isn’t just a tool — it’s the foundation of progress. From streamlining operations to reimagining customer experiences, software companies are the architects of today’s digital world. Across continents, global tech giants are enabling enterprises, governments, and individuals to innovate faster and smarter. These organizations are driving the digital transformation that…
In today’s omnichannel commerce environment, understanding the customer journey is no longer optional—it’s essential. Customer journey mapping allows brands to visualize every touchpoint a customer interacts with, whether online, in-store, through mobile apps, or social media. This holistic view enables businesses to create seamless and consistent experiences across all channels. Modern customers expect convenience and…