A New DOOH Attraction in Delhi Skycom has launched a new digital advertising installation called “The Social Tree” at Nexus Select CITYWALK, Delhi. The unique setup is designed to bring a fresh and interactive experience to outdoor advertising. The Social Tree is not a regular billboard. It is a modern LED structure with 360-degree visibility….
Broadway Launches with a Creative Touch in Pune Broadway has entered Pune with a fresh and culture-driven launch campaign that is catching attention across the city. The campaign focuses on connecting with young audiences through creative outdoor advertising, street activations, and digital engagement. Located at KOPA Mall, the new Broadway store was introduced with a…
For decades, marketing success was measured by visibility. Impressions, reach, and frequency formed the foundation of campaign evaluation. However, as media environments become saturated and consumer attention continues to fragment, visibility alone no longer guarantees impact. Brands are now confronting a critical reality: being seen does not mean being remembered. Consequently, marketers are shifting focus…
How Coca-Cola gave the world red Santa Claus is one of the most fascinating stories in advertising history. Today, the image of Santa Claus dressed in a bright red suit feels timeless and universal. However, this iconic look was not always standard. In fact, Santa once appeared in many colours, styles, and even costumes inspired…
India’s digital landscape is undergoing a major transformation. While English dominated online communication for over a decade, the real growth story of 2025 lies in regional language content marketing. From YouTube creators in Tamil and Marathi to e-commerce ads in Hindi and Bengali, brands are rapidly localizing their communication. The reason is simple: India speaks…