As the digital world shifts toward greater privacy and transparency, marketers are preparing for one of the most significant changes in recent advertising history — the end of third-party cookies. What began as a technical adjustment has evolved into a complete rethinking of data-driven marketing. With browsers like Chrome, Safari, and Firefox phasing out third-party…
The Indian banking landscape has witnessed massive transformation over the last two decades. Private sector banks have emerged as leaders in financial innovation, customer service, and digital transformation. From introducing mobile banking to pioneering AI-powered financial solutions, these banks have not only redefined convenience but also built trust in every transaction. In a nation that…
India’s gaming and esports industry has seen rapid growth for years, but the last twelve months created a turning point. A single policy shift changed the direction of the entire gaming economy and sparked what experts now call a $9-billion esports revolution. This transformation opened new opportunities for gamers, developers, brands, and investors across the…
AI and AdTech Transform Out-of-Home Advertising: Insights from the DPAA Summit Storytelling through images has been a cornerstone of human communication for millennia. Today, the out-of-home (OOH) advertising industry is modernizing this age-old practice using the latest artificial intelligence (AI) and advertising technology. Leading the charge, industry executives are reshaping how brands engage with audiences…
AI vs Illegal Hoardings: How Varanasi’s Smart Policing Could Revolutionize Outdoor Advertising Varanasi is setting a precedent for AI-driven urban governance with its latest initiative to curb unauthorized hoardings and outdoor advertisements. The Varanasi Municipal Corporation (VMC) has deployed an AI-equipped surveillance vehicle designed to monitor, detect, and take action against illegal advertisements, potentially serving…
China’s Rare Earth Export Curbs Threaten to Disrupt Indian Manufacturing Recovery China’s latest move to tighten export controls on components containing rare earth magnets is set to create fresh challenges for India’s manufacturing ecosystem. The new restrictions are expected to impact key sectors such as automotive, consumer electronics, and industrial machinery, all of which rely…