India’s digital advertising landscape is changing faster than ever before. As consumers spend more time online, brands are turning to smarter and faster ways to reach them. Programmatic advertising is leading this transformation — replacing manual buying with automation, precision, and measurable performance. Behind this revolution are a few key players — the ad-tech powerhouses…
In India, jewellery is more than an accessory — it’s an emotion woven into weddings, culture, and heritage. As we move into 2025, the country’s leading jewellers are not just crafting ornaments; they’re redefining the wedding experience itself. With digital innovation, sustainable sourcing, and fusion designs, India’s top jewellery brands are bringing together tradition and…
India’s small and medium businesses (SMBs) have long powered the country’s economy. Yet, when it comes to digital advertising, many still struggle to compete with larger brands that have deep pockets and advanced marketing teams. That’s where Amazon Ads sees its biggest opportunity. By using artificial intelligence (AI) to simplify campaign management, Amazon aims to…
India’s advertising market is expected to witness modest, digital-led growth in 2026, following a muted 2025 marked by budget caution, regulatory uncertainty, and slower expansion in traditional media sectors. Industry analysts project low single-digit growth, with most gains coming from digital and performance marketing. Meanwhile, television, print, and outdoor are likely to remain subdued, pressured…
In India’s fast-changing digital landscape, Gen Z has become the most influential audience segment for brands. They are opinionated, expressive, and constantly connected — but reaching them requires more than traditional marketing. That’s where Under25, India’s leading youth media network, is rewriting the rules of engagement. Through an ecosystem built on community, content, and culture,…
Omnicom Group has announced a new leadership structure for its India operations. The change marks a fresh phase of growth and consolidation for one of the world’s top marketing networks. The goal is to make Omnicom India more agile, connected, and data-driven. This restructure comes at a time when clients want faster, more unified solutions…
New Zealand has launched one of its most ambitious animal rehoming campaigns yet — and it stars one of television’s most beloved pets. Santa’s Little Helper, the famous greyhound from The Simpsons, is the face of a new Out-of-Home (OOH) and social campaign for Greyhounds as Pets (GAP). This heartwarming initiative comes in response to…
India’s artificial intelligence (AI) revolution is growing at record speed. A new report by the International Data Corporation (IDC) says India’s AI spending will increase by 38% every year from 2023 and could reach $10.4 billion by 2028. This strong growth shows how India is moving from being just an adopter to becoming a global…
Once considered an American retail tradition, Black Friday has now evolved into a global shopping event — and India’s beauty industry is fast reshaping its narrative. From The Body Shop to RENÉE Cosmetics, Nykaa, and Tint Cosmetics, brands are using the occasion not just to offer discounts but to deepen engagement, build trust, and strengthen…
When two powerful Indian brands known for celebrating relationships and tradition come together, magic happens. Ethnix by Raymond and Shaadi.com recently made headlines with their out-of-the-box outdoor campaign that creatively “tied the knot” on a billboard — literally and metaphorically. This campaign not only turned heads but also showcased how brand collaboration and creative storytelling…