At Pitch BrandTalk 2025, Cheil’s Kunal Ghosh shared sharp insights on how quick commerce selling phones has transformed the trajectory of tech retail in India. Consumers today expect speed, clarity, and convenience. Therefore, brands must rethink their marketing playbooks. Ghosh highlighted how these shifts are not temporary trends but lasting behavioural changes that continue to…
IAA and Snapchat The Vibe have joined forces to shape the future of immersive digital storytelling. Their new initiative, called ‘The Vibe’, brings together creators, brands, and young audiences to explore the next wave of augmented reality (AR) experiences. The partnership aims to push the boundaries of creativity and spark conversations around how AR can…
PTC Punjabi has announced a major global co-production alliance with Australia to produce three new Punjabi films. This collaboration highlights the growing international appeal of Punjabi cinema and the strategic vision of PTC Punjabi to expand its global footprint. The partnership aims to combine talent, resources, and distribution networks across India and Australia, creating films…
Under25 is transforming the way brands engage with Generation Z in India. By leveraging its youth media network, the company connects brands directly with young audiences in meaningful, authentic ways. In today’s dynamic marketing landscape, understanding Gen Z is crucial for brand relevance and growth. The company’s approach goes beyond traditional advertising. It combines content,…
Bright Outdoor Media Limited has announced its H1-FY 2025-’26 results, reporting strong growth despite a competitive outdoor advertising landscape. The company’s revenue rose across multiple segments. Furthermore, it expanded its digital out-of-home (DOOH) network and strengthened client engagement. This performance demonstrates the company’s ability to adapt to evolving market conditions. By combining strategic investments with…
Madison Media Navi Limited has been awarded the integrated media mandate of Navi Limited following a highly competitive multi-agency pitch. This win underscores Madison Media’s growing influence in India’s media and advertising ecosystem. The decision reflects Navi Limited’s commitment to a holistic, data-driven, and consumer-focused media strategy. A Multi-Agency Pitch With Strong Competition The mandate…
In a strategic move to enhance brand visibility, Zurich Kotak General Insurance has acquired the naming and branding rights for the Goregaon East Metro Station in Mumbai. This collaboration marks a significant step in the evolving trend of corporate sponsorship in urban transit systems. Strengthening Brand Presence Through Metro Branding Metro branding has become an…
In today’s rapidly evolving market, consumer trust is more fragile than ever. With economic uncertainties, global disruptions, and shifting expectations, brands cannot rely solely on past goodwill. At the e4m Pitch BrandTalk 2025, marketing leaders highlighted how top Indian brands are rebuilding consumer trust by focusing on transparency, innovation, empathy, and authenticity. Transparency: The Cornerstone…
The gaming industry is evolving rapidly, and luxury gaming trends are emerging as a key differentiator for premium players. According to Delta Corp’s Arindam Basu, high-end gamers increasingly expect experiences that are personalised, immersive, and trustworthy. These expectations are transforming how brands approach design, engagement, and customer loyalty. Unlike conventional gaming, luxury gaming focuses on…
With wedding season in full swing, jewellery brands are ramping up their marketing efforts to capture high-intent buyers. Q4 is traditionally a peak spending period, and brands are increasing budgets by 20–40% to ensure visibility and engagement during this critical time. Why Jewellery Brands Increase Marketing Spend During Wedding Season Wedding season drives one of…