In a powerful step toward advancing India’s sporting ecosystem, Infosys Foundation, the philanthropic and CSR arm of Infosys, has expanded its collaboration with GoSports Foundation through the launch of ‘Gear for Gold’ — a reimagined and inclusive version of their earlier program, ‘Girls for Gold.’ The initiative aims to create a comprehensive, athlete-first ecosystem that…
In a bold showcase of creativity, WPP Media redefined Mumbai’s outdoor landscape with its latest large-scale campaign for KFC Feastival — a sensory-driven OOH trail that turned the city’s arterial roads into a moving feast of visuals. The campaign seamlessly blended storytelling, technology, and design to transform multiple billboards into a cohesive narrative experience, marking…
In the fast-paced world of Indian advertising, brands are constantly seeking ways to stay visible and memorable. While digital screens dominate attention online, transit advertising continues to own the streets — reaching millions of daily commuters through buses, metros, autos, cabs, and trains. Transit media is no longer just about stickers and wraps; it’s a…
The marketing world is evolving faster than ever. What once took days of brainstorming, design, and data crunching can now happen in minutes — thanks to Generative AI. From crafting personalized ad copy to building campaign visuals and analyzing audience behavior, AI-powered tools are becoming the creative partners every marketer needs. In 2025, brands aren’t…
In today’s marketing landscape, data is everywhere. Every click, search, and scroll leaves behind a trail of valuable information. Yet, numbers alone rarely inspire audiences. What truly moves people — and builds brands — is storytelling. This is where data storytelling comes in — the art of transforming analytics into narratives that spark creativity, emotion,…
Indian advertising has always been more than a tool for selling — it’s a mirror of culture, emotion, and everyday life. From the nostalgic jingles of the 90s to the digital-first storytelling of today, brands in India have mastered the art of turning messages into movements. Some campaigns made us laugh, some made us think,…
India’s digital revolution has redefined how brands connect with consumers. The rapid rise of e-commerce, social media, and mobile-first behavior has blurred the lines between traditional FMCG giants and emerging D2C challengers. However, while both sectors aim for visibility and loyalty, their approaches to digital branding and customer acquisition differ dramatically. FMCG brands depend on…
As digital technology evolves, the way people search for information is transforming faster than ever. Today, instead of typing queries, millions of users simply ask their devices questions out loud. From “Which restaurant is open near me?” to “Who won the IPL last night?”, voice assistants like Google Assistant, Alexa, and Siri have made voice…
In India’s fast-evolving digital ecosystem, Direct-to-Consumer (D2C) brands are rewriting the rules of engagement. With customers seeking instant, personalized, and conversational experiences, WhatsApp Marketing Automation has emerged as one of the most powerful tools in the modern marketing arsenal. In 2025, WhatsApp is no longer just a messaging app — it’s a commerce, communication, and…
Every successful brand has one thing in common — a distinct visual identity that stays etched in the consumer’s mind. Whether it’s Coca-Cola’s vibrant red, Starbucks’ soothing green, or Facebook’s iconic blue, color plays a vital role in shaping how people perceive, remember, and emotionally connect with brands. In 2025, as digital competition intensifies and…