big idea vs big feed Archives - MarCom Today

If you remember Don Draper’s line, “Success comes from standing out, not fitting in,” you remember what built the great agency networks: audacity, craft, and the conviction that a single, culture-shaping idea could move markets. That creed powered institutions such as DDB, FCB, and MullenLowe (Lintas)—schools of advertising as much as agencies.

When Creativity Stops Being Enough: Survival of the Fittest in the Post-Merger Ad Industry

admin10 months ago10 months ago06 mins

If you remember Don Draper’s line, “Success comes from standing out, not fitting in,” you remember what built the great agency networks: audacity, craft, and the conviction that a single, culture-shaping idea could move markets. That creed powered institutions such as DDB, FCB, and MullenLowe (Lintas)—schools of advertising as much as agencies. Yet Draper also…

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big idea vs big feed

When Creativity Stops Being Enough: Survival of the Fittest in the Post-Merger Ad Industry