India Accelerator (IA) has taken a big leap into the Middle East. The seed-stage accelerator has officially launched its Saudi Arabia program, supported by a $15 million fund to help Indian startups expand and scale in the Kingdom. This initiative is part of a growing collaboration between India and Saudi Arabia. It aims to build…
The creator economy in India is entering a new phase. Digital influencers are no longer content with collaborations — they’re launching their own brands. Among them, stand-up comedian Kenny Sebastian has taken a distinct route by entering the fragrance space through a partnership with Bombay Shaving Company (BSC). His brand, The Stage, marks a thoughtful…
Taylor Sheridan, the writer-director behind blockbuster TV dramas like Yellowstone and 1883, has built an empire of shows exploring America’s rugged heartland. His work often celebrates independence, land, and legacy. But a new report suggests one of his most-watched series may have another layer — it might also serve as a multi-million-dollar promotional vehicle for…
In today’s rapidly evolving market, consumer trust is more fragile than ever. With economic uncertainties, global disruptions, and shifting expectations, brands cannot rely solely on past goodwill. At the e4m Pitch BrandTalk 2025, marketing leaders highlighted how top Indian brands are rebuilding consumer trust by focusing on transparency, innovation, empathy, and authenticity. Transparency: The Cornerstone…
In a strategic move to enhance brand visibility, Zurich Kotak General Insurance has acquired the naming and branding rights for the Goregaon East Metro Station in Mumbai. This collaboration marks a significant step in the evolving trend of corporate sponsorship in urban transit systems. Strengthening Brand Presence Through Metro Branding Metro branding has become an…
In a major development for the global creator economy, Adtech firm Agentio has secured $40 million in new funding, reinforcing its mission to revolutionize how brands collaborate with creators through programmatic automation. The funding marks one of the most significant investments in the creator-tech space this year and signals strong investor confidence in the growing…
L’Oréal Paris’ “Mujh Mein Hai Diwali” campaign for October 2025 beautifully redefines the festival of lights as more than just a visual spectacle — it’s an emotion that shines from within. With this campaign, the brand celebrates the confidence, beauty, and individuality of women who illuminate the world around them through their self-belief. Instead of…
For years, brand communication has been driven by performance dashboards, audience segments, and conversion funnels. However, a noticeable shift is underway. Vibe Marketing is emerging as a creative-first approach where emotion, mood, and cultural resonance shape campaigns more than raw data alone. This evolution signals how emotional & mood-driven campaigns are redefining brand communication in…
Every successful brand has one thing in common — a distinct visual identity that stays etched in the consumer’s mind. Whether it’s Coca-Cola’s vibrant red, Starbucks’ soothing green, or Facebook’s iconic blue, color plays a vital role in shaping how people perceive, remember, and emotionally connect with brands. In 2025, as digital competition intensifies and…