India’s small and medium businesses (SMBs) have long powered the country’s economy. Yet, when it comes to digital advertising, many still struggle to compete with larger brands that have deep pockets and advanced marketing teams. That’s where Amazon Ads sees its biggest opportunity. By using artificial intelligence (AI) to simplify campaign management, Amazon aims to…
The global advertising industry has entered a new era — one defined not by creativity or strategy, but by algorithms and opacity.Marketers now spend billions each year on digital media but know less than ever about where their money goes, who sees their ads, and what impact those ads truly have. In short, the ad…
Taylor Sheridan, the writer-director behind blockbuster TV dramas like Yellowstone and 1883, has built an empire of shows exploring America’s rugged heartland. His work often celebrates independence, land, and legacy. But a new report suggests one of his most-watched series may have another layer — it might also serve as a multi-million-dollar promotional vehicle for…
The global advertising landscape is undergoing its biggest shake-up in a decade. As Omnicom Group begins absorbing its former rival Interpublic Group (IPG), a new leadership order is emerging — one that could reshape the balance of power across the global ad industry. This transition follows Omnicom’s $13 billion acquisition of IPG, a deal that…
India’s advertising market is expected to witness modest, digital-led growth in 2026, following a muted 2025 marked by budget caution, regulatory uncertainty, and slower expansion in traditional media sectors. Industry analysts project low single-digit growth, with most gains coming from digital and performance marketing. Meanwhile, television, print, and outdoor are likely to remain subdued, pressured…
The global advertising industry is facing a turning point — one that many insiders are calling “a funeral for traditional advertising.” Following Omnicom’s announcement of 4,000 job cuts and the retirement of several legacy agency brands after its $13 billion acquisition of Interpublic Group (IPG), the mood across the global and Indian advertising fraternity is…
A new chapter in digital creativity has begun. An artwork created using quantum computing has debuted on the Bradford Media Wall, one of the UK’s most prominent digital out-of-home (DOOH) sites. The project combines art, science, and motion in a way never seen before. It shows how quantum algorithms, usually used to study particle behavior,…
India Today Group has strengthened its position as a thought leader in international media diplomacy by hosting an exclusive roundtable in Moscow, just days before Russian President Vladimir Putin’s scheduled visit to India. The event brought together senior government officials, business leaders, diplomats, and policy experts from both nations. The focus was to explore new…
In India’s fast-changing digital landscape, Gen Z has become the most influential audience segment for brands. They are opinionated, expressive, and constantly connected — but reaching them requires more than traditional marketing. That’s where Under25, India’s leading youth media network, is rewriting the rules of engagement. Through an ecosystem built on community, content, and culture,…
Red FM, one of India’s leading radio and entertainment networks, has announced the return of its popular Riders Music Festival (RMF). The revival of this large-scale event marks Red FM’s growing focus on experiential IPs that go beyond traditional radio formats. As India’s motorcycling culture accelerates, the brand is betting big on live events to…