The Race for Relevance: How Indian Advertising Is Balancing Virality and Brand Legacy On a Friday morning, a meme drops. By the afternoon, it’s everywhere. By evening, three brands have already made their versions — each trying to outwit the other with punchy captions and clever context. But by the next day, the conversation has…
Bihar Assembly Elections Fuel Political Advertising Boom in Hindi Newspapers As Bihar gears up for its assembly elections in November, the state’s media landscape is witnessing a sharp surge in political advertising, particularly across Hindi newspapers. While digital platforms continue to play a strong role in campaign messaging through videos, influencer tie-ups, and social media…
Google Ads Policy Update: Limited Non-Promotional Use of Prescription Drug Terms Now Allowed In a significant policy shift, Google Ads will now permit limited, non-promotional use of prescription drug terms in advertisements — marking a more nuanced approach to healthcare advertising. The update takes effect October 29, giving advertisers more flexibility for educational and public-interest…
China’s Rare Earth Export Curbs Threaten to Disrupt Indian Manufacturing Recovery China’s latest move to tighten export controls on components containing rare earth magnets is set to create fresh challenges for India’s manufacturing ecosystem. The new restrictions are expected to impact key sectors such as automotive, consumer electronics, and industrial machinery, all of which rely…
Gold Prices Hit Record High Ahead of Diwali and Wedding Season: Buyers Shift Towards Bullion Investments Gold prices have soared to an all-time high just days before Diwali and the peak wedding season, with a noticeable shift in consumer preference from traditional jewellery to solid bullion such as coins and bars. On Thursday, the price…
Fastrack’s “UFO” outdoor campaign reimagined how urban spaces can be used to tell a story. In October 2025, the youth lifestyle brand transformed the skyline of seven major Indian cities — Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Ahmedabad, and Pune — into its own creative playground. Giant 3D UFO structures, perched atop billboards, appeared to have…
MR.DIY India’s “The Painting” campaign for Diwali 2025 steps away from the conventional glitter of festive advertising to focus on something far more profound — the beauty of thoughtfulness and empathy. The film tells a heartwarming story of a young boy and a visually impaired girl, connected through the simple yet powerful act of painting….
L’Oréal Paris’ “Mujh Mein Hai Diwali” campaign for October 2025 beautifully redefines the festival of lights as more than just a visual spectacle — it’s an emotion that shines from within. With this campaign, the brand celebrates the confidence, beauty, and individuality of women who illuminate the world around them through their self-belief. Instead of…
