Hyundai Mobis’ ‘Move Improved’ Campaign Named Finalist at Cannes Corporate Media & TV Awards 2025 SEOUL, South Korea, Oct. 16, 2025 /PRNewswire/ — Hyundai Mobis’ global brand campaign ‘Move Improved’ has earned international recognition as a Finalist at the 16th Cannes Corporate Media & TV Awards held in Cannes, France. The campaign was shortlisted in…
In today’s marketing landscape, data is everywhere. Every click, search, and scroll leaves behind a trail of valuable information. Yet, numbers alone rarely inspire audiences. What truly moves people — and builds brands — is storytelling. This is where data storytelling comes in — the art of transforming analytics into narratives that spark creativity, emotion,…
Global confectionery and snacking giant Mars, Incorporated has officially completed its acquisition of Kellanova, bringing under its wing some of the world’s most beloved snacking brands — including Pringles, Cheez-It, Pop-Tarts, and Rice Krispies Treats. The transaction marks one of the most significant consolidations in the global FMCG space in recent years, expanding Mars’ already…
DOOH Becoming a Core Media Pillar with Programmatic Buying and Real-Time Targeting reflects a major shift in how brands approach out-of-home advertising. What was once considered a support or awareness-only medium has now evolved into a data-driven, dynamic, and measurable channel that sits alongside digital, social, and CTV in modern media plans. With the rise…
India’s gaming and esports industry has seen rapid growth for years, but the last twelve months created a turning point. A single policy shift changed the direction of the entire gaming economy and sparked what experts now call a $9-billion esports revolution. This transformation opened new opportunities for gamers, developers, brands, and investors across the…
India’s digital revolution has redefined how brands connect with consumers. The rapid rise of e-commerce, social media, and mobile-first behavior has blurred the lines between traditional FMCG giants and emerging D2C challengers. However, while both sectors aim for visibility and loyalty, their approaches to digital branding and customer acquisition differ dramatically. FMCG brands depend on…
Gold Prices Hit Record High Ahead of Diwali and Wedding Season: Buyers Shift Towards Bullion Investments Gold prices have soared to an all-time high just days before Diwali and the peak wedding season, with a noticeable shift in consumer preference from traditional jewellery to solid bullion such as coins and bars. On Thursday, the price…
For decades, advertising has been largely one-way. Brands spoke, consumers listened—or ignored. That model is rapidly breaking down. Today, conversational advertising is redefining how brands and consumers interact by enabling real-time, two-way dialogue across platforms. The Rise of Conversational Advertising: From Chatbots to Immersive AI Touchpoints captures how conversational AI is reshaping the journey from…
India’s sports sponsorship landscape may see a notable shift ahead of the Indian Premier League 2026. Karnataka Milk Federation (KMF), which markets dairy products under the Nandini brand, is exploring a sponsorship association with Royal Challengers Bengaluru (RCB). According to a report by Moneycontrol, the move signals Nandini’s intent to step into a high-visibility sports…
AI and AdTech Transform Out-of-Home Advertising: Insights from the DPAA Summit Storytelling through images has been a cornerstone of human communication for millennia. Today, the out-of-home (OOH) advertising industry is modernizing this age-old practice using the latest artificial intelligence (AI) and advertising technology. Leading the charge, industry executives are reshaping how brands engage with audiences…