The Race for Relevance: How Indian Advertising Is Balancing Virality and Brand Legacy On a Friday morning, a meme drops. By the afternoon, it’s everywhere. By evening, three brands have already made their versions — each trying to outwit the other with punchy captions and clever context. But by the next day, the conversation has…
Bihar Assembly Elections Fuel Political Advertising Boom in Hindi Newspapers As Bihar gears up for its assembly elections in November, the state’s media landscape is witnessing a sharp surge in political advertising, particularly across Hindi newspapers. While digital platforms continue to play a strong role in campaign messaging through videos, influencer tie-ups, and social media…
IAA and Snapchat The Vibe have joined forces to shape the future of immersive digital storytelling. Their new initiative, called ‘The Vibe’, brings together creators, brands, and young audiences to explore the next wave of augmented reality (AR) experiences. The partnership aims to push the boundaries of creativity and spark conversations around how AR can…
Introduction to WPL Advertising Growth Women’s Premier League (WPL) has quickly evolved into a strong marketing platform for brands, emerging as a powerful alternative to traditional cricket sponsorship dominated by the IPL. According to the Hurun report, WPL is now becoming a key focus for advertisers who want fresh audience engagement, better brand recall, and…
India’s gaming and esports industry has seen rapid growth for years, but the last twelve months created a turning point. A single policy shift changed the direction of the entire gaming economy and sparked what experts now call a $9-billion esports revolution. This transformation opened new opportunities for gamers, developers, brands, and investors across the…
If you remember Don Draper’s line, “Success comes from standing out, not fitting in,” you remember what built the great agency networks: audacity, craft, and the conviction that a single, culture-shaping idea could move markets. That creed powered institutions such as DDB, FCB, and MullenLowe (Lintas)—schools of advertising as much as agencies. Yet Draper also…
The Future of Smart Travel is Here Travel technology is evolving rapidly, and ixigo is taking a bold step toward redefining how people plan and experience journeys. Traditionally, AI in travel has been used for recommending flights, comparing fares, and suggesting routes. However, ixigo’s latest innovation aims to push these boundaries further by creating an…
Zurich Kotak General Insurance has made a powerful branding move by securing the naming and branding rights for the Goregaon East Metro Station on Mumbai Metro Line 7. The station has now been officially renamed “Zurich Kotak Goregaon East”, marking a major milestone in the company’s visibility and consumer connect strategy. A Strategic, High-Traffic Location…
India’s live music landscape has crossed a defining milestone. What once existed as scattered indie gigs and limited international tours has now transformed into a structured, high-growth entertainment ecosystem. Today, the country’s concert economy stands as one of the most powerful platforms for brand engagement. It attracts attention not only from music lovers, but also…
India’s packaged food sector is undergoing a significant transformation as consumers reassess what they snack on daily. Taste alone is no longer sufficient. Shoppers increasingly seek nutrition, familiarity, and convenience in one format. Responding to this shift, RiteBite Max Protein millet wafer protein bars have been launched by Zydus Wellness, combining a popular wafer format…