If you’ve driven through Battala or headed toward the airport in Agartala lately, you couldn’t miss it. Massive, high-tension visuals of Virat Kohli and Sonu Sood have effectively taken over the skyline. This isn’t just another corporate ad buy; it’s a deliberate, tactical “land grab” of the most important visual real estate in Tripura. At…
AI vs Illegal Hoardings: How Varanasi’s Smart Policing Could Revolutionize Outdoor Advertising Varanasi is setting a precedent for AI-driven urban governance with its latest initiative to curb unauthorized hoardings and outdoor advertisements. The Varanasi Municipal Corporation (VMC) has deployed an AI-equipped surveillance vehicle designed to monitor, detect, and take action against illegal advertisements, potentially serving…
As digital technology evolves, the way people search for information is transforming faster than ever. Today, instead of typing queries, millions of users simply ask their devices questions out loud. From “Which restaurant is open near me?” to “Who won the IPL last night?”, voice assistants like Google Assistant, Alexa, and Siri have made voice…
As digital advertising faces declining engagement and rising inefficiency, the industry is confronting a hard reality. Attention has become the most limited currency in modern media. This shift took centre stage at the ninth edition of the MOBEXX Summit and Awards 2025, where leaders across marketing and technology discussed the growing attention crisis. Among the…
Creator Economy Formalisation and Its Impact on Media Budgets and Brand Partnerships marks a defining shift in how brands allocate spends and build long-term collaborations. What began as experimental influencer seeding has now matured into a structured, measurable, and contract-driven media channel. In 2026, creators are no longer treated as optional add-ons to digital campaigns….
We are proud to unveil our latest premium Out-of-Home (OOH) campaign for Fly Emirates, strategically executed at one of the most exclusive and high-value locations in Delhi NCR — right outside DLF Magnolias and DLF Camellias on Golf Course Road, Gurgaon. This placement wasn’t accidental. It was a strategic decision backed by audience insights, visibility…
India’s sports sponsorship landscape may see a notable shift ahead of the Indian Premier League 2026. Karnataka Milk Federation (KMF), which markets dairy products under the Nandini brand, is exploring a sponsorship association with Royal Challengers Bengaluru (RCB). According to a report by Moneycontrol, the move signals Nandini’s intent to step into a high-visibility sports…
Solutions Advertising has achieved a major milestone in Maharashtra’s transit media sector. The agency has secured exclusive media rights for Pune Metro’s Purple and Aqua Lines for the next 15 years. This marks one of the largest metro advertising contracts in the state. It also strengthens the company’s presence in India’s growing Out-of-Home (OOH) market….
India’s film industry, often called Bollywood, is more than entertainment — it’s an emotion shared by millions. From epic love stories to hard-hitting dramas, Indian cinema has defined generations and created timeless cultural moments. Behind this cinematic grandeur stand the production houses that shape, finance, and fuel these masterpieces. These companies combine storytelling, creativity, and…
Bisleri has officially unveiled its latest #DrinkItUp 2.0 campaign, starring global icon Deepika Padukone, strengthening its brand message around hydration, lifestyle appeal, and youthful energy. The campaign represents a powerful blend of storytelling, visual freshness, and celebrity influence—driving Bisleri’s brand narrative forward in India’s competitive beverage market. The Bisleri DrinkItUp 2.0 campaign has been conceptualized…