January 15, 2026
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Industry News

Consumer Trust & AI-Generated Disinformation and how marketers can safeguard research credibility in 2026

Consumer Trust & AI-Generated Disinformation: Safeguarding Marketing Research in 2026

admin05 mins

Artificial intelligence has transformed marketing research—accelerating insights, automating analysis, and unlocking scale. However, the same technology is also creating a parallel risk. AI-generated disinformation—from synthetic reviews and fake surveys to deepfake content and fabricated social signals—is threatening the credibility of data itself. This makes Consumer Trust & AI-Generated Disinformation one of the most critical challenges…

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Data Privacy and DPDP Act Implications on Advertising Measurement and Compliance have become central to how brands, agencies, and platforms operate in India.

Data Privacy and DPDP Act Implications on Advertising Measurement and Compliance

admin05 mins

Data Privacy and DPDP Act Implications on Advertising Measurement and Compliance have become central to how brands, agencies, and platforms operate in India. With the enforcement of the Digital Personal Data Protection (DPDP) Act, advertising is no longer just about reach, targeting, and attribution—it is equally about lawful data use, consent, and accountability. In 2026,…

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Sameer Wanchoo Appointed CMO at VIP Industries Limited: Driving the Next Phase of Brand Growth

admin04 mins

The Indian consumer goods and lifestyle sector continues to witness strategic leadership movements. In a significant development, Sameer Wanchoo appointed CMO at VIP Industries Limited marks a decisive step in strengthening the brand’s marketing leadership. With this appointment, VIP Industries aims to accelerate its brand transformation, deepen consumer engagement, and sharpen its competitive positioning in…

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Apple’s Holiday Film Finds Festive Magic in Handmade Storytelling

Apple’s Holiday Film Finds Festive Magic in Handmade Storytelling

admin04 mins

At a time when festive advertising is increasingly defined by hyper-real visuals and AI-driven effects, Apple has once again chosen restraint over spectacle. Its latest Christmas film, A Critter Carol, unfolds not with dramatic reveals or product-led bravado, but with warmth, texture, and deliberate imperfection. As a result, Apple reinforces a creative philosophy that prioritises…

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Reimagining Decorative Paint Marketing Through Japanese Precision

Why Kansai Nerolac Is Using a 5-Star Airline to Sell Decorative Paints

admin04 mins

When Kansai Nerolac Paints Ltd. unveiled Sorakash, its latest decorative paint campaign, the brand made an unexpected yet strategic choice. Instead of relying solely on celebrity endorsements or mass-market discounts, it partnered with All Nippon Airways, Japan’s only 5-star airline. This collaboration signals a deliberate shift in how Kansai Nerolac wants Indian consumers to perceive…

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Through this campaign, Air India aims to rebuild its image as a world-class airline that offers modern comfort with Indian warmth. The message emphasizes trust, pride, and care — values that have always been central to Air India’s identity

Air India Unveils ‘Change is in the Air’ Campaign as 2026 Transformation Takes Shape

admin04 mins

Air India has launched a new brand campaign titled “Change is in the Air.” The initiative marks an important moment in the airline’s ongoing transformation as it moves toward a major milestone in 2026. The campaign highlights how travellers are now seeing visible improvements in service, design, and overall experience. A Fresh Creative Platform: “That’s…

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As Gear for Gold enters its next phase, the collaboration is expected to support more academies and identify emerging talent from smaller towns and rural regions. Plans are underway to expand into new disciplines, introduce mental conditioning modules, and strengthen athlete transition pathways into global competitions.

Infosys Foundation and GoSports Foundation Expand Athlete Support with Gear for Gold

admin06 mins

In a powerful step toward advancing India’s sporting ecosystem, Infosys Foundation, the philanthropic and CSR arm of Infosys, has expanded its collaboration with GoSports Foundation through the launch of ‘Gear for Gold’ — a reimagined and inclusive version of their earlier program, ‘Girls for Gold.’ The initiative aims to create a comprehensive, athlete-first ecosystem that…

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Mars Completes Acquisition of Kellanova, Adds Pringles and Cheez-It to Its Snacking Portfolio

Mars Completes Acquisition of Kellanova, Adds Pringles and Cheez-It to Its Global Snacking Portfolio

admin06 mins

Global confectionery and snacking giant Mars, Incorporated has officially completed its acquisition of Kellanova, bringing under its wing some of the world’s most beloved snacking brands — including Pringles, Cheez-It, Pop-Tarts, and Rice Krispies Treats. The transaction marks one of the most significant consolidations in the global FMCG space in recent years, expanding Mars’ already…

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