Eternal’s latest quarterly performance highlights a decisive shift toward aggressive brand investment. In Q3, the company reported an 80 percent year-on-year increase in advertising expenditure, taking total ad spends to Rs 937 crore. At the same time, profitability strengthened significantly, with net profit rising 73 percent year-on-year, indicating that elevated marketing investments are translating into…
India’s Gen Z-focused skincare brands are rapidly evolving in how they build visibility and cultural relevance. Marking a major growth milestone, NXTFACE has launched its latest brand initiative featuring Indian cricketer Jemimah Rodrigues, strategically timed with the ongoing Women’s T20 League. The NXTFACE Jemimah Rodrigues Women’s T20 League campaign represents a defining scale-up moment for…
India’s packaged food sector is undergoing a significant transformation as consumers reassess what they snack on daily. Taste alone is no longer sufficient. Shoppers increasingly seek nutrition, familiarity, and convenience in one format. Responding to this shift, RiteBite Max Protein millet wafer protein bars have been launched by Zydus Wellness, combining a popular wafer format…
India’s investment landscape is rapidly evolving as retail participation deepens and investor expectations mature. Reflecting this shift, smallcase has launched a new digital initiative aimed at highlighting the expanded scope of its platform. The smallcase multi-platform wealth solutions campaign introduces audiences to the brand’s growing product ecosystem through three short films that simplify investing using…
Global digital advertising is losing billions — quietly, continuously, and often invisibly. According to the latest findings highlighted in the invalid ad traffic digital marketing report, 8.51 percent of all global ad traffic is now classified as invalid. This translates into an estimated $63 billion in wasted ad spend in 2025 alone, making invalid traffic…
In an increasingly competitive infrastructure and real estate solutions market, trust and reliability define brand choice. Recognising this, Polo Elevators has announced the appointment of global wrestling icon The Great Khali as its brand ambassador. Through this association, the Polo Elevators Great Khali brand campaign aims to communicate unmatched strength, safety, and performance. Anchored by…
Airline loyalty programs are evolving beyond miles and seat upgrades. Today’s travellers expect benefits that extend into their everyday lifestyle. Recognising this shift, IndiGo has announced a strategic collaboration with Nobero, the travel-centric apparel brand from TMRW House of Brands. Through this alliance, the IndiGo Nobero shopping rewards campaign enhances value for customers enrolled in…
Breast cancer remains one of the most pressing health challenges for women in India. Despite medical progress, late detection continues to claim lives due to lack of awareness, social hesitation, and limited access to timely information. Addressing this critical gap, the Sanjeevani Pink Tag Project campaign introduces a quiet yet powerful behavioural intervention. Launched under…
Periods have long dictated how girls plan their days. From cancelling workouts to avoiding travel or skipping sports, period days often came with hesitation and compromise. However, modern lifestyles demand mobility, confidence, and comfort — regardless of the calendar. Addressing this reality, the Whisper Ab Mudna Nahi Udna Hai campaign emerges as a strong step…
Adventure motorcycling in the Himalayas has evolved into a rite of passage for Indian riders. Each year, thousands embark on journeys across Manali, Leh, and Ladakh, drawn by rugged terrain, unpredictable climates, and unmatched scenic beauty. However, beneath the thrill lies a persistent challenge — safety. Recognising this critical gap, Hero MotoCorp prayer flags first-aid…