Data Privacy and DPDP Act Implications on Advertising Measurement and Compliance have become central to how brands, agencies, and platforms operate in India. With the enforcement of the Digital Personal Data Protection (DPDP) Act, advertising is no longer just about reach, targeting, and attribution—it is equally about lawful data use, consent, and accountability. In 2026,…
Leadership Interviews Highlighting Strategic Shifts in Agency, Brand and Media Thinking have become an essential source of insight in a rapidly evolving marketing ecosystem. As media fragmentation, data disruption, and new consumption patterns reshape the industry, leadership conversations are no longer about inspiration alone. Instead, they reveal how decision-makers are actively rethinking structures, budgets, partnerships,…
Creator Economy Formalisation and Its Impact on Media Budgets and Brand Partnerships marks a defining shift in how brands allocate spends and build long-term collaborations. What began as experimental influencer seeding has now matured into a structured, measurable, and contract-driven media channel. In 2026, creators are no longer treated as optional add-ons to digital campaigns….
Print Media’s Reinvention Through Innovation, Integration and High-Trust Audiences tells a story very different from the long-predicted “death of print.” Instead of fading away, print media in India has repositioned itself as a premium, credible, and strategically integrated channel—especially valuable in an era of misinformation, digital fatigue, and declining trust in online platforms. In 2026,…
First-Party Data, CTV & Hybrid Programmatic Models Defining Digital Advertising Growth is not just a trend headline—it reflects how the digital advertising ecosystem is being fundamentally rebuilt. As privacy regulations tighten and consumer behaviour fragments across screens, brands are moving away from dependency on third-party data and siloed buying models. In 2026, growth is being…
AI-Driven Consumer Intent Tools Reshaping Digital Media Planning in 2026 marks a decisive shift in how brands understand, target, and influence audiences. Traditional media planning relied heavily on demographics, past performance, and broad behavioural assumptions. However, in 2026, the focus has moved toward real-time intent signals powered by artificial intelligence. Instead of asking who the…
Television Advertising’s Evolution with CTV, Streaming and Cross-Screen Planning captures one of the most significant shifts in modern media strategy. Television is no longer a single device or a fixed schedule. Instead, it has become a screen-agnostic video ecosystem that spans linear TV, Connected TV (CTV), OTT streaming platforms, mobile, and desktop. In 2026, advertisers…
The Rise of Large-Format and Immersive DOOH Screens Across Transit and Retail Environments signals a clear transformation in how brands use outdoor media. Digital Out-of-Home is no longer limited to flat roadside screens or static loops. Instead, advertisers are increasingly investing in larger-than-life, immersive digital canvases that command attention and turn everyday spaces into brand…
DOOH Becoming a Core Media Pillar with Programmatic Buying and Real-Time Targeting reflects a major shift in how brands approach out-of-home advertising. What was once considered a support or awareness-only medium has now evolved into a data-driven, dynamic, and measurable channel that sits alongside digital, social, and CTV in modern media plans. With the rise…
India’s sports sponsorship landscape may see a notable shift ahead of the Indian Premier League 2026. Karnataka Milk Federation (KMF), which markets dairy products under the Nandini brand, is exploring a sponsorship association with Royal Challengers Bengaluru (RCB). According to a report by Moneycontrol, the move signals Nandini’s intent to step into a high-visibility sports…