The KFC Feastival Trail marks a milestone for India’s OOH evolution, especially in high-density metro markets. It highlights a growing trend: contextual creativity combined with location intelligence.

How WPP Media Transformed Mumbai’s Skyline with KFC Feastival Trail

In a bold showcase of creativity, WPP Media redefined Mumbai’s outdoor landscape with its latest large-scale campaign for KFC Feastival — a sensory-driven OOH trail that turned the city’s arterial roads into a moving feast of visuals. The campaign seamlessly blended storytelling, technology, and design to transform multiple billboards into a cohesive narrative experience, marking…

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