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Digital

Moving Brands Forward: Top 5 Transit Advertising Companies Steering India’s Outdoor Revolution

admin1 month ago07 mins

In the fast-paced world of Indian advertising, brands are constantly seeking ways to stay visible and memorable. While digital screens dominate attention online, transit advertising continues to own the streets — reaching millions of daily commuters through buses, metros, autos, cabs, and trains. Transit media is no longer just about stickers and wraps; it’s a…

DOOH

Zepto targets dual audiences with Children’s Day OOH Campaign

admin2 months ago03 mins

Zepto, the fast-growing quick commerce platform, has rolled out a creative and strategic Children’s Day OOH campaign that speaks simultaneously to kids and adults—but in very different ways. The campaign stands out for its dual-layer messaging, witty copy, and relatable real-world scenarios, making it one of the most engaging Children’s Day brand communications this year….

Data Privacy and DPDP Act Implications on Advertising Measurement and Compliance

Leadership Interviews Highlighting Strategic Shifts in Agency, Brand and Media Thinking

Creator Economy Formalisation and Its Impact on Media Budgets and Brand Partnerships

Print Media’s Reinvention Through Innovation, Integration and High-Trust Audiences

First-Party Data, CTV & Hybrid Programmatic Models Defining Digital Advertising Growth

AI-Driven Consumer Intent Tools Reshaping Digital Media Planning in 2026

OOH marketing India

Moving Brands Forward: Top 5 Transit Advertising Companies Steering India’s Outdoor Revolution

Zepto targets dual audiences with Children’s Day OOH Campaign