Kamath-Musk podcast and the rise of empathy media

Kamath–Musk podcast and the rise of empathy media in digital storytelling

In late November 2025, a short monochrome video clip quietly reshaped how audiences perceive modern media. The clip featured global tech icon Elon Musk and Indian entrepreneur-turned-podcaster Nikhil Kamath sitting across a table, sipping coffee and laughing casually. While the internet initially buzzed over Musk’s unexpected appearance, something deeper soon emerged. This was not a…

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India’s Advertising Industry May See Marginal, Digital-Led Growth in 2026

Digital to Drive Modest Growth in India’s Advertising Market by 2026

India’s advertising market is expected to witness modest, digital-led growth in 2026, following a muted 2025 marked by budget caution, regulatory uncertainty, and slower expansion in traditional media sectors. Industry analysts project low single-digit growth, with most gains coming from digital and performance marketing. Meanwhile, television, print, and outdoor are likely to remain subdued, pressured…

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