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Digital

The Most Iconic Advertising Campaigns of India – What Made Them Work

admin1 month ago07 mins

Indian advertising has always been more than a tool for selling — it’s a mirror of culture, emotion, and everyday life. From the nostalgic jingles of the 90s to the digital-first storytelling of today, brands in India have mastered the art of turning messages into movements. Some campaigns made us laugh, some made us think,…

Digital

Influencer marketing India: Top 10 Influencer Agencies Transforming Brand Stories

admin1 month ago06 mins

Influencer marketing has quickly evolved from being a social trend to a full-scale brand growth strategy. In India, where over 600 million social media users engage with content daily, influencers have become powerful storytellers who shape opinions and purchasing decisions. From fashion and tech to finance and fitness, brands are using influencers to create authentic,…

Data Privacy and DPDP Act Implications on Advertising Measurement and Compliance

Leadership Interviews Highlighting Strategic Shifts in Agency, Brand and Media Thinking

Creator Economy Formalisation and Its Impact on Media Budgets and Brand Partnerships

Print Media’s Reinvention Through Innovation, Integration and High-Trust Audiences

First-Party Data, CTV & Hybrid Programmatic Models Defining Digital Advertising Growth

AI-Driven Consumer Intent Tools Reshaping Digital Media Planning in 2026

brand storytelling

The Most Iconic Advertising Campaigns of India – What Made Them Work