Solutions Advertising has achieved a major milestone in Maharashtra’s transit media sector. The agency has secured exclusive media rights for Pune Metro’s Purple and Aqua Lines for the next 15 years.
This marks one of the largest metro advertising contracts in the state. It also strengthens the company’s presence in India’s growing Out-of-Home (OOH) market.
Expanding Footprint in Transit Advertising
With over 30 years of experience in outdoor and transit media, Solutions Advertising will now manage branding across 20 metro trains on both lines.
The deal allows brands to gain wide visibility among thousands of daily commuters. Moreover, Pune Metro’s rapid expansion and premium commuter base make it one of India’s most promising advertising platforms.
The metro’s organized environment, long dwell times, and steady passenger flow create an ideal space for high-impact campaigns.
Exclusive Station and Train Branding Rights
Along with train branding, the agency has also bagged exclusive station media rights for Pune Maha Metro Corridor 2 (Vanaz–Ramwadi).
The 15-year contract covers static, digital, and experiential formats across all stations. This gives brands complete control over key touchpoints — including concourses, platforms, and digital screens.
As a result, advertisers can design integrated, immersive campaigns that ensure maximum recall across the entire route.
Focus on Creative and Engaging OOH Experiences
Commenting on the achievement, Vishal Solanki, Director of Solutions Advertising, said:
“This win marks a very important chapter for us. Pune Metro is one of the most promising transit networks in the country, and we are excited to bring innovative, high-quality advertising solutions to its ecosystem. Our focus will be on creating impactful brand experiences that enhance commuter engagement while maintaining strong aesthetic and operational standards.”
His statement reflects the agency’s commitment to innovation, design quality, and audience engagement in every campaign.
A Boost for Pune’s OOH Ecosystem
This long-term partnership positions Solutions Advertising as a key player in shaping the next phase of Pune’s outdoor advertising market.
In addition, the deal supports the growing demand for structured, high-footfall advertising environments in urban India. Pune Metro, with its expanding ridership, provides the perfect platform for advertisers seeking sustained audience reach.
With its proven expertise in large-format media networks, Solutions Advertising is expected to raise creative and operational standards across the city’s transit ecosystem.
A New Era for Metro Advertising
The collaboration between Solutions Advertising and Pune Metro marks the start of a new era for transit OOH in Maharashtra. It blends infrastructure and creativity, giving brands a fresh opportunity to connect with audiences on the move.
Ultimately, the 15-year media partnership shows how innovation, consistency, and scale can transform the way cities experience outdoor communication.
How Leading FMCG Companies Promote Themselves in India
An overview of the promotional strategies adopted by major FMCG brands to build visibility, trust, and consumer recall across India.
| Company | Primary Promotion Channels | Key Messaging Focus | Offline / OOH Activities |
|---|---|---|---|
| Patanjali Ayurved | TV advertising, digital media, print, influencer advocacy | Swadeshi products, Ayurveda, natural and affordable wellness | Wall paintings, rural hoardings, transit media, store branding |
| Marico | Television, digital storytelling, social media, PR | Health, nourishment, modern Indian lifestyles | Billboards, bus shelters, regional outdoor campaigns |
| Britannia Industries | TV commercials, digital marketing, influencer content | Taste, trust, family bonding, everyday snacking | City hoardings, bus branding, retail frontage branding |
| Tata Consumer Products | Mass media, digital campaigns, PR, brand partnerships | Quality, heritage, wellness, premium everyday products | Premium hoardings, airport media, transit advertising |
| Parle Products | Television, regional media, digital promotions | Affordability, mass appeal, nostalgia, taste | Wall paintings, bus and auto branding, rural OOH |
| Procter & Gamble India (P&G) | TV, digital video, influencer marketing, PR | Performance, hygiene, science-backed innovation | Large-format billboards, metro advertising, mall branding |
| Colgate-Palmolive India | Television, digital education campaigns, PR | Oral health leadership, trust, family care | School-zone OOH, transit ads, doctor-led awareness kiosks |
Note: Promotional activities are indicative, based on publicly observed FMCG advertising trends and market practices in India.
