In a major development for the global creator economy, Adtech firm Agentio has secured $40 million in new funding, reinforcing its mission to revolutionize how brands collaborate with creators through programmatic automation. The funding marks one of the most significant investments in the creator-tech space this year and signals strong investor confidence in the growing demand for scalable, data-driven influencer marketing.
Why This Funding Matters
Agentio plans to use the $40 million infusion to strengthen its programmatic creator marketing capabilities—an emerging sector where creator campaigns are bought, optimized, and measured similar to digital advertising.
The investment will boost Agentio’s work in:
-
Automating creator discovery
-
Streamlining campaign execution
-
Enhancing performance analytics
-
Enabling brands to scale creator partnerships like programmatic ad buys
The company aims to eliminate manual friction points in influencer marketing, replacing slow negotiation workflows with automated systems that match brands and creators instantly.
Programmatic Meets the Creator Economy
Creator marketing is evolving beyond traditional sponsorship models. Brands now expect:
-
Faster campaign deployment
-
Standardized pricing
-
Measurable ROAS
-
Cross-platform insights
-
Predictable performance at scale
Agentio’s platform integrates these needs into a marketplace that mirrors programmatic ad exchanges—with creators as the inventory.
This new funding will help the company:
-
Expand its AI-powered creator recommendation engine
-
Improve integrations with social platforms
-
Enhance brand-side dashboards for real-time insight
-
Build tools for multi-creator, multi-platform programmatic campaigns
A Growing Market for Automated Influencer Advertising
As brands shift more budgets toward creator-led content, the need for scalable automation is stronger than ever. Programmatic creator marketing is expected to become one of the fastest-growing adtech categories in 2025 and beyond.
Agentio’s funding positions it to become a leading player in:
-
Creator marketplaces
-
Automated influencer buying
-
Performance-based creator campaigns
-
AI-driven content optimization
Conclusion
With a fresh $40 million funding round, Agentio is set to accelerate innovation in the programmatic creator marketing ecosystem. By blending automation, AI, and creator insights, the company aims to transform how brands plan, execute, and measure influencer campaigns—bringing the creator economy firmly into the future of adtech.
