India’s packaged food sector is undergoing a significant transformation as consumers reassess what they snack on daily. Taste alone is no longer sufficient. Shoppers increasingly seek nutrition, familiarity, and convenience in one format. Responding to this shift, RiteBite Max Protein millet wafer protein bars have been launched by Zydus Wellness, combining a popular wafer format…
In 2025, brand loyalty is no longer defined by price or product alone. Instead, it’s built on purpose, principles, and participation. Consumers today are not just buying what brands sell — they’re buying what brands stand for. This evolution has given rise to a new era of marketing built on brand activism, where companies actively…
If you’ve been navigating the city streets lately, you might have noticed a new kind of “engagement” announcement on the billboards. No, it’s not a celebrity wedding it’s a “marriage of wearables.” In a move that’s catching eyes and sparking plenty of conversation, fine jewellery brand GIVA and electronics giant boAt have officially taken their…
Bright Outdoor Media Limited has announced its H1-FY 2025-’26 results, reporting strong growth despite a competitive outdoor advertising landscape. The company’s revenue rose across multiple segments. Furthermore, it expanded its digital out-of-home (DOOH) network and strengthened client engagement. This performance demonstrates the company’s ability to adapt to evolving market conditions. By combining strategic investments with…
When India’s nationwide lockdown brought restaurants to a sudden halt in 2020, many food entrepreneurs faced existential uncertainty. For Vidur Kataria and Sidhanth Madan, however, that disruption became the catalyst for building one of India’s fastest-scaling pan-Asian home-cooking brands. Today, MasterChow claims over 60% market share across select pan-Asian at-home cooking categories such as chilli…
India’s digital landscape is undergoing a major transformation. While English dominated online communication for over a decade, the real growth story of 2025 lies in regional language content marketing. From YouTube creators in Tamil and Marathi to e-commerce ads in Hindi and Bengali, brands are rapidly localizing their communication. The reason is simple: India speaks…
AI-generated content has moved from experimentation to everyday execution. Brands now use AI to write blogs, captions, ads, emails, scripts, and even brand manifestos—often at unprecedented scale. However, with this power comes a critical challenge: AI-Generated Content Ethics. The real question is no longer whether brands should use AI, but how they can balance automation…
In a major development for the global creator economy, Adtech firm Agentio has secured $40 million in new funding, reinforcing its mission to revolutionize how brands collaborate with creators through programmatic automation. The funding marks one of the most significant investments in the creator-tech space this year and signals strong investor confidence in the growing…
India Accelerator (IA) has taken a big leap into the Middle East. The seed-stage accelerator has officially launched its Saudi Arabia program, supported by a $15 million fund to help Indian startups expand and scale in the Kingdom. This initiative is part of a growing collaboration between India and Saudi Arabia. It aims to build…
The global advertising industry has entered a new era — one defined not by creativity or strategy, but by algorithms and opacity.Marketers now spend billions each year on digital media but know less than ever about where their money goes, who sees their ads, and what impact those ads truly have. In short, the ad…