Thursday, November 5, 2026
The Times of India – “Ink of Democracy” Print Campaign!!
India’s New Unicorns of 2025: Meet the Six Startups That Hit Billion-Dollar Valuations
Renault plots its return to the Indian market
When Glasgow’s real women became quiet icons on OOH!!

MarCom Today | Your Daily Industry News

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Why the ASICS “Move Your Body, Move Your Mind” Campaign is an OOH Icon
AI-Powered DOOH: How Real-Time Data is Redefining Outdoor Advertising!!
Clicks, Carts & Commerce: The Top 5 E-Commerce Titans Ruling India’s Online Marketplace
The Impact of Policy Changes on Outdoor and Transit Advertising Formats

MarCom Today | Your Daily Industry News

Keep you Updated !!

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Headlines

Why Brands Are Increasing Investments in Digital-First Advertising?

Hocco turns Mumbai’s streets into a moving ice cream carnival!!

The new role of media context in driving brand perception highlights how environments shape trust, recall, and brand meaning.

The New Role of Media Context in Driving Brand Perception

Sameer Wanchoo Appointed CMO at VIP Industries Limited: Driving the Next Phase of Brand Growth

DOOH Becoming a Core Media Pillar with Programmatic Buying and Real-Time Targeting

DOOH Becoming a Core Media Pillar with Programmatic Buying and Real-Time Targeting

Jewellery brands increase Q4 marketing budgets by 20–40% during wedding season to target high-intent buyers and maximise festive sales impact.

Wedding Season: Jewellery Brands Boost Q4 Marketing Budgets by Up to 40%

Why Regional Language Content Marketing is Booming in India

Why Regional Language Content Marketing is Booming in India

The Media Layering Strategy: Building One Brand Message Across Multiple OOH Formats..

Programmatic advertising India: The Programmatic Powerhouses Driving Smart Campaigns

Bus branding Hyderabad: Powerful Mobility Advertising in the City of Nizams

Brand Purpose Meets Product Utility: Winning Consumer Trust in a Saturated Market

Why Long-Form Storytelling Is Returning in a Short-Form Content World

Optus billboard sign outside a building with news text about a telecom service disruption affecting emergency calls.

Optus – “We’re On It” Trust Rebuilding Campaign..

admin02 mins

Rebuilding Customer Confidence Through Smart Branding Optus launched the “We’re On It” campaign to rebuild customer trust and strengthen brand confidence.The campaign focuses on transparency, customer support, and improved service communication after major business challenges.It highlights Optus’ commitment to solving customer concerns and delivering better experiences. The campaign uses television commercials, digital advertising, outdoor media,…

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From Airports to Metro Networks: The New Consumer Journey in Outdoor Media!!

admin02 mins

How Transit Media Is Reshaping Brand Visibility The way consumers travel through cities has evolved significantly, and so has the way brands communicate with them. Today’s audiences move between airports, metro stations, office complexes, shopping centers, and entertainment hubs on a daily basis. These transit environments present valuable opportunities for advertisers to connect with consumers…

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Gold coins and bars displayed in a jewellery store ahead of Diwali as gold prices reach record highs in India

Gold Prices Hit Record High Ahead of Diwali and Wedding Season: Buyers Shift Towards Bullion Investments

admin03 mins

Gold Prices Hit Record High Ahead of Diwali and Wedding Season: Buyers Shift Towards Bullion Investments Gold prices have soared to an all-time high just days before Diwali and the peak wedding season, with a noticeable shift in consumer preference from traditional jewellery to solid bullion such as coins and bars. On Thursday, the price…

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Deconstruct #BringBackBarbershops Campaign Celebrates India’s Local Barber Culture

Deconstruct #BringBackBarbershops Campaign Celebrates India’s Local Barber Culture

admin04 mins

In an age dominated by quick services, app-based grooming, and instant appointments, Deconstruct Skincare takes a meaningful pause. Through its emotionally grounded initiative, the Deconstruct #BringBackBarbershops campaign, the science-backed skincare brand shines a spotlight on one of India’s most enduring community spaces — the neighbourhood barbershop. Rather than focusing solely on products, Deconstruct chooses to…

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e-commerce companies India

Clicks, Carts & Commerce: The Top 5 E-Commerce Titans Ruling India’s Online Marketplace

admin06 mins

India’s digital revolution has transformed how people shop. What began as a handful of websites selling books and gadgets has evolved into a multi-billion-dollar e-commerce ecosystem connecting every corner of the country. Today, India stands as one of the world’s fastest-growing online retail markets — driven by innovation, logistics efficiency, and consumer trust. At the…

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Festive DOOH Advertising at Delhi Stations Creates High-Impact Brand Visibility

admin02 mins

This festive season, our DOOH advertising network at New Delhi Stations delivered exceptional reach and visibility. With massive festival footfall and increased transit movement, our digital screens became high-impact brand touchpoints for thousands of commuters and long-distance travellers. Leading brands such as Dabur, Sakarnni, and Bank of Baroda ran powerful campaigns across our network, turning…

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Zurich Kotak General Insurance has acquired the naming and branding rights for the Goregaon East Metro Station in Mumbai. This collaboration marks a significant step in the evolving trend of corporate sponsorship in urban transit systems.

Zurich Kotak General Insurance takes up naming and branding rights for Goregaon East Metro Station

admin02 mins

In a strategic move to enhance brand visibility, Zurich Kotak General Insurance has acquired the naming and branding rights for the Goregaon East Metro Station in Mumbai. This collaboration marks a significant step in the evolving trend of corporate sponsorship in urban transit systems. Strengthening Brand Presence Through Metro Branding Metro branding has become an…

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Influencer marketing India grows fast with top agencies transforming digital brand storytelling across social platforms.

Influencer marketing India: Top 10 Influencer Agencies Transforming Brand Stories

admin06 mins

Influencer marketing has quickly evolved from being a social trend to a full-scale brand growth strategy. In India, where over 600 million social media users engage with content daily, influencers have become powerful storytellers who shape opinions and purchasing decisions. From fashion and tech to finance and fitness, brands are using influencers to create authentic,…

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