January 15, 2026
Headlines

Sameer Wanchoo Appointed CMO at VIP Industries Limited: Driving the Next Phase of Brand Growth

admin04 mins

The Indian consumer goods and lifestyle sector continues to witness strategic leadership movements. In a significant development, Sameer Wanchoo appointed CMO at VIP Industries Limited marks a decisive step in strengthening the brand’s marketing leadership. With this appointment, VIP Industries aims to accelerate its brand transformation, deepen consumer engagement, and sharpen its competitive positioning in…

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pharma companies India

Health. Science. Innovation: India’s Top 5 Pharma Companies Leading the Cure Revolution

admin06 mins

India’s pharmaceutical industry is more than a pillar of the economy — it’s a beacon of innovation, healing, and hope for millions worldwide. As the world’s third-largest producer of medicines by volume, India’s pharma companies are not only serving the domestic market but also exporting life-saving drugs to over 200 countries. From cutting-edge vaccine development…

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Hyundai Mobis Move Improved campaign finalist at Cannes Corporate Media and TV Awards 2025

Hyundai Mobis’ Global Campaign ‘Move Improved’ Named Finalist at the 16th Cannes Corporate Media & TV Awards

admin02 mins

Hyundai Mobis’ ‘Move Improved’ Campaign Named Finalist at Cannes Corporate Media & TV Awards 2025 SEOUL, South Korea, Oct. 16, 2025 /PRNewswire/ — Hyundai Mobis’ global brand campaign ‘Move Improved’ has earned international recognition as a Finalist at the 16th Cannes Corporate Media & TV Awards held in Cannes, France. The campaign was shortlisted in…

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The cookie-less future doesn’t signal the end of personalization — it marks the beginning of a smarter, more ethical, and trust-driven marketing era.

First-Party Data Strategies in a Cookie-less Future

admin07 mins

As the digital world shifts toward greater privacy and transparency, marketers are preparing for one of the most significant changes in recent advertising history — the end of third-party cookies. What began as a technical adjustment has evolved into a complete rethinking of data-driven marketing. With browsers like Chrome, Safari, and Firefox phasing out third-party…

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The Battle of the OTT Platforms

The Battle of the OTT Platforms: Advertising Revenue, Subscription Models & Brand Opportunities

admin04 mins

In the past few years, Over-The-Top (OTT) platforms have transformed how India consumes entertainment. With rising internet penetration and affordable smartphones, audiences are shifting from traditional TV to digital streaming. This rapid evolution has triggered an intense battle among OTT platforms—each striving to win over viewers through differentiated content, pricing, and innovative monetization models. From…

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Customer Journey Mapping in the Age of Omnichannel Commerce

Customer Journey Mapping in the Age of Omnichannel Commerce

admin03 mins

In today’s omnichannel commerce environment, understanding the customer journey is no longer optional—it’s essential. Customer journey mapping allows brands to visualize every touchpoint a customer interacts with, whether online, in-store, through mobile apps, or social media. This holistic view enables businesses to create seamless and consistent experiences across all channels. Modern customers expect convenience and…

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Jewellery brands increase Q4 marketing budgets by 20–40% during wedding season to target high-intent buyers and maximise festive sales impact.

Wedding Season: Jewellery Brands Boost Q4 Marketing Budgets by Up to 40%

admin02 mins

With wedding season in full swing, jewellery brands are ramping up their marketing efforts to capture high-intent buyers. Q4 is traditionally a peak spending period, and brands are increasing budgets by 20–40% to ensure visibility and engagement during this critical time. Why Jewellery Brands Increase Marketing Spend During Wedding Season Wedding season drives one of…

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The FMCG vs. D2C debate isn’t about which is better — it’s about how each adapts to changing consumer behavior.

FMCG vs. D2C: Different Approaches to Digital Branding and Customer Acquisition

admin07 mins

India’s digital revolution has redefined how brands connect with consumers. The rapid rise of e-commerce, social media, and mobile-first behavior has blurred the lines between traditional FMCG giants and emerging D2C challengers. However, while both sectors aim for visibility and loyalty, their approaches to digital branding and customer acquisition differ dramatically. FMCG brands depend on…

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