At Pitch BrandTalk 2025, Cheil’s Kunal Ghosh shared sharp insights on how quick commerce selling phones has transformed the trajectory of tech retail in India. Consumers today expect speed, clarity, and convenience. Therefore, brands must rethink their marketing playbooks. Ghosh highlighted how these shifts are not temporary trends but lasting behavioural changes that continue to…
What started as internet humor has evolved into one of the most powerful cultural currencies online. Today, memes are not just shareable jokes—they are expressions of identity, emotion, and community belonging. Beyond the Meme: Why Meme Marketing Deserves a Central Role in Brand Strategy explores how meme marketing has matured into a serious brand-building tool,…
TV Advertising Reinvented: How Fast-Moving Brands Are Driving Performance Beyond Awareness Television advertising is experiencing a major transformation, and it’s no longer reserved for household-name brands with Super Bowl-sized budgets. Today, fast-growing companies are leveraging TV not just for brand awareness but also for measurable performance outcomes, signaling a new era of data-driven broadcast marketing….
In India’s fast-evolving digital ecosystem, Direct-to-Consumer (D2C) brands are rewriting the rules of engagement. With customers seeking instant, personalized, and conversational experiences, WhatsApp Marketing Automation has emerged as one of the most powerful tools in the modern marketing arsenal. In 2025, WhatsApp is no longer just a messaging app — it’s a commerce, communication, and…
With wedding season in full swing, jewellery brands are ramping up their marketing efforts to capture high-intent buyers. Q4 is traditionally a peak spending period, and brands are increasing budgets by 20–40% to ensure visibility and engagement during this critical time. Why Jewellery Brands Increase Marketing Spend During Wedding Season Wedding season drives one of…
When Kansai Nerolac Paints Ltd. unveiled Sorakash, its latest decorative paint campaign, the brand made an unexpected yet strategic choice. Instead of relying solely on celebrity endorsements or mass-market discounts, it partnered with All Nippon Airways, Japan’s only 5-star airline. This collaboration signals a deliberate shift in how Kansai Nerolac wants Indian consumers to perceive…
Google has launched a fresh and emotionally rich advertising initiative through its collaboration with Tiger Telly. The new Google Tiger Telly campaign blends storytelling and technology to highlight Google’s latest AI innovations in a culturally relevant manner. How the Google Tiger Telly Campaign Uses Storytelling The campaign focuses on real-life moments, showing how Google’s AI…
India’s startup scene stayed active in 2025. Six startups joined the billion-dollar club, despite slower funding activity. The new unicorns are Netradyne, Porter, Drools, Fireflies.ai, Jumbotail, and Dhan. With these additions, India now has 125 unicorns worth a combined $366 billion. While growth slowed, this year proved that strong fundamentals and profitability now matter more…
In a powerful step toward advancing India’s sporting ecosystem, Infosys Foundation, the philanthropic and CSR arm of Infosys, has expanded its collaboration with GoSports Foundation through the launch of ‘Gear for Gold’ — a reimagined and inclusive version of their earlier program, ‘Girls for Gold.’ The initiative aims to create a comprehensive, athlete-first ecosystem that…
The global advertising landscape is undergoing its biggest shake-up in a decade. As Omnicom Group begins absorbing its former rival Interpublic Group (IPG), a new leadership order is emerging — one that could reshape the balance of power across the global ad industry. This transition follows Omnicom’s $13 billion acquisition of IPG, a deal that…