Zurich Kotak General Insurance has made a powerful branding move by securing the naming and branding rights for the Goregaon East Metro Station on Mumbai Metro Line 7. The station has now been officially renamed “Zurich Kotak Goregaon East”, marking a major milestone in the company’s visibility and consumer connect strategy. A Strategic, High-Traffic Location…
Zepto, the fast-growing quick commerce platform, has rolled out a creative and strategic Children’s Day OOH campaign that speaks simultaneously to kids and adults—but in very different ways. The campaign stands out for its dual-layer messaging, witty copy, and relatable real-world scenarios, making it one of the most engaging Children’s Day brand communications this year….
At Pitch BrandTalk 2025, Cheil’s Kunal Ghosh shared sharp insights on how quick commerce selling phones has transformed the trajectory of tech retail in India. Consumers today expect speed, clarity, and convenience. Therefore, brands must rethink their marketing playbooks. Ghosh highlighted how these shifts are not temporary trends but lasting behavioural changes that continue to…
The Race for Relevance: How Indian Advertising Is Balancing Virality and Brand Legacy On a Friday morning, a meme drops. By the afternoon, it’s everywhere. By evening, three brands have already made their versions — each trying to outwit the other with punchy captions and clever context. But by the next day, the conversation has…
Hyundai Mobis’ ‘Move Improved’ Campaign Named Finalist at Cannes Corporate Media & TV Awards 2025 SEOUL, South Korea, Oct. 16, 2025 /PRNewswire/ — Hyundai Mobis’ global brand campaign ‘Move Improved’ has earned international recognition as a Finalist at the 16th Cannes Corporate Media & TV Awards held in Cannes, France. The campaign was shortlisted in…
This festive season, our DOOH advertising network at New Delhi Stations delivered exceptional reach and visibility. With massive festival footfall and increased transit movement, our digital screens became high-impact brand touchpoints for thousands of commuters and long-distance travellers. Leading brands such as Dabur, Sakarnni, and Bank of Baroda ran powerful campaigns across our network, turning…
In a major development for the global creator economy, Adtech firm Agentio has secured $40 million in new funding, reinforcing its mission to revolutionize how brands collaborate with creators through programmatic automation. The funding marks one of the most significant investments in the creator-tech space this year and signals strong investor confidence in the growing…
Under25 is transforming the way brands engage with Generation Z in India. By leveraging its youth media network, the company connects brands directly with young audiences in meaningful, authentic ways. In today’s dynamic marketing landscape, understanding Gen Z is crucial for brand relevance and growth. The company’s approach goes beyond traditional advertising. It combines content,…
AI vs Illegal Hoardings: How Varanasi’s Smart Policing Could Revolutionize Outdoor Advertising Varanasi is setting a precedent for AI-driven urban governance with its latest initiative to curb unauthorized hoardings and outdoor advertisements. The Varanasi Municipal Corporation (VMC) has deployed an AI-equipped surveillance vehicle designed to monitor, detect, and take action against illegal advertisements, potentially serving…
NoviSign, a leading provider of cloud-based digital signage, has officially integrated with Perion (formerly Hivestack) to unlock advanced programmatic DOOH (Digital-Out-Of-Home) ad monetization across diverse industries. The announcement marks a major step in enabling media owners to generate scalable, revenue-driven DOOH campaigns on their existing signage infrastructure. PRWeb What the Integration Entails NoviSign users can…