In a major boost to Chennai’s outdoor advertising landscape, MUDRA OOH has expanded its premium media network with the installation of new LED backlit boards along the bustling IT Corridor on OMR Road. This strategic expansion strengthens the company’s presence across one of the most high-impact, high-traffic routes in the city—home to Chennai’s fastest-growing IT Parks, tech campuses, and residential clusters.
A Prime Location for High-Value Brand Visibility
OMR (Old Mahabalipuram Road) is widely recognized as Chennai’s technology and startup hub, housing major companies like TCS, Infosys, Cognizant, Wipro, Accenture, Capgemini, and dozens of emerging tech ventures. With lakhs of commuters traveling daily, the stretch offers exceptional visibility for brands.
The new LED backlit boards installed by MUDRA OOH capture audiences across:
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IT parks and corporate zones
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Premium residential neighborhoods
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Busy retail stretches
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Educational institutions
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State highways and feeder routes
This makes OMR one of the strongest ROI-driven OOH markets in Tamil Nadu.
High-Impact LED Backlit Boards for Premium Brand Exposure
MUDRA OOH’s latest additions feature:
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High-luminance LED backlit technology for day-and-night visibility
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Large-format premium boards designed for maximum recall
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Strategic placement at junctions, traffic signals, and high-dwell-time points
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Brand-safe environments with clean, unobstructed viewing angles
These upgrades help advertisers achieve superior attention and engagement compared to standard static media.
Boosting OOH Innovation in Chennai
With this expansion, MUDRA OOH continues to strengthen its reputation as a leader in premium outdoor formats across South India. The company is known for deploying high-quality sites that combine innovation, technology, and audience-focus.
Their OMR launch follows recent expansions in:
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Airport access routes
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Central business districts
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Metro corridors
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Commercial hubs and highways
This consistent growth reflects the rising demand for impactful OOH touchpoints across Chennai.
Ideal for Tech, Auto, BFSI, Retail & Real Estate Brands
Brands across multiple sectors can benefit from the new LED backlit network, including:
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IT & tech brands
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Automobile companies
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BFSI institutions
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Real estate developers
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E-commerce brands
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Telecom
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Education & EdTech
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Consumer electronics
With the IT Corridor attracting decision-makers, young professionals, and high-income households, advertisers can expect strong reach, frequency, and conversion impact.
Conclusion
The expansion of MUDRA OOH along the IT Corridor (OMR Road) marks a significant boost for Chennai’s outdoor advertising ecosystem. With premium LED backlit boards in place, brands now have an opportunity to dominate visibility in one of the city’s most influential and high-traffic zones.
