For years, Bengaluru residents have used one landmark almost instinctively while giving directions — the KFC Signal in Indiranagar. The spot wasn’t just a traffic junction. It was a cultural cue, a meeting point, and an unmistakable symbol of the city’s rhythm.
The towering KFC bucket that sat above the intersection was more than an ad structure. It became a visual anchor that guided thousands through the city’s lively streets.
A Familiar Landmark Makes Way for Change
Now, that familiar sight has changed. The KFC bucket at Indiranagar’s busiest signal has been replaced, marking what many describe as the end of an era. For long-time residents, the update feels emotional — a quiet goodbye to a piece of Bengaluru nostalgia.
However, the transformation also represents the city’s constant motion. Bengaluru is known for reinventing itself, and this junction is now writing its next chapter.
Snitch Takes Over as the New Landmark
In the KFC bucket’s place now stands a massive Snitch billboard, giving the location a fresh, fashionable identity. The homegrown fashion brand has taken over the iconic space, positioning itself as Indiranagar’s new trend symbol.
The new installation does more than advertise clothes. It captures the spirit of a neighbourhood that blends heritage with modern lifestyle. What was once a restaurant-led landmark has evolved into a style destination marker, reflecting Bengaluru’s shift toward youth-driven, contemporary culture.
Moreover, Snitch’s presence at such a symbolic location signals how brands today seek deeper local connections — not just visibility, but relevance within the city’s identity.
A Symbol of Bengaluru’s Constant Evolution
Bengaluru has always been a city in transition — from its garden-city charm to its tech-driven skyline, and from old-world cafés to new-age fashion hubs.
The shift from the KFC Signal to Snitch Billboard captures that essence perfectly. It’s a reminder that in Bengaluru, even landmarks evolve — carrying forward the city’s story of creativity, change, and cultural reinvention.
For many locals, it’s a surreal sight: a once-familiar corner of their daily life now wearing a new face. Yet, in true Bengaluru spirit, the location continues to connect people — this time, through fashion instead of fried chicken.
What Was Once the KFC Signal Begins Its Next Chapter
While nostalgia lingers, the transformation of this iconic junction underlines one truth — change is the city’s constant. The KFC Signal, once synonymous with directions and memories, now turns a stylish new page with Snitch stepping in as Indiranagar’s modern landmark.
In a city that never stops evolving, the story of the KFC Signal is simply continuing — with new colors, new meaning, and the same sense of belonging.
How Leading FMCG Companies Promote Themselves in India
An overview of the promotional strategies adopted by major FMCG brands to build visibility, trust, and consumer recall across India.
| Company | Primary Promotion Channels | Key Messaging Focus | Offline / OOH Activities |
|---|---|---|---|
| Patanjali Ayurved | TV advertising, digital media, print, influencer advocacy | Swadeshi products, Ayurveda, natural and affordable wellness | Wall paintings, rural hoardings, transit media, store branding |
| Marico | Television, digital storytelling, social media, PR | Health, nourishment, modern Indian lifestyles | Billboards, bus shelters, regional outdoor campaigns |
| Britannia Industries | TV commercials, digital marketing, influencer content | Taste, trust, family bonding, everyday snacking | City hoardings, bus branding, retail frontage branding |
| Tata Consumer Products | Mass media, digital campaigns, PR, brand partnerships | Quality, heritage, wellness, premium everyday products | Premium hoardings, airport media, transit advertising |
| Parle Products | Television, regional media, digital promotions | Affordability, mass appeal, nostalgia, taste | Wall paintings, bus and auto branding, rural OOH |
| Procter & Gamble India (P&G) | TV, digital video, influencer marketing, PR | Performance, hygiene, science-backed innovation | Large-format billboards, metro advertising, mall branding |
| Colgate-Palmolive India | Television, digital education campaigns, PR | Oral health leadership, trust, family care | School-zone OOH, transit ads, doctor-led awareness kiosks |
Note: Promotional activities are indicative, based on publicly observed FMCG advertising trends and market practices in India.