End of an Era: Indiranagar’s Iconic KFC Signal Now Becomes Snitch Billboard Landmark

The towering KFC bucket that sat above the intersection was more than an ad structure. It became a visual anchor that guided thousands through the city’s lively streets. Indiranagar’s iconic KFC Signal gets a new identity as Snitch installs a fashion-forward billboard in Bengaluru.

For years, Bengaluru residents have used one landmark almost instinctively while giving directions — the KFC Signal in Indiranagar. The spot wasn’t just a traffic junction. It was a cultural cue, a meeting point, and an unmistakable symbol of the city’s rhythm.

The towering KFC bucket that sat above the intersection was more than an ad structure. It became a visual anchor that guided thousands through the city’s lively streets.


A Familiar Landmark Makes Way for Change

Now, that familiar sight has changed. The KFC bucket at Indiranagar’s busiest signal has been replaced, marking what many describe as the end of an era. For long-time residents, the update feels emotional — a quiet goodbye to a piece of Bengaluru nostalgia.

However, the transformation also represents the city’s constant motion. Bengaluru is known for reinventing itself, and this junction is now writing its next chapter.


Snitch Takes Over as the New Landmark

In the KFC bucket’s place now stands a massive Snitch billboard, giving the location a fresh, fashionable identity. The homegrown fashion brand has taken over the iconic space, positioning itself as Indiranagar’s new trend symbol.

The new installation does more than advertise clothes. It captures the spirit of a neighbourhood that blends heritage with modern lifestyle. What was once a restaurant-led landmark has evolved into a style destination marker, reflecting Bengaluru’s shift toward youth-driven, contemporary culture.

Moreover, Snitch’s presence at such a symbolic location signals how brands today seek deeper local connections — not just visibility, but relevance within the city’s identity.


A Symbol of Bengaluru’s Constant Evolution

Bengaluru has always been a city in transition — from its garden-city charm to its tech-driven skyline, and from old-world cafés to new-age fashion hubs.

The shift from the KFC Signal to Snitch Billboard captures that essence perfectly. It’s a reminder that in Bengaluru, even landmarks evolve — carrying forward the city’s story of creativity, change, and cultural reinvention.

For many locals, it’s a surreal sight: a once-familiar corner of their daily life now wearing a new face. Yet, in true Bengaluru spirit, the location continues to connect people — this time, through fashion instead of fried chicken.


What Was Once the KFC Signal Begins Its Next Chapter

While nostalgia lingers, the transformation of this iconic junction underlines one truth — change is the city’s constant. The KFC Signal, once synonymous with directions and memories, now turns a stylish new page with Snitch stepping in as Indiranagar’s modern landmark.

In a city that never stops evolving, the story of the KFC Signal is simply continuing — with new colors, new meaning, and the same sense of belonging.

How Leading FMCG Companies Promote Themselves in India

An overview of the promotional strategies adopted by major FMCG brands to build visibility, trust, and consumer recall across India.

Company Primary Promotion Channels Key Messaging Focus Offline / OOH Activities
Patanjali Ayurved TV advertising, digital media, print, influencer advocacy Swadeshi products, Ayurveda, natural and affordable wellness Wall paintings, rural hoardings, transit media, store branding
Marico Television, digital storytelling, social media, PR Health, nourishment, modern Indian lifestyles Billboards, bus shelters, regional outdoor campaigns
Britannia Industries TV commercials, digital marketing, influencer content Taste, trust, family bonding, everyday snacking City hoardings, bus branding, retail frontage branding
Tata Consumer Products Mass media, digital campaigns, PR, brand partnerships Quality, heritage, wellness, premium everyday products Premium hoardings, airport media, transit advertising
Parle Products Television, regional media, digital promotions Affordability, mass appeal, nostalgia, taste Wall paintings, bus and auto branding, rural OOH
Procter & Gamble India (P&G) TV, digital video, influencer marketing, PR Performance, hygiene, science-backed innovation Large-format billboards, metro advertising, mall branding
Colgate-Palmolive India Television, digital education campaigns, PR Oral health leadership, trust, family care School-zone OOH, transit ads, doctor-led awareness kiosks

Note: Promotional activities are indicative, based on publicly observed FMCG advertising trends and market practices in India.