Hyundai Mobis’ ‘Move Improved’ Campaign Named Finalist at Cannes Corporate Media & TV Awards 2025
SEOUL, South Korea, Oct. 16, 2025 /PRNewswire/ — Hyundai Mobis’ global brand campaign ‘Move Improved’ has earned international recognition as a Finalist at the 16th Cannes Corporate Media & TV Awards held in Cannes, France. The campaign was shortlisted in the prestigious ‘Corporate Online Media – Social Media Videos’ category, marking Hyundai Mobis as the only Korean company to make this year’s finalists list.
Recognition on a Global Stage
The Cannes Corporate Media & TV Awards, established in 2010, celebrate excellence in corporate films, documentaries, and online media. This year’s competition was fierce, with over 900 entries from 52 countries, featuring creative campaigns from global leaders such as BMW, Tiffany, L’Oréal, Airbus, and Aramco. Among these, Hyundai Mobis stood out for its innovative storytelling and human-centered approach to next-generation mobility.
About the ‘Move Improved’ Campaign
‘Move Improved’ is a three-part short-form video series designed to showcase Hyundai Mobis’ futuristic mobility technologies in an engaging and relatable way. The series features technologies such as:
- Holographic Windshield Display – offering enhanced visibility and safety.
- Human-Centric Interior Lighting – improving comfort and emotional well-being.
- e-Corner System – enabling advanced vehicle maneuverability and parking ease.
The videos follow a couple navigating everyday driving inconveniences — each humorously resolved through Hyundai Mobis innovations. A whimsical mix of characters, including a wizard inspired by Harry Potter and a meditative guru, adds entertainment value while simplifying complex tech concepts for global audiences.
Massive Global Reach and Engagement
Since its release, ‘Move Improved’ has achieved remarkable digital success, garnering 28.8 million total views across Hyundai Mobis’ official YouTube, Instagram, and TikTok channels. The campaign’s blend of humor, creativity, and relatable storytelling has been praised for making advanced mobility technologies both accessible and enjoyable.
Setting a Benchmark for Korean Innovation
Hyundai Mobis’ recognition at Cannes highlights Korea’s growing influence in global creative communications. By humanizing mobility technology through emotion and humor, the company is redefining how tech brands can connect with audiences worldwide.
Key Highlights
- Award: Finalist – Corporate Online Media: Social Media Videos
- Event: 16th Cannes Corporate Media & TV Awards, France
- Campaign: Move Improved by Hyundai Mobis
- Global Reach: 28.8 million+ views on social media
- Distinction: Only Korean company among six global finalists
