NoviSign, a leading provider of cloud-based digital signage, has officially integrated with Perion (formerly Hivestack) to unlock advanced programmatic DOOH (Digital-Out-Of-Home) ad monetization across diverse industries. The announcement marks a major step in enabling media owners to generate scalable, revenue-driven DOOH campaigns on their existing signage infrastructure. PRWeb
What the Integration Entails
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NoviSign users can now connect their Perion accounts directly through NoviSign’s Ad Widget. PRWeb
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This integration allows for a hybrid content model, where dynamic ads are combined with other engaging elements like news tickers, slideshows, videos, and real-time updates. PRWeb
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The solution is hardware-agnostic, meaning it works across a wide variety of digital signage devices and operating systems. PRWeb+1
Why This Matters for DOOH Media Owners
1. Monetize Existing Screens
Screens that were previously used only for internal communications or branding can now generate ad revenue — turning underutilized displays into profit centers. PRWeb
2. Seamless Campaign Management
The Perion DOOH Player, which integrates with its Ad Server, Header Bidder, and SSP, gives media owners centralized control over campaigns. Business Wire+1
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Supports dynamic ad serving based on goals like impressions, share of voice, or audience targeting. Business Wire
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Provides programmatic flexibility — allowing for advanced buying models such as dynamic creative optimization (DCO) and programmatic guaranteed. Business Wire
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Offers offline support, so ad campaigns can continue even if the network connection drops. Business Wire
3. Better Yield & Efficiency
By combining NoviSign’s signage management tools with Perion’s ad monetization stack, signage owners can optimize revenue without juggling multiple tech systems.
4. Scalable & Transparent
The unified platform simplifies operations, reduces reliance on fragmented legacy systems, and gives full visibility into the monetization pipeline. As Perion says, this helps create a “single, intelligent platform … orchestrating every stage of the monetization cycle.” Business Wire+1
Potential Impact Across Industries
This integration could be particularly powerful in sectors such as:
| Industry | Use Case |
|---|---|
| Retail | In-store screens showing ads + product promotions + brand content |
| QSR (Quick Service Restaurants) | Menu boards mixed with targeted brand ads |
| Healthcare | Waiting-room signage monetized via health- or wellness-brand campaigns |
| Corporate / Office Buildings | Internal communications + external branding via programmatic ads |
| Transportation | Digital signage in transit hubs monetize with location-based campaigns |
What It Means for Advertisers
For brands, the NoviSign–Perion integration opens up new DOOH inventory that’s both precise and programmable. Advertisers can:
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Run targeted DOOH campaigns across retail, corporate, and transit environments
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Use dynamic creative optimization (DCO) to tailor ads for different audiences or times of day
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Leverage programmatic guaranteed buys to secure premium placements
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Track campaign performance and engagement through centralized analytics
Quotes from Leadership
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Gil Matzliah, CEO of NoviSign, commented:
“By combining Perion’s programmatic advertising network with NoviSign’s digital signage capabilities, businesses can now unlock new opportunities to monetize their displays while delivering meaningful, engaging content.” PRWeb
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Tal Jacobson, CEO of Perion, emphasized that media owners are increasingly demanding scalable, transparent, and integrated solutions — and the DOOH Player helps meet those needs. Business Wire
Wider Strategic Context
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This move aligns with Perion’s broader strategy to complete its full-stack DOOH platform. The newly launched Perion DOOH Player integrates with its ad server, header bidder, and SSP to simplify operations and yield management. Perion+1
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Perion previously acquired Hivestack, a global DOOH platform, underscoring its commitment to the DOOH space. Perion
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Their Anyplace TV solution also expands video and CTV campaigns into DOOH environments through a unified programmatic system. Business Wire
Conclusion
The NoviSign–Perion integration is a significant development in the DOOH advertising world. By allowing digital signage owners to monetize screens programmatically and giving brands access to new, targeted ad inventory, this partnership strengthens the DOOH ecosystem. As programmatic DOOH continues to grow, such integrations will likely become a major driver of scalable, measurable revenue for screen owners — and open fresh, data-driven opportunities for advertisers.
