We are proud to unveil our latest premium Out-of-Home (OOH) campaign for Fly Emirates, strategically executed at one of the most exclusive and high-value locations in Delhi NCR — right outside DLF Magnolias and DLF Camellias on Golf Course Road, Gurgaon.
This placement wasn’t accidental. It was a strategic decision backed by audience insights, visibility metrics, and brand relevance. The goal was clear: to reach an ultra-affluent, globally mobile audience that aligns perfectly with Emirates’ luxury positioning.
Why This Location Was Chosen
1. A Hub of Ultra-Affluent Residents
Golf Course Road, especially near DLF Magnolias & DLF Camellias, houses some of India’s most influential personalities, top industrialists, entrepreneurs, and CXOs. The area is synonymous with luxury, prestige, and global lifestyle — reflecting the essence of the Fly Emirates brand.
2. High Daily Visibility Among Decision-Makers
The location guarantees exposure to a premium and relevant audience:
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CXOs and senior corporate leaders
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High-net-worth individuals (HNIs)
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Entrepreneurs and global travellers
These are consumers who appreciate comfort, elegance, and seamless experiences — the exact values Emirates stands for.
3. Perfect Brand-Message-Location Fit
OOH works best when the three pillars align:
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The right brand (Fly Emirates)
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The right message (premium global experiences)
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The right location (the epicentre of India’s elite demographic)
This synergy ensures the campaign delivers the maximum brand impact and recall.
A Showcase of Premium OOH Excellence
The display offers:
✨ Unmatched visibility along a high-traffic, high-influence corridor
✨ A visual presence that reinforces Emirates’ premium appeal
✨ An aspirational brand moment for a discerning audience
This execution demonstrates how strategic OOH planning can elevate brand perception and strengthen engagement, especially when targeting niche, high-value segments.
Setting a New Benchmark in Luxury OOH Advertising
This campaign is a testament to the power of insight-driven media strategy. By combining strategic placement, impactful creatives, and a premium audience, we created a high-performing OOH presence that resonates with Emirates’ global brand promise.
We’re proud to have brought this vision to life — and even prouder of the impact it’s creating on ground.
