India’s capital city, Delhi, is not just the nation’s political heart — it’s also the epicenter of outdoor advertising. From Connaught Place’s iconic billboards to airport displays, metro station branding, and high-traffic flyover hoardings, OOH (Out-of-Home) advertising in Delhi is booming like never before.
As brands compete for visibility in the NCR’s fast-paced consumer ecosystem, Delhi’s top OOH advertising agencies are redefining how outdoor media engages, informs, and inspires. These agencies combine data analytics, digital innovation, and location intelligence to dominate the capital skyline — quite literally.
OOH Advertising in Delhi: Where Visibility Meets Influence
Delhi’s outdoor advertising ecosystem is one of India’s most mature and competitive markets. According to industry estimates, the Delhi-NCR OOH market exceeds ₹1,200 crore annually, contributing significantly to India’s total outdoor ad spend.
The city’s network of metro routes, highways, shopping districts, airports, and corporate hubs provides endless visibility opportunities for brands in sectors like automotive, real estate, telecom, finance, and FMCG.
From digital billboards in Gurgaon to LED screens at Rajiv Chowk, OOH media in Delhi is everywhere — and the agencies managing these spaces are turning creativity into urban storytelling.
1. MyHoardings: The Nationwide OOH Expert Leading Delhi’s Skyline
When discussing Delhi’s outdoor giants, MyHoardings tops the list as one of India’s most recognized OOH advertising platforms. With over 15,000+ outdoor media sites across India and a powerful digital planning tool, MyHoardings provides brands with data-backed, transparent, and performance-driven outdoor solutions.
The agency specializes in:
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Hoardings, gantries, and skywalk branding
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Metro station, airport, and transit advertising
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Digital LED displays and mall branding
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Auto, bus, and cab branding
MyHoardings has executed high-impact campaigns for top brands across Delhi-NCR, leveraging its location insights to deliver maximum visibility per square foot. Their tech-driven approach and real-time campaign tracking make them one of Delhi’s most innovative OOH agencies.
2. Times OOH: Transforming Transit Media Across Delhi-NCR
Times OOH, a division of The Times Group, is another heavyweight in Delhi’s outdoor space. The agency manages premium media assets across Delhi Airport (T3 and T2), Delhi Metro, and major arterial roads.
Times OOH’s success lies in its ability to merge luxury with impact — targeting premium audiences through airport lounges, arrival terminals, and international gateways. Their campaigns for brands like Samsung, Audi, and HDFC Bank set benchmarks in high-end transit advertising.
3. JCDecaux India: Pioneering Smart City Outdoor Formats
JCDecaux, a global outdoor leader, was among the first to introduce street furniture advertising in Delhi. Their city-wide network of bus shelters, public utilities, and digital street panels covers every major commuter route — from Connaught Place to Dwarka and Saket.
The agency emphasizes sustainability and design harmony, maintaining Delhi’s urban aesthetic while offering powerful visibility. JCDecaux’s “Smart Street” solutions integrate digital, solar, and motion-triggered formats, keeping them ahead of India’s evolving outdoor landscape.
4. Selvel One Group: The Heritage Brand of Indian Outdoor Media
With over 70 years of legacy, Selvel One Group is one of the oldest and most trusted names in Indian outdoor advertising. The agency has an extensive media presence across Delhi, Lucknow, and Kolkata, handling iconic hoarding sites that define the city skyline.
Selvel One’s creative excellence lies in high-impact static billboards and experiential media — from political campaigns to luxury retail promotions. Its contribution to Delhi’s OOH modernization remains unmatched.
5. TDI International India: A Pioneer in Airport and Metro Advertising
TDI International has built its reputation by managing Delhi Metro Rail Corporation (DMRC) and airport media assets. With over two decades of experience, it offers brands high footfall advertising opportunities in metro trains, stations, and corridors.
The agency’s blend of traditional OOH and digital innovation ensures strategic placements for brands targeting commuters and travelers. TDI’s efficiency and media access make it one of Delhi’s top OOH media partners.
6. Laqshya Media Group: Data-Led Outdoor Performance
Laqshya Media Group is one of India’s most data-driven OOH agencies. Its proprietary tech tool, SHARP (Strategic Hyperlocal Audience Reach Platform), provides geo-tagged insights into audience behavior and exposure.
In Delhi, Laqshya manages premium assets across cyber hubs, airport routes, and retail environments. Their campaigns for Mercedes, Oppo, and Amazon showcase how outdoor media can merge creativity with analytics for measurable brand performance.
7. Madison Outdoor Media Services (MOMS): The Strategic OOH Partner
Part of the Madison World group, MOMS provides integrated outdoor media planning and execution for some of India’s biggest advertisers.
In Delhi, the agency handles media buying for clients across automotive, telecom, FMCG, and entertainment sectors. MOMS stands out for its ROI-based OOH planning and its ability to synchronize outdoor campaigns with TV and digital media.
8. Platinum Outdoor: Maximizing Reach for Big Brands
A division of Madison Communications, Platinum Outdoor focuses on large-format, high-visibility outdoor media. Known for its multi-city, multi-format campaigns, Platinum Outdoor manages several Delhi-NCR landmark hoardings.
The agency has executed large-scale branding projects for Pepsi, Netflix, and Hyundai, often combining traditional hoardings with 3D installations and ambient experiences.
Its strength lies in strategic OOH buying and long-term brand building.
9. Adline Outdoor: Local Strength, Hyperlocal Impact
A strong local player in Delhi’s OOH landscape, Adline Outdoor focuses on hyperlocal campaigns. The agency manages street-level billboards, building wraps, and retail frontage branding across NCR.
Their localized understanding of traffic movement and area demographics helps small and mid-sized businesses achieve high-frequency visibility within specific zones — from Rohini to Lajpat Nagar.
Adline Outdoor continues to grow as a cost-effective OOH partner for regional advertisers.
10. Global Advertisers: Experiential and Event-Driven OOH
Rounding out the list, Global Advertisers has carved a niche with event-based and premium hoardings across Delhi and Gurugram. Known for its flexibility and fast turnaround, the agency often collaborates with film producers, political campaigns, and luxury brands.
Their large-format hoardings at key traffic junctions like Dhaula Kuan and AIIMS Flyover give brands instant, eye-catching visibility.
Global Advertisers’ strength lies in its custom packages that blend affordability with citywide coverage.
The Future of OOH Advertising in Delhi
The future of outdoor advertising in Delhi is being reshaped by data, technology, and design innovation. With the rise of digital OOH screens, AI-based audience analytics, and programmatic outdoor buying, agencies are shifting from visibility-based metrics to performance-driven planning.
Delhi’s OOH market is expected to grow by 12–14% annually through 2026, fueled by the expansion of metro routes, expressways, and smart city projects. As brands demand measurable impact, outdoor giants will continue integrating IoT-enabled sensors, AR technology, and real-time reporting into their media strategies.
In this transformation, Delhi remains at the forefront — a city where the skyline itself has become a canvas for brand storytelling.
Conclusion
From global powerhouses like JCDecaux to homegrown leaders such as MyHoardings and Selvel One, Delhi OOH advertising is a perfect blend of tradition and technology. These agencies not only dominate the capital skyline but also drive India’s transition toward smart outdoor advertising.
As Delhi grows into a global business hub, its outdoor media will continue to evolve — larger, smarter, and more impactful than ever.
