Out-of-Home (OOH) advertising is often criticised for being one-directional. However, a recent coordinated campaign by Zepto and Otrivin proves that outdoor media can spark contextual storytelling when executed smartly. Published at the end of December 2025, the campaign turns a common winter problem—seasonal congestion—into a clever brand conversation played out across adjacent digital billboards. Rather…
Platinum Outdoor, a unit of Madison World, has joined hands with the National Payments Corporation of India (NPCI) to roll out a large-scale OOH campaign for RuPay’s ON-THE-GO payment solution. The campaign promotes RuPay’s tap-and-go payment experience, offering speed and convenience for everyday travel. It has been executed end-to-end by Platinum Outdoor and strategically placed…
If you remember Don Draper’s line, “Success comes from standing out, not fitting in,” you remember what built the great agency networks: audacity, craft, and the conviction that a single, culture-shaping idea could move markets. That creed powered institutions such as DDB, FCB, and MullenLowe (Lintas)—schools of advertising as much as agencies. Yet Draper also…
Winter advertising in India is no longer about woollen sweaters, cold creams, and steaming cups of chai. It has evolved into a story of micro-climates, digital discovery, hybrid wardrobes, and personalized narratives. What was once a nostalgic season of family rituals has become a playground for data-driven creativity and region-specific storytelling. As marketing leaders observe,…
Every successful brand has one thing in common — a distinct visual identity that stays etched in the consumer’s mind. Whether it’s Coca-Cola’s vibrant red, Starbucks’ soothing green, or Facebook’s iconic blue, color plays a vital role in shaping how people perceive, remember, and emotionally connect with brands. In 2025, as digital competition intensifies and…
A new chapter in digital creativity has begun. An artwork created using quantum computing has debuted on the Bradford Media Wall, one of the UK’s most prominent digital out-of-home (DOOH) sites. The project combines art, science, and motion in a way never seen before. It shows how quantum algorithms, usually used to study particle behavior,…
Gold Prices Hit Record High Ahead of Diwali and Wedding Season: Buyers Shift Towards Bullion Investments Gold prices have soared to an all-time high just days before Diwali and the peak wedding season, with a noticeable shift in consumer preference from traditional jewellery to solid bullion such as coins and bars. On Thursday, the price…