January 15, 2026
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Industry News

Delta Corp’s Arindam Basu shares insights on luxury gaming trends, highlighting personalisation, immersive experiences, and building player trust.

Luxury Gaming Trends: How Personalisation, Experience, and Trust Are Shaping the Industry

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The gaming industry is evolving rapidly, and luxury gaming trends are emerging as a key differentiator for premium players. According to Delta Corp’s Arindam Basu, high-end gamers increasingly expect experiences that are personalised, immersive, and trustworthy. These expectations are transforming how brands approach design, engagement, and customer loyalty. Unlike conventional gaming, luxury gaming focuses on…

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Jewellery brands increase Q4 marketing budgets by 20–40% during wedding season to target high-intent buyers and maximise festive sales impact.

Wedding Season: Jewellery Brands Boost Q4 Marketing Budgets by Up to 40%

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With wedding season in full swing, jewellery brands are ramping up their marketing efforts to capture high-intent buyers. Q4 is traditionally a peak spending period, and brands are increasing budgets by 20–40% to ensure visibility and engagement during this critical time. Why Jewellery Brands Increase Marketing Spend During Wedding Season Wedding season drives one of…

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Renault plots its return to the Indian market

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Renault is preparing for a strong comeback in India, and the company has created a clear plan to rebuild its presence. With new models, fresh investments, and full control of its production plant, Renault wants to grow faster and reconnect with Indian customers. Renault Resets Its Strategy in India Renault recently took full control of…

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Hyundai Mobis Move Improved campaign finalist at Cannes Corporate Media and TV Awards 2025

Hyundai Mobis’ Global Campaign ‘Move Improved’ Named Finalist at the 16th Cannes Corporate Media & TV Awards

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Hyundai Mobis’ ‘Move Improved’ Campaign Named Finalist at Cannes Corporate Media & TV Awards 2025 SEOUL, South Korea, Oct. 16, 2025 /PRNewswire/ — Hyundai Mobis’ global brand campaign ‘Move Improved’ has earned international recognition as a Finalist at the 16th Cannes Corporate Media & TV Awards held in Cannes, France. The campaign was shortlisted in…

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Fastrack’s UFO OOH Campaign: When the Sky Became the Billboard

Fastrack’s UFO OOH Campaign: When the Sky Became the Billboard

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Fastrack’s “UFO” outdoor campaign reimagined how urban spaces can be used to tell a story. In October 2025, the youth lifestyle brand transformed the skyline of seven major Indian cities — Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Ahmedabad, and Pune — into its own creative playground. Giant 3D UFO structures, perched atop billboards, appeared to have…

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