Hyundai Mobis’ ‘Move Improved’ Campaign Named Finalist at Cannes Corporate Media & TV Awards 2025 SEOUL, South Korea, Oct. 16, 2025 /PRNewswire/ — Hyundai Mobis’ global brand campaign ‘Move Improved’ has earned international recognition as a Finalist at the 16th Cannes Corporate Media & TV Awards held in Cannes, France. The campaign was shortlisted in…
The Race for Relevance: How Indian Advertising Is Balancing Virality and Brand Legacy On a Friday morning, a meme drops. By the afternoon, it’s everywhere. By evening, three brands have already made their versions — each trying to outwit the other with punchy captions and clever context. But by the next day, the conversation has…
Fastrack’s “UFO” outdoor campaign reimagined how urban spaces can be used to tell a story. In October 2025, the youth lifestyle brand transformed the skyline of seven major Indian cities — Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Ahmedabad, and Pune — into its own creative playground. Giant 3D UFO structures, perched atop billboards, appeared to have…