The global advertising industry has entered a new era — one defined not by creativity or strategy, but by algorithms and opacity.Marketers now spend billions each year on digital media but know less than ever about where their money goes, who sees their ads, and what impact those ads truly have. In short, the ad…
Taylor Sheridan, the writer-director behind blockbuster TV dramas like Yellowstone and 1883, has built an empire of shows exploring America’s rugged heartland. His work often celebrates independence, land, and legacy. But a new report suggests one of his most-watched series may have another layer — it might also serve as a multi-million-dollar promotional vehicle for…
The global advertising landscape is undergoing its biggest shake-up in a decade. As Omnicom Group begins absorbing its former rival Interpublic Group (IPG), a new leadership order is emerging — one that could reshape the balance of power across the global ad industry. This transition follows Omnicom’s $13 billion acquisition of IPG, a deal that…
India Today Group has strengthened its position as a thought leader in international media diplomacy by hosting an exclusive roundtable in Moscow, just days before Russian President Vladimir Putin’s scheduled visit to India. The event brought together senior government officials, business leaders, diplomats, and policy experts from both nations. The focus was to explore new…
Red FM, one of India’s leading radio and entertainment networks, has announced the return of its popular Riders Music Festival (RMF). The revival of this large-scale event marks Red FM’s growing focus on experiential IPs that go beyond traditional radio formats. As India’s motorcycling culture accelerates, the brand is betting big on live events to…
At Pitch BrandTalk 2025, Cheil’s Kunal Ghosh shared sharp insights on how quick commerce selling phones has transformed the trajectory of tech retail in India. Consumers today expect speed, clarity, and convenience. Therefore, brands must rethink their marketing playbooks. Ghosh highlighted how these shifts are not temporary trends but lasting behavioural changes that continue to…
Bright Outdoor Media Limited has announced its H1-FY 2025-’26 results, reporting strong growth despite a competitive outdoor advertising landscape. The company’s revenue rose across multiple segments. Furthermore, it expanded its digital out-of-home (DOOH) network and strengthened client engagement. This performance demonstrates the company’s ability to adapt to evolving market conditions. By combining strategic investments with…
Madison Media Navi Limited has been awarded the integrated media mandate of Navi Limited following a highly competitive multi-agency pitch. This win underscores Madison Media’s growing influence in India’s media and advertising ecosystem. The decision reflects Navi Limited’s commitment to a holistic, data-driven, and consumer-focused media strategy. A Multi-Agency Pitch With Strong Competition The mandate…
In a strategic move to enhance brand visibility, Zurich Kotak General Insurance has acquired the naming and branding rights for the Goregaon East Metro Station in Mumbai. This collaboration marks a significant step in the evolving trend of corporate sponsorship in urban transit systems. Strengthening Brand Presence Through Metro Branding Metro branding has become an…
In today’s rapidly evolving market, consumer trust is more fragile than ever. With economic uncertainties, global disruptions, and shifting expectations, brands cannot rely solely on past goodwill. At the e4m Pitch BrandTalk 2025, marketing leaders highlighted how top Indian brands are rebuilding consumer trust by focusing on transparency, innovation, empathy, and authenticity. Transparency: The Cornerstone…