January 15, 2026
Headlines

DOOH

Personalized Marketing in India shows how brands use data and geo-targeting to create delightful customer experiences

Personalized Marketing in India: From Data to Delightful Experiences

admin05 mins

Indian consumers no longer respond to one-size-fits-all communication. With rising digital maturity, regional diversity, and platform fragmentation, relevance has become the real currency of attention. Personalized Marketing in India: From Data to Delightful Experiences explores how brands are moving beyond basic segmentation to deliver tailored, contextual, and emotionally resonant brand interactions. Today, personalization is not…

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Multimodal AI for Hyperpersonalised Advertising: The Next Frontier in India

Multimodal AI for Hyperpersonalised Advertising: The Next Frontier in India

admin05 mins

Indian advertising is entering a decisive new phase. As audiences become more diverse, distracted, and culturally nuanced, traditional targeting methods are reaching their limits. This is where Multimodal AI for Hyperpersonalised Advertising emerges as the next frontier. Instead of relying only on clicks, keywords, or demographics, multimodal AI understands text, images, audio, video, language, emotion,…

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AI-Generated Content Ethics: Balancing Automation with Authentic Brand Voice

AI-Generated Content Ethics: Balancing Automation with Authentic Brand Voice

admin05 mins

AI-generated content has moved from experimentation to everyday execution. Brands now use AI to write blogs, captions, ads, emails, scripts, and even brand manifestos—often at unprecedented scale. However, with this power comes a critical challenge: AI-Generated Content Ethics. The real question is no longer whether brands should use AI, but how they can balance automation…

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Print Media’s Reinvention Through Innovation, Integration and High-Trust Audiences

Print Media’s Reinvention Through Innovation, Integration and High-Trust Audiences

admin04 mins

Print Media’s Reinvention Through Innovation, Integration and High-Trust Audiences tells a story very different from the long-predicted “death of print.” Instead of fading away, print media in India has repositioned itself as a premium, credible, and strategically integrated channel—especially valuable in an era of misinformation, digital fatigue, and declining trust in online platforms. In 2026,…

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First-Party Data, CTV & Hybrid Programmatic Models Defining Digital Advertising Growth is not just a trend headline—it reflects how the digital advertising ecosystem is being fundamentally rebuilt.

First-Party Data, CTV & Hybrid Programmatic Models Defining Digital Advertising Growth

admin04 mins

First-Party Data, CTV & Hybrid Programmatic Models Defining Digital Advertising Growth is not just a trend headline—it reflects how the digital advertising ecosystem is being fundamentally rebuilt. As privacy regulations tighten and consumer behaviour fragments across screens, brands are moving away from dependency on third-party data and siloed buying models. In 2026, growth is being…

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Television Advertising’s Evolution with CTV, Streaming and Cross-Screen Planning

Television Advertising’s Evolution with CTV, Streaming and Cross-Screen Planning

admin05 mins

Television Advertising’s Evolution with CTV, Streaming and Cross-Screen Planning captures one of the most significant shifts in modern media strategy. Television is no longer a single device or a fixed schedule. Instead, it has become a screen-agnostic video ecosystem that spans linear TV, Connected TV (CTV), OTT streaming platforms, mobile, and desktop. In 2026, advertisers…

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Rise of Large-Format and Immersive DOOH Screens Across Transit and Retail Environments

Rise of Large-Format and Immersive DOOH Screens Across Transit and Retail Environments

admin05 mins

The Rise of Large-Format and Immersive DOOH Screens Across Transit and Retail Environments signals a clear transformation in how brands use outdoor media. Digital Out-of-Home is no longer limited to flat roadside screens or static loops. Instead, advertisers are increasingly investing in larger-than-life, immersive digital canvases that command attention and turn everyday spaces into brand…

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Why Micro-Dramas Became the New Attention Economy Format

How Micro-Dramas Became the New Attention Economy Format in India

admin04 mins

One buzzword that dominated digital entertainment conversations last year was micro-dramas. From media executives and creators to platforms and brands, everyone is now experimenting with this snackable storytelling format. As attention spans shrink and mobile consumption peaks, micro-dramas have emerged as a format designed for continuity, habit-building, and emotional engagement. According to Viren Sean Noronha,…

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