Banijay Asia has announced the Indian adaptation of the international reality competition format “The Fifty”, marking another major addition to the country’s growing unscripted entertainment slate. The show will premiere on JioHotstar and Colors TV on February 1, 2026, offering viewers a high-stakes blend of celebrity drama, strategy, and audience participation. Originally created by French…
India’s live music landscape has crossed a defining milestone. What once existed as scattered indie gigs and limited international tours has now transformed into a structured, high-growth entertainment ecosystem. Today, the country’s concert economy stands as one of the most powerful platforms for brand engagement. It attracts attention not only from music lovers, but also…
The Renault Duster once changed how Indians looked at mid-size SUVs. It combined strong performance, comfortable ride quality, and everyday practicality at a time when choices were limited. After stepping away from the market for a few years, the iconic nameplate is now ready to return. With Duster 2.0, Renault is not merely bringing back…
Hindustan Media Ventures Limited (HMVL) has announced a key leadership update with the appointment of Sameer Singh as Additional Director and Managing Director of the company. He has also been designated as key managerial personnel, marking an important step in strengthening leadership alignment across the HT Media Group. The appointment signals a structured transition as…
Adani Realty, the real estate arm of the Adani Group, has announced the appointment of Siddharth Kumar as Senior Manager – Marketing. With this move, the company aims to strengthen its marketing leadership and accelerate brand growth across the National Capital Region (NCR). The appointment comes at a time when competition in NCR’s real estate…
The Gerety Awards 2026 has officially announced its Executive Jury Cities and Presidents, while also opening entries for the upcoming edition. With this announcement, the global creative awards platform invites agencies, brands, and independent creators to submit work that reflects strong ideas, cultural relevance, and emotional connection. As the advertising industry continues to evolve, the…
Indian kitchens are not just spaces for preparing meals — they are places where stories unfold, traditions continue, and relationships deepen. Recognising this powerful emotional connection with food, DS Group’s Catch Salt & Spices has announced its association with MasterChef India Season 9, marking a significant move in experiential and culture-driven brand storytelling. With this…
In an age dominated by quick services, app-based grooming, and instant appointments, Deconstruct Skincare takes a meaningful pause. Through its emotionally grounded initiative, the Deconstruct #BringBackBarbershops campaign, the science-backed skincare brand shines a spotlight on one of India’s most enduring community spaces — the neighbourhood barbershop. Rather than focusing solely on products, Deconstruct chooses to…
As media consumption becomes increasingly decentralised, brands face growing complexity in maintaining control over where and how their messages appear. Navigating brand safety in a fragmented media ecosystem has therefore become a strategic priority rather than a tactical concern. With audiences spread across social platforms, streaming services, mobile apps, websites, and physical media environments, advertisers…
For nearly a decade, short-form content has dominated digital platforms. Reels, shorts, and snackable posts reshaped how audiences consume information. However, a noticeable shift is underway. Why long-form storytelling is returning in a short-form content world has become a key discussion among marketers, publishers, and brand strategists. While short content delivers speed and reach, it…