Bisleri has officially unveiled its latest #DrinkItUp 2.0 campaign, starring global icon Deepika Padukone, strengthening its brand message around hydration, lifestyle appeal, and youthful energy. The campaign represents a powerful blend of storytelling, visual freshness, and celebrity influence—driving Bisleri’s brand narrative forward in India’s competitive beverage market.
The Bisleri DrinkItUp 2.0 campaign has been conceptualized through a seamless creative partnership between Zero Fifty Media Works, the Bisleri in-house creative team, and Ace Director Uzer Khan, well known for his distinctive visual language and high-energy brand films.
A Fresh Take on Hydration & Lifestyle
Positioned as more than just a functional hydration message, the new campaign taps into modern lifestyle cues—fitness, wellness, active routines, and daily movement. Deepika Padukone, who represents a blend of health, discipline, and contemporary cool, becomes the perfect face to elevate the brand’s youth connect.
The campaign’s visuals reflect:
-
High-energy movements
-
Bright, youthful tonality
-
Minimalistic yet stylish aesthetic
-
A fresh, everyday-hydration message
Deepika Padukone Amplifies Brand Recall
With her continued global recognition and strong influence across fashion, wellness, and lifestyle categories, Deepika brings an aspirational dimension to the brand. Her presence ensures strong visibility across:
-
Mass audiences
-
Urban youth
-
Digital-first consumers
-
Fitness and lifestyle communities
Bisleri’s long-standing association with celebrities once again finds new relevance with DrinkItUp 2.0.
Creative Collaboration Behind the Campaign
This film marks a strong creative collaboration powered by three key partners:
1. Zero Fifty Media Works
Known for their sharp creative thinking and modern storytelling, they helped refine the brand narrative.
2. Bisleri In-House Creative Team
Their role ensured the campaign stays aligned with long-term brand positioning and consumer insights.
3. Director Uzer Khan
Famous for his visually dynamic direction, Uzer Khan brings a high-impact, energetic film style that elevates the campaign’s appeal.
A Campaign Designed for Multi-Platform Impact
#DrinkItUp 2.0 is built for omnichannel visibility with planned rollouts across:
-
TV
-
Digital and social media
-
OTT platforms
-
Outdoor advertising
-
Retail branding
-
Hydration points and on-ground activations
The integrated approach ensures that the hydration message travels seamlessly across consumer touchpoints.
Industry Leaders React
The announcement has already generated curiosity and conversations across marketing and branding communities. Leaders like Jayanti Khan Chauhan and Tushar Malhotra have been tagged in the industry updates, further amplifying the campaign’s visibility.
Conclusion
With the launch of the Bisleri DrinkItUp 2.0 campaign, the brand reinforces its position as a category leader in bottled water and lifestyle hydration. Powered by Deepika Padukone’s star value and a standout creative partnership, the campaign is set to build strong awareness, high recall, and cultural relevance.
