Red FM, one of India’s leading radio and entertainment networks, has announced the return of its popular Riders Music Festival (RMF). The revival of this large-scale event marks Red FM’s growing focus on experiential IPs that go beyond traditional radio formats. As India’s motorcycling culture accelerates, the brand is betting big on live events to…
Omnicom Group has announced a new leadership structure for its India operations. The change marks a fresh phase of growth and consolidation for one of the world’s top marketing networks. The goal is to make Omnicom India more agile, connected, and data-driven. This restructure comes at a time when clients want faster, more unified solutions…
New Zealand has launched one of its most ambitious animal rehoming campaigns yet — and it stars one of television’s most beloved pets. Santa’s Little Helper, the famous greyhound from The Simpsons, is the face of a new Out-of-Home (OOH) and social campaign for Greyhounds as Pets (GAP). This heartwarming initiative comes in response to…
India’s artificial intelligence (AI) revolution is growing at record speed. A new report by the International Data Corporation (IDC) says India’s AI spending will increase by 38% every year from 2023 and could reach $10.4 billion by 2028. This strong growth shows how India is moving from being just an adopter to becoming a global…
Once considered an American retail tradition, Black Friday has now evolved into a global shopping event — and India’s beauty industry is fast reshaping its narrative. From The Body Shop to RENÉE Cosmetics, Nykaa, and Tint Cosmetics, brands are using the occasion not just to offer discounts but to deepen engagement, build trust, and strengthen…
When two powerful Indian brands known for celebrating relationships and tradition come together, magic happens. Ethnix by Raymond and Shaadi.com recently made headlines with their out-of-the-box outdoor campaign that creatively “tied the knot” on a billboard — literally and metaphorically. This campaign not only turned heads but also showcased how brand collaboration and creative storytelling…
When it comes to tourism campaigns that truly connect with the audience, Madhya Pradesh Tourism’s “Heart of India” brand stands as a masterpiece in storytelling. From its vibrant visuals to soulful music and powerful narratives, MP Tourism has built a distinct emotional identity — one that invites travelers to explore the land that beats at…
Oberoi Mall once again proved its commitment to inclusivity and creativity by hosting a World Disability Day celebration that truly inspired visitors. In collaboration with Mouth & Foot Painting Artists (MFPA), the mall transformed into a vibrant gallery showcasing the incredible talent and determination of artists who paint using their mouth or feet. The event…
India’s beloved snack brand Bikaji Foods has once again struck an emotional chord with its new campaign, “Kya Baat Hai Ji,” featuring the ever-versatile Pankaj Tripathi. This heartwarming campaign beautifully blends nostalgia, humor, and the flavor of everyday Indian moments — reminding audiences why Bikaji remains a household favorite across the nation. The Essence of…
At Pitch BrandTalk 2025, Cheil’s Kunal Ghosh shared sharp insights on how quick commerce selling phones has transformed the trajectory of tech retail in India. Consumers today expect speed, clarity, and convenience. Therefore, brands must rethink their marketing playbooks. Ghosh highlighted how these shifts are not temporary trends but lasting behavioural changes that continue to…