Air India Unveils ‘Change is in the Air’ Campaign as 2026 Transformation Takes Shape

Air India has launched a new brand campaign titled “Change is in the Air.” The initiative marks an important moment in the airline’s ongoing transformation as it moves toward a major milestone in 2026. The campaign highlights how travellers are now seeing visible improvements in service, design, and overall experience.

A Fresh Creative Platform: “That’s Air India Now”

At the core of this campaign is a new creative idea — “That’s Air India Now.” It captures real passenger reactions and showcases how the airline is changing.

The campaign includes five short films, each showing a different part of the transformation. These stories feature refurbished cabins, better inflight meals, upgraded digital services, and the signature Indian hospitality that the brand is known for.

Each film feels real and emotional because it features genuine travellers reacting to the new experience. As a result, the storytelling feels authentic, creating a strong emotional connection with viewers.

In addition, the campaign is being promoted across television, digital platforms, outdoor media, print, and social channels. This multi-platform rollout ensures that the message reaches a wide audience across India and beyond.

Transformation in Motion

The “Change is in the Air” campaign reflects Air India’s larger transformation, which is already visible to passengers. By the end of 2026, almost all of the airline’s domestic and most international flights will feature upgraded aircraft interiors, improved seating, and modern digital systems.

The airline is adding new aircraft while upgrading existing ones to create a consistent experience across routes. Moreover, Air India is also improving on-ground services, including airport lounges and check-in counters, to match its new in-flight standards.

Overall, these changes are not just cosmetic. They represent a new approach — one focused on quality, reliability, and passenger satisfaction.

Elevating the Brand and Experience

Through this campaign, Air India aims to rebuild its image as a world-class airline that offers modern comfort with Indian warmth. The message emphasizes trust, pride, and care — values that have always been central to Air India’s identity.

Furthermore, the new creative direction presents the airline as modern, confident, and customer-first. It combines the charm of Indian hospitality with international service standards, appealing to both domestic and global travellers.

This campaign is also part of a broader transformation plan that includes fleet renewal, digital innovation, employee training, and better service delivery. Together, these efforts aim to make Air India one of the top choices for premium air travel.

Looking Ahead

With “Change is in the Air,” Air India sends a clear message: its transformation is already taking shape. Passengers can now experience the difference in every journey — from check-in to landing.

The airline plans to introduce more new aircraft, redesigned cabins, and improved in-flight services in the coming year. Therefore, as Air India moves closer to 2026, travellers can expect even more comfort, convenience, and innovation.

Simply put, Air India is evolving — modern, welcoming, and proudly Indian.