At Pitch BrandTalk 2025, Cheil’s Kunal Ghosh shared sharp insights on how quick commerce selling phones has transformed the trajectory of tech retail in India. Consumers today expect speed, clarity, and convenience. Therefore, brands must rethink their marketing playbooks. Ghosh highlighted how these shifts are not temporary trends but lasting behavioural changes that continue to reshape the industry.
How Quick Commerce Became a Disruptive Force
The rise of quick commerce began with groceries. Soon, it expanded to beauty, lifestyle, and now smartphones. This shift surprised many because phones are high-value, high-involvement purchases. However, consumers embraced the model quickly. They saw the appeal of instant delivery, strong deals, and trusted platforms.
Moreover, quick commerce platforms have improved logistics at record speed. They reduced delivery times from hours to minutes. As a result, impulse buying for tech has increased. Younger consumers, especially Gen Z, no longer wait days to receive a phone. They want the product now, and quick commerce gives them exactly that.
Why Tech Brands Are Rethinking Their Strategies
Ghosh explained that quick commerce selling phones has forced brands to redesign supply chains. Earlier, brands prioritized offline retail and e-commerce equally. Now, they must reserve inventory specifically for q-commerce partners. This shift enables faster restocks and better visibility on trending models.
Additionally, tech companies are altering their marketing communication. They highlight features that drive “instant purchase decisions.” For example, camera clarity, battery life, or launch-day discounts. Clear messaging supports faster conversions.
Furthermore, q-commerce platforms provide real-time data. Brands can track buyer behaviour, preferences, and regional trends. This insight helps them launch hyper-local campaigns. It also enables them to plan targeted promotions that drive immediate sales.
How Consumer Psychology Has Shifted
According to Ghosh, quick commerce has changed how buyers evaluate smartphones. Earlier, they compared options over several days. Now, they make decisions within minutes. This behaviour stems from the convenience of scanning specs, checking small video reviews, and placing the order instantly.
In addition, buyers view quick commerce as more reliable than traditional e-commerce. Since delivery happens within minutes, the chances of fraud or delays feel lower. The model builds trust through transparency and speed.
Another major change is the rise of impulse upgrades. Many buyers purchase a new device during a festival, salary day, or flash deal moment. They do not wait for offline availability. For tech brands, this means they must stay visible 24/7 and push content that encourages fast decisions.
The New Marketing Playbook for Tech Brands
To win in this landscape, brands must adopt new strategies. First, they should optimize product pages with crisp content and clear USPs. Second, they must collaborate with q-commerce platforms for exclusive offers. Third, they should integrate influencer content that supports quick decision-making.
Additionally, brands need to plan “moment marketing” around trending events. Quick commerce thrives on urgency. Therefore, campaigns that tap into cultural moments see higher conversions. Finally, they must invest in supply-chain agility. Without fast restocking, even the best campaigns fail.
Conclusion
Kunal Ghosh’s insights at Pitch BrandTalk 2025 show a clear truth: quick commerce selling phones is not just a new channel. It is a cultural shift. It has changed how consumers buy, how brands plan, and how technology reaches the masses. As speed becomes the strongest currency in retail, tech companies that adapt quickly will lead the future.
